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Using organizational theory as a lens, in this chapter, the author critiques the neoliberal rationality in which the national and international ranking systems take precedence over the institutional missions and visions in institutional operations. The author argues that these essentialized ranking systems overlook the necessary diversity and uniqueness of institutions in the higher education system. The author outlines the potential role of mission statements in setting the institutional priorities, and the unnecessary pressure caused neoliberalism against such priorities. The implications of such imperatives for quality in various academic practices are identified and the unfairness of coercive isomorphism in higher education is illustrated. The author then proposes a spatial approach in which universities, nationally and internationally, can appreciate diversity in identity and work together, drawing from each other’s strengths to strengthen the higher education system that will support students and promote national economies.

Universiti Brunei Darussalam has been fostering the study of foreign languages in Brunei to expand their undergraduates’ accessibility in the job market and overall give them equal opportunities to have a quality foreign language learning experience. This paper is a critical analysis of past studies by Ainol and Isarji’s (2009) on foreign language learners at Universiti Kebangsaan Malaysia (UKM), and Universiti Teknologi MARA (UiTM), and Farhana’s (2019) study on Universiti Brunei Darussalam’s (UBD) foreign language learners’ motivation. A focused investigation at how different motivation types, namely intrinsic, extrinsic, instrumental, and integrative, affect foreign language learners at the university level in Brunei Darussalam and Malaysia. A pattern observed in Brunei and Malaysian universities is that intrinsic motivation is the foundation of foreign language learning. Bruneian undergraduates are learning out of interest, and their Malaysian counterparts are learning because they enjoy the experience. While the university's language policy determines the number of students learning a foreign language each semester, the outcome is still highly dependent on the student's motivation to learn the foreign language.