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The purpose of this paper is to examine how the perception of price‐value tradeoff is related to overall satisfaction, purchase intention, word‐of‐mouth advertising, and actual repurchase behavior.

Data on subscribers and single ticket buyers of a major symphony orchestra in the Midwest are used to test the hypotheses.

The ANOVA results show significant differences across the three levels of price‐value tradeoff in each of the response variables. Additional analyses of cross‐tabulated data show that some of the bivariate relations conform to, as well as depart from, the rational consumer behavior model.

Although the hypotheses are supported, bivariate relations examined in this study can mask or overstate true relations due to the omitted variables bias. Future research can explore reasons for favorable behaviors of consumers whose perception is that the value they receive is overpriced, and also for unfavorable behaviors of consumers whose perception is that the value they received is under‐priced.

The different niches at the edges provide opportunities for marketers to fine‐tune segmentation and marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages will yield suboptimal results.

While previous research has mostly focused on price‐quality linkages, this study extends the body of research by examining the perception of price‐value tradeoff and its relation to overall satisfaction, purchase intention, word‐of‐mouth advertising, and actual repurchase behavior. This adds to our understanding of post consumption behavior, showing how consumers respond to the perception of price‐value tradeoff.

Examines the importance of delivering an all‐inclusive price bundle to consumers. A longitudinal study is conducted to test the role of expectations of both price and other costs (e.g. hassle, time spent) associated with a price bundle on perceptions of value across first‐time and repeat guests at an upscale resort/spa. The findings confirm that consumers consider more than just benefits (quality) and price when assessing value. Specifically, finds that providing an all‐inclusive price package, even if actual monetary outlay is higher, will significantly increase perceptions of value for first‐time consumers.

While many inconsistencies can be found in Marx's theory if one chooses a view of reality in which time is absent, these inconsistencies disappear if the view is taken that time is an essential component of that theory. The debate is thus between the simultaneist and the temporalist camp. This article sides with the temporalist approach but at the same time it argues that both sides have focused mainly on quantitative and formal logic aspects. This is the limit of the debate. The debate should move on from being only a critique and counter-critique of each other applying only formal logic to the issue of consistency to showing how and whether the different postulates (a time-less versus a time-full reality) and the interpretations deriving from them are an instance of a wider theory of radical social change. From this angle, simultaneism implies equilibrium and thus a view of the economy tending toward its equilibrated reproduction. Capitalism is thus theorized as an inherently rational system and any attempt to supersede it is irrational. This is simultaneism's social content. Temporalism, if immersed in a dialectical context, reaches the opposite conclusions: the economy is in a constant state of nonequilibrium and tends cyclically toward its own supersession. Capitalism is inherently irrational and any attempt to supersede it is rational. Simultaneist authors should now show how their approach to the issue of consistency fits into a broader theory furthering the liberation of Labor.

To choose a dialectical view of temporalism is thus to take sides for Labor.

This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are price decisions actually made (the execution and implementation of price decisions). The paper closes with some observations useful for applied research and strategies for making effective pricing decisions. The propositions and literature review show that one pricing strategy does not fit a brand in all market contexts that brand executives experience annually in managing brands. Setting specific price points requires continuing deliberate management responses to dynamic market contexts. This paper provides useful sense-making conjunctive steps to accomplish such deliberate thinking effectively relevant for different market contexts.

In this chapter, we follow the growth of the pricing discipline, especially through the ideas of one of the earliest of pricing's pioneers: Dan Nimer. The Nimer influence on pricing has been foundational, sewing seeds for the growth and development of various pricing fields and subfields – pricing objectives and pricing strategy, value-based pricing, costing and pricing, financial analysis of pricing, and price sensitivity. The ideas we present in this chapter originated largely with Nimer, many in his own voice. We interweave them with the ideas of other contributors to the pricing discipline to show the development of the field. Dan taught many foundational pricing concepts; they are captured in seminars and articles kept through the years. Founding pioneer to pricing, Nimer's influence will remain long into the new century as pricing enters a new phase as a strategic capability of the firm.

During the last two decades, many Marxian economists have brought forth empirical evidence that supposedly supports a version of the “labor theory of value” that Marx rejected, namely the theory that individual commodities’ prices tend to equal their values. However, recent studies have challenged this conclusion. The present paper offers additional evidence and arguments against it. Firstly, the theory in question implies that prices will be higher, ceteris paribus, in industries in which variable capital is a relatively large component of total cost, but regression analysis of U.S. data compels us to reject this hypothesis. Secondly, although sectoral values and prices are very strongly correlated, simulation results indicate that the observed correlations are no higher than the correlations that can be obtained by aggregation, even if the disaggregated values and prices are uncorrelated and extremely far apart. Finally, many studies have found that average price-value deviations are small, but it is shown here that this finding is meaningless, since aggregation of the data tends systematically to reduce measures of average deviation.

This paper subjects to empirical testing the standard (based on the notion of vertical integration) method for the estimation of labor values and prices of production against an alternative one known as the Temporary Single-System Interpretation (TSSI), an approach that finds strong support among a new generation of researchers. Our empirical findings from the Canadian economy suggest that both methods give rise to estimates of labor values and prices of production that are surprisingly close to observed prices. Further examination however reveals that the TSSI contradicts some of the basic tenets of logical consistency of the theory that indents to vindicate. These results lend support to the standard Marxian theory, and the estimating methods associated with it constitute a fertile ground for further research.

This essay explores certain aspects of single product industry basic systems of the type Sraffa develops in Part I of Production of Commodities by Means of Commodities. It focusses on triangular trade as the simplest expression of the more general n-commodity case. Two elements of the framework are explored: (i) the relation of exchange between all commodities, conceived as the configuration of exchange which is applicable to the subsistence and surplus models, and (ii) the value/price expressions of labour time, applicable to the surplus model only, which posits the productivity of, remuneration to and extraction from living labour added to the system. This analysis complements and extends the Marxian reading of Sraffa’s notions of surplus and deficit industries first explored in Carter (2014b). The methodology of ‘given quantities’ in expositing the relations developed is adopted in this essay as it corresponds to the same method employed by Sraffa. This allows readers to easily move from the present essay to Sraffa’s book and importantly his archival notes which are now for all interested parties available as colour digital images on the Wren Library website.

After pioneering, but insular, work on the conceptualization and measurement of customer value in business markets undertaken in the 80s and 90s, interest in this topic is substantial since the beginning of this decade. Despite this recent interest, marketing scholars concur that value in business markets is still an under-researched subject. This contribution to the debate is threefold. The paper first proposes an own model of customer value conceptualization in business markets; based on several rounds of testing this theoretically grounded model in managerial practice indications exist to conclude that this model may offer benefits over current models.

Secondly, the paper provides a comprehensive survey of pricing approaches in industrial markets. The paper integrates this literature overview with own empirical findings. Concurrently the paper summarizes extant research on the link between pricing approach and profitability in industrial markets. The paper thirdly proposes a framework for value delivery and value-based pricing strategies in industrial markets. Proposing such a framework is both useful as well as necessary. Useful, since this framework guides new product development and pricing decisions and assists in the implementation of price-repositioning strategies for existing products; necessary, since the theoretical and practical adoption of value-based delivery and pricing strategies may have suffered from the lack of a unifying conceptual framework. Two case studies, one involving the pricing decision for a major product launch at a global chemical company, the other involving value delivery at an industrial equipment manufacturer, illustrate the practical applicability of the proposed framework.