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In a previous paper (LDR 11.2) we described the process of developing and implementing a relationship support service for people with learning disabilities. This was a pilot project funded for one year. In this paper, we update some of the outcomes of the project and focus on some case studies illustrating the challenges and benefits of setting up a service of this nature. Although the success of a relationship support service will undoubtedly be judged by the number of successful introductions made, there are many less tangible benefits and experiences for service users, including some valuable learning experiences in communication and respecting the view of others. Attracting funding for the service continues to be the biggest challenge.

This paper describes the background to, and process of, setting up a Relationship Support Service for individuals with learning disabilities. The service was funded as a pilot project in response to the unmet needs of service users with learning disabilities and their carers. Superficially, the service functions like a conventional dating agency but without any discrimination of sexual orientation or preference. However, unlike a conventional dating agency, this is a learning disability service, providing opportunities for personal development. For individuals who meet the application criteria and safety checks, the service may provide an opportunity to meet potential friends and partners. However, a crucial aspect of the service is that, aside from offering introductions, it provides continued support in maintaining friendships and relationships over time. This paper outlines the rationale behind the service, the obstacles that have been overcome, the application procedures and the safeguards that are in place, and reports some preliminary data on service uptake. This pilot study emphasises both the feasibility and potential benefits of setting up this much‐needed service.

The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM).

Relevant articles on SEM were searched, following the PRISMA framework, in online databases using keywords and phrases like “marketing in social enterprises,” “marketing strategy/practice in social enterprises,” “social enterprise marketing” and “business practices in social enterprises.” After screening and checking for eligibility, 47 significant articles published in 21 peer-reviewed journals during 1995–2018 were selected for review.

The findings suggest that marketing in SEs has different issues and challenges when compared to marketing practices adopted by conventional business organizations. They are forced to address the varied expectations of the stakeholders in a resource-constrained situation, which creates problems for them. The review also highlights the fact that resource constraints, legacy mindset, and lack of marketing skills limit the impact of marketing practices in SEs. To address these issues, many social entrepreneurs survive through cost-effective marketing techniques.

To the authors’ knowledge, this is the first effort to identify and analyze extant literature in SEM. The resultant themes and research gaps highlight the current status of SEM literature. The paper can help SEs to understand and plan their marketing activities for better impact and profitability. Future research can draw on the findings of this review.

The purpose of this paper is to analyze the effect of structural and relational network capabilities on trust, and its effect on pricing and selling capabilities, as well as their influence on the enterprise social impact.

An explanatory and cross-sectional design was conducted, and 100 managers of Mexican social enterprises were surveyed.

Network structural capability did not affect trust, nevertheless network relational capability did. Likewise, trust influenced pricing and selling capabilities, and these affected the enterprise social impact.

Although a sufficient number of entrepreneurs participated by responding to the survey, the results cannot be generalized to all social enterprises in Mexico.

Social enterprises should capitalize on the development of network relational capability and network structural capability because it facilitates access to scarce resources and positioning of the enterprise to act more actively as an agent of change in its network.

This research identifies the relevance for social enterprises to develop and capitalize on networking and marketing capabilities in their management routines and activities, as this can significantly enhance their social impact.

The main research contributions revealed the importance of dynamic capabilities and their effects on the impact of social enterprises.

As the boundaries between training and education have converged, the demand for the services of universities and the response of the traditional public have drifted apart, leaving a gap which has been filled by the development of the corporate university. Now the UK Government is proposing relaxing the regulations on university status which will allow corporate universities to gain degree‐awarding powers.

This paper charts the rise of the corporate university through turbulent times, looking at the external factors that have contributed to its development, and the internal benefits that have fuelled its success, drawing on a number of case studies. It also raises questions as to where it is going next.

The discussion focuses on the extrapolation of the current situation into the future, highlighting that corporate universities could pose an even greater threat to traditional public universities in the future as they may be better placed to provide a meaningful undergraduate experience to school‐leavers than is currently provided in the education sector.

The paper suggests a future for undergraduate education that has not yet been widely contemplated or even considered by parties in the education sector, and therefore it opens the arena for debate by raising awareness of the issues that are driving such a future outcome forward.

A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as divisive and controversial. This study aims to examine themes behind the polarized consumer response, aiding brands in the development of social narrative videos.

The authors use an existential-phenomenological approach to investigate the meaning behind consumers’ reactions to the Gillette video. Empirical data collection consisted of 24 semi-structured, in-depth interviews. Data were analyzed using the hermeneutic method.

By viewing the Gillette video through the lens of a story, this research uncovers how marketing stories can lead to different interpretations. Specifically, the roots of polarization lie in perceived realism activation and character activation. Additionally, product placement may activate persuasive intent, interrupting immersion into the story.

Brand managers should consider the potential for alternative interpretations when using storytelling. By measuring a viewer’s narrative transportation, it is possible to identify different interpretations. From a tactical standpoint, brand managers should be cautious about using celebrity endorsers and prominent product placement in social narrative videos. These cues activate persuasive intent, leading to alternative interpretations.

While marketing research has tended to focus on storytelling’s positive outcomes, this research considers how stories can result in polarizing outcomes for brands. The concept of social narrative videos is introduced and a framework is presented that outlines facilitators and inhibitors for this type of brand communication.

There are many actions‐at‐law in which chemical problems come up incidentally for consideration; there are other cases in which they are the very essence of the matter in dispute. Especially does this apply to proceedings under the Sale of Food and Drugs Acts. There the main, if not the whole, question at issue is purely chemical in its nature; and yet the tribunal sitting in judgment need not have, and generally has not, any chemical training or knowledge. Of necessity, this leads to decisions of an unsatisfactory nature, and which are not infrequently at variance with the obvious and generally admitted deductions from chemical analysis. Another consequence is that on practically the same set of facts, diametrically opposite decisions may be given. This is well exemplified in the two following cases of alleged adulteration of ginger‐wine and lime‐juice cordial respectively with salicylic acid.

The purpose of this paper is to examine how customer socialization strategies can help social enterprises (SEs) to establish different types of organizational legitimacy and how different types of organizational legitimacy in turn can encourage customers' positive in-role behavior (such as repurchasing) and extra-role citizenship behavior (such as referral, feedback and forgiveness of quality problems).

A survey of 381 customers in Chinese SEs is used to examine the research questions. The paper uses structural equation modeling and bootstrap method to analyze the hypothesized relationships among customer socialization strategies, organizational legitimacy and customers' in-role and extra-role behaviors.

This study finds that various customer socialization strategies can differentially enhance different types of organizational legitimacy of a SE, which in turn positively affects customers' in-role repeated purchase behavior and extra-role citizenship behavior. The study also finds that three types of organizational legitimacy are highly accumulative; gaining relational and market legitimacy might be a precondition for obtaining social legitimacy for SEs.

This study is one of the first to empirically investigate the important role of customer socialization strategies in the acquisition of different types of organizational legitimacy in the context of SEs. It also shows how different types of organizational legitimacy, in turn, can positively affect customers' in-role and extra-role behaviors. In addition, this is one of the first empirical studies to investigate the accumulative nature of three types of organizational legitimacy in SEs: relational legitimacy, market legitimacy and social legitimacy.

The purpose of this study is to determine how project governance influences project success. According to the authors, such an effect is mediated by organizational support and project team cohesion. The direct and indirect effects of organizational support and project team cohesion provided helpful information. The authors’ objective is to contribute to the project management knowledge of how project team cohesion plays a significant role in project success.

Data were collected from 350 employees working in Pakistan’s oil and gas industry. Four prime oil and gas exploration companies were selected as samples based on their contribution to the revenue. SPSS v23 and AMOS v23 were used for constructing structural equation modeling and path analysis to examine the direct and indirect effects.

The results revealed that project governance is positively related to project success. Furthermore, organizational support and project team cohesion mediated the relationship between project governance and project success.

Team cohesion has been primarily a topic of interest in sports psychology literature, education and medical sciences. There is an expressed need to investigate team cohesion issues in the broad domain of organizational development, specifically the project management literature. This study contributed by discussing team cohesion in the project context. Second, project governance was investigated using the conservation of resources theory. The lens of intellectual capital was applied to examine intangible resources of project governance like rules, regulations and directives for project success.