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Similar to joining comparative education and international education, bridging theory to practice is a hallmark of the field of comparative and international education (CIE). Despite the commonality of citing “theory to practice,” a disconnect exists between comparativists who develop theories and practitioners who supposedly implement them. This article questions the use and meaning of this phrase. Specific questions are posed to explore how “theory to practice” is referenced in CIE publications: What does “theory to practice” mean? Who are theorists? Who are practitioners? Do practitioners know they are practitioners? How do practitioners apply theory? Perspectives from comparativists and practitioners are supplied in response to these guiding questions. These opposing perspectives demonstrate the continued disconnect between and misunderstanding of “theory to practice.” Further research is requested to better understand how these questions are currently represented in the field and how the field should evolve to better reflect theory and practice in the future.

Companies inevitably interact and entrench in complex organic systems of business relationships with other. These business networks are not objectively defined, instead they are shaped by the subjective perception of actors. This inherent subjectivity is associated with the notion of network pictures, that is, a research tool that researchers or managers can use to grasp practitioner theories. In this chapter, we discuss how the importance of identifying these theories results mainly from underlying principles of sense-making theory, as well as from the idea around performativity. Drawing on these theoretical groundings, this chapter has two objectives: to explore how practitioners actually perceive their business surroundings and to assess the extent of overlapping between (IMP Group) academic theories and practitioner theories. To achieve these objectives, the researchers use a dimensional network pictures model previously developed in the literature to analyze the network pictures of 49 top-level managers across 17 companies from two very distinct contexts or networks: a product-based network and a project-based network. Among other practices, findings illustrate how practitioners tend to simplify what is going on in their complex surroundings, to personalize their relationships with those surroundings, and to think in a stereotyped way. Moreover, the juxtaposition between the captured practitioner theories and academic (IMP Group) theories show that these are not always overlapping, and are in some cases quite the opposite. This research contributes to the ongoing discussion of the importance of grasping actors’ views of the world, arguing that sense-making theory and the notion of performativity are the two main conceptual drivers justifying the urgency in making those views more visible. This research also adds to the research on the impact and suitability of IMP Group theories on managerial thinking and practice. Finally, this research reinforces the current call for further practice-based research in business network contexts.

The purpose of this paper is to understand advertising practitioners’ theories on how to communicate effectively with men and women via advertising. Further, comparisons are made between practitioners’ theories and academic research.

Qualitative interviews were conducted with 39 US advertising practitioners.

Many professionals believed women preferred other-oriented messages, while men preferred self-oriented messages. They believed women were comprehensive processors, while men were less engaged with advertising messages. They believe men preferred slapstick humor and factual messages, while women preferred emotional appeals.

Comparisons between practitioners’ perspectives and the academic research reveal that practitioners’ theories often correspond to academic theories and empirical data. Relationships with the selectivity hypothesis are explored in depth. Suggestions are made to extend existing theory to test practitioners’ theories.

This study helps to bridge the academician-practitioner gap, which helps academics understand practitioners, communicate with them and develop shared knowledge.

This study fills a research gap in understanding practitioners’ theories of how to communicate with men and women. A key contribution of the research is a comparison of practitioner theories with academic research to note points of agreement and disagreement, bridge the gap and offer suggestions for future research.

The purpose of this paper is to contribute to the international debate over the university as the service provider for school administrator preparation programs from the United States perspective.

The author's approach is that of using historical analysis in developing a conceptual position: the author argues that the university professoriate in the United States now has little choice but to heal the historic rift between theory and practice if it wants to survive this current ideological era characterized by accountability for public schools to improve student outcomes and by the competitive marketplace.

The author's analysis consists of four separate explications. He first explains the genesis of the schism between theory and practice endemic to all professional schools: 19th century Positivism and early 20th century Technical Rationality. Second, he points out that the university, which traditionally protected education administration programs from constituency attacks, can no longer do so in large part because the field's weak knowledge base is perceived by many reformers and practitioners alike as counter‐productive to improving schooling's core technology: teaching and learning. Third, based primarily upon the work of Culbertson, Willower, and Schon, the author draws on over a century's rich counter tradition to the forces of Positivism and Technical Rationality in advocating that practitioners should develop and test their own theories of practice.

The last explication infers the practical value to this concept paper.

The author suggests how professors can exploit the university's institutional advantages in adopting practitioner‐developed theories in practice as a curricular centerpiece.

The purpose of this paper is to introduce a multi-layered theoretical framework to enable engaged scholarship to develop as a practice in entrepreneurship and small business research. To do so, it illuminates the salient features of engaged scholarship, collaborative learning and actor-network theory (ANT).

The paper follows a narrative or traditional literature review design. Specifically, it adopts a thematic approach for summarising and synthesising a body of literature on engaged scholarship, collaborative learning and ANT with the view to develop a new multi-layered theoretical framework.

Applying the theory of engaged scholarship to pivot entrepreneurship/SME research provides scholars with an opportunity to unlock the theory vs practice paradox. Moreover, engaged scholarship offers valuable instructions for encouraging interactionism between entrepreneurship researchers and practitioners as well as reconcile their polarised views. Co-production and co-creation of knowledge addresses the concerns often raised by the practitioner community regarding the relevance and applicability of academic research to practice.

The proposed multi-layered framework provides entrepreneurship researchers, and the practitioner community with a taxonomy to use to encourage a joint approach to research. Developing deep partnerships between academics and practitioners can produce outcomes that satisfy the twin imperatives of scholarship that can be of high quality as well as a value to society.

The paper advances the theory and practice of engaged scholarship in new ways that are not common in entrepreneurship/SME research. This enables engaged scholarship to develop as a practice in entrepreneurship and small firms’ research. Through applying the proposed multi-layered framework in research, academics can deliver fully developed solutions for practical problems. The framework is useful in the theory vs practice and entrepreneurship researchers vs practitioner debates.

This chapter examines two different research approaches in education, namely “academic research” (rooted in theory) and “practitioner research” (rooted in practices), and some tensions that might arise from this distinction. It is suggested that the relationships between these two types of research are fuzzy, and that hybrid research studies (a mix of both theory and practice-guided research) are possible. The chapter also analyses both kinds of research in relation to etic and emic perspectives. In etic research, the researcher interprets data based on her theoretical frameworks, while in emic research the researcher is closer to the interpretations that social actors give to a particular social reality. It follows that, in higher education research, “academic research” would be likely to reflect an etic perspective (closer to theory) while “practitioner research” would reflect an emic perspective (closer to practice). However, in this chapter, it is proposed that both perspectives in research – etic and emic – constitute a continuum across which researchers need to move in a permanent, systematic, and reflective way. It is also proposed that the exercise of “epistemological vigilance” might help researchers to transit between etic and emic perspectives.

Using the contingency theory's classification of leaders, the purpose of this paper is to examine how the categories of public relations leaders incorporate relationship building tactics into their public relations programming and explore how this categorization of leaders corresponds with existing public relations role theory.

A survey (n=539) of public relations practitioners in the USA was carried out using established scales for the contingency theory of leadership and public relations role theory.

The contingency theory of leadership accurately describes the leadership styles enacted by the industry. An individual's use of stewardship strategies during public relations programming was successfully able to predict leadership orientation.

The results strengthen the argument posed the contingency theory of accommodation in public relations that environmental factors have strong implications on industry practices. One's leadership traits are not sufficient by themselves in determining who will succeed in managing and leading different professional scenarios.

In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. We also propose a research agenda to spur dialog and guide further investigations in this area. Insights from prior research, coupled with the co-authors’ experience and observations, indicate that a disconnect does exist between academia and practice within social marketing, though it is admittedly and unsurprisingly not uniform across contexts and disciplinary areas. Given social marketing’s identity as a practice-oriented field, there are many existing examples of academic/practitioner collaboration and the successful linkage of theory and practice that deserve to be amplified. However, the challenges associated with the very different systems and structures affecting both worlds mean the disconnect is problematic enough to warrant systematic change to ensure the two worlds are more aligned.

This paper (a pracademic, a practitioner and an academic) explores the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. The authors also propose a research agenda to spur dialog and guide further investigations in this area.

The authors suggest five key reasons that focus should be placed upon closing the academic/practitioner gap in social marketing: demonstrating societal value by contributing to practice; embedding and developing theories in practice; adding to the social marketing literature; contributing to social marketing teaching; and communicating the value and effectiveness of social marketing. To close the gap, the authors propose specific recommendations within four broad areas: marketing the academia and practitioner collaboration offer; building ongoing relationships; creating collaborative partnerships; and changing the publishing model ensuring communications are accessible to all. They also suggest ways for social marketing associations and peak bodies to play a role.

The concept of a disconnect between academia and practice is by no means new; it has been a pervasive issue across disciplines for decades. However, this issue has not been the subject of much discussion within the social marketing literature. Recommendations outlined in this paper serve as a starting point for discussion. The authors also acknowledge that due to long standing “bright spots” in the field, numerous examples currently exist. They place an emphasis upon highlighting these examples while illuminating a path forward.

The aim of this paper is to contribute to the debate about the existence and nature of a “gap” between theory and practice in management.

The putative theory/practice “gap” in management is investigated by examining the theory/practice debate in three cognate fields–economics, nursing and marketing.

The relationship between theory and practice is actively debated in all three of the fields. In economics, criticism has been directed at the implicit ontological assumptions made in formal mathematical methods employed by orthodox neoclassical economists. In nursing the debate has centred on the practical issues associated with implementing evidence based practice; in particular identifying and seeking to overcome barriers to implementation. In marketing, managers find most academic theory difficult to read and irrelevant; this may be because the goals of academics and the goals of practitioners are different.

Potentially fruitful topics for further research are identified at the pragmatic, epistemological and ontological levels.

The paper identifies lessons for the field of management research from economics, nursing and marketing. Each of these three areas provides a unique lens through which to view the research/practice “gap” in management.

The purpose of this paper is to introduce a conceptual framework for work-applied learning (WAL) that fosters the development of managers and other professionals as lifelong learners and practitioner researchers – through reflective practice, action research, action learning and action leadership, for positive organisational change.

The theoretical framework is designed from a holistic, affective-socio-cognitive approach to learning, teaching, research and development. It is based on a phenomenological research paradigm and informed by aspects of various theories, including experiential learning theory, strengths-based theory, grounded theory and critical theory/realism.

Based on classical and recent literature and the authors’ extensive experience, the WAL model presented here is an effective and practical approach to management education, research and development. It is useful for present and future requirements of business, industry, government and society at large in this twenty-first century, and in pursuit of a world of equality, social justice, sustainable development and quality of life for all. This is because of the nature of the research paradigm, particularly its collaborative and emancipatory processes.

This paper provides a theoretical, pedagogical and methodological rationalisation for WAL. This model is particularly useful for developing individual, team and organisational learning and for cultivating managers – or professional learners generally – as practitioner researchers. These researchers may act as role models of collaborative action leadership in their organisations with a cascading effect. This paper therefore advances an incipient literature on practitioner researchers as action leaders.