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1 – 10 of 46
Article
Publication date: 2 May 2023

Cevdet Bulut and Philip Fei Wu

Agriculture is one sector where the Internet of things (IoT) is expected to make a major impact. Yet, its adoption in the sector falls behind expectations. The purpose of this…

Abstract

Purpose

Agriculture is one sector where the Internet of things (IoT) is expected to make a major impact. Yet, its adoption in the sector falls behind expectations. The purpose of this paper is to present the state-of-the-art of IoT in agriculture and investigate its slow adoption in the sector.

Design/methodology/approach

The authors have undertaken a systematic review and a synthesis of 1355 relevant publications over the last decade.

Findings

This literature review reveals that the “big three” barriers for the overall sector are cost, skills and standardization. The lack of connectivity and data governance are two key reasons why most of the proposed IoT solutions are standalone systems of limited scope, while the majority of commercial IoT efforts focus on practices in the protected indoor environment. Lastly, the analysis of past research along the five layers of the IoT system architecture reveals limited attention to barriers and solutions at the business layer, which represents a research opportunity for information systems scholars.

Research limitations/implications

It is possible that some of relevant publications were missed in the literature search, although the search queries were kept as broad as possible to avoid the exclusion of any relevant work. Any publication written in any other language other than English was excluded from the review. Given the geographical distribution of the reviewed English publications (see section 4.1), it is highly likely that important works written by Chinese and European scholars in their native language were overlooked.

Practical implications

This study provides practical insights into the technical and organisational challenges on the ground. It is the hope that this literature review lays the groundwork for IS researchers who are well positioned to investigate technology adoption challenges in the relatively understudied agriculture sector.

Originality/value

To the best of the authors’ knowledge, this is the first comprehensive review of adoption barriers and solutions across all five layers of the IoT system architecture.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 4 November 2020

Philip Fei Wu and Roberta Bernardi

The purpose of this study is to investigate how community attachment to an OHC reduces the OHC users' emotional distress and therefore improves their emotional well-being.

Abstract

Purpose

The purpose of this study is to investigate how community attachment to an OHC reduces the OHC users' emotional distress and therefore improves their emotional well-being.

Design/methodology/approach

A survey study was conducted in one of the largest online health communities (OHC) for people with diabetes.

Findings

OHC participants are likely to experience reduced emotional distress when they have developed an attachment to the community. This attachment is, in turn, positively associated with the normative expectations of reciprocity and the affective feeling of gratitude. However, some commonly used behavioral measures of community participation, such as visit frequency and membership tenure, have little to do with either community attachment or reduced emotional distress.

Research limitations/implications

The research highlights the pivotal role of community attachment in appraising the much-debated benefits of OHCs. However, the cross-sectional survey study has its limitations in terms of establishing causality.

Practical implications

OHC managers need to look beyond some of the commonly used metrics, such as monthly visits and number of new postings, and focus on fostering a sense of attachment among existing users in order to fulfill the OHC's potential of emotional support. Our study implies that design features facilitating reciprocation and gratitude expression among users can lead to a strong emotional bond.

Originality/value

This is one of the first studies on the antecedents of community attachment and the relationship between community attachment and emotional distress in the context of OHC.

Details

Information Technology & People, vol. 34 no. 7
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 15 August 2023

Mohammad M. Rahman, Philip J. Rosenberger, Jin Ho Yun, Mauro José de Oliveira and Sören Köcher

Insights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops…

Abstract

Purpose

Insights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops and tests a theoretical model investigating the effects of football-game socialisation, team interest, football interest and transaction satisfaction (stimuli) on fanship and cumulative satisfaction (organism), and subsequently, attitudinal loyalty and behavioural loyalty (response). National culture was a moderator.

Design/methodology/approach

A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany.

Findings

The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship and cumulative satisfaction with the team. Fan experiences, in turn, are also found to be influenced by fan perceptions relating to socialisation, team interest, football interest and transaction satisfaction—elements over which the football team's management may exert some degree of control. Some national cultural differences were found, with three of the model's 12 structural paths significantly different for Germany vis-à-vis Brazil.

Originality/value

This study advances the authors’ understanding of the significance of socialisation and fan-interest factors for football, providing evidence supporting the role of the fan experience and service-consumption stimuli related to those game experiences as significant drivers (stimuli) of the fan's affective (fanship) and cognitive states (cumulative satisfaction). This study enriches the limited body of evidence on fanship's role as a driver of attitudinal and behavioural loyalty. Finally, the multi-country study partially supports the moderation effect of national culture.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 18 May 2020

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger and Mauro Jose De Oliveira

This paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including consumers' intention of co-creating…

4424

Abstract

Purpose

This paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand.

Design/methodology/approach

The theoretical framework is tested for a durable technology product, a smartphone. Data was collected in Brazil from 408 users utilizing a self-administered online survey. Data analysis uses partial least squares–structural equation modelling (PLS-SEM).

Findings

Entertainment interactivity, cognitive information-transfer interaction and cognitive up-to-date information interactivity are the key elements directly influencing consumer–brand engagement, enhancing consumers' intention to co-create brand value and to repurchase the brand. Importantly, the impact of interactivity ease of use and customization interactivity on consumer–brand engagement and its related outcomes is non-significant. This is inconsistent with previous studies on consumer–brand engagement.

Research limitations/implications

The research contributes to the literature by providing an understanding of how to use brand interactivity elements on social-media platforms to strengthen consumer–brand engagement for durable technology products, such as smartphones in Brazil. However, this study is cross-sectional in nature and focus is solely on smartphones in Brazil. Future research might consider a longitudinal design and include comparisons between countries with diverse cultures as well as other industries and product types to enhance the generalizability of the findings.

Practical implications

Marketers may heighten consumer–brand engagement by using content that is entertaining, current and trendy. Incorporating positive referrals on social-media platforms encourages consumers to co-create brand value and to repurchase the same brand in the future.

Originality/value

Examination of the role of social-media marketing in the marketing literature largely overlooks the impact of elements of brand interactivity within social media on consumer–brand engagement. This article contributes to social-media marketing and consumer–brand engagement research by empirically testing a theoretical model, confirming that specific elements of brand interactivity within social media – including entertainment interactivity, cognitive information-transfer interaction and cognitive up-to-date information interactivity – are critical drivers in the process of strengthening consumer–brand engagement in Brazil.

Details

Marketing Intelligence & Planning, vol. 38 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 10 December 2019

Fei Wang, Yuqiang Liu, Yahui Zhang, Yu Gao, Ling Xiao and Chengdong Wu

A robotic wheelchair system was designed to assist disabled people with disabilities to walk.

Abstract

Purpose

A robotic wheelchair system was designed to assist disabled people with disabilities to walk.

Design/methodology/approach

An anticipated sharing control strategy based on topological map is proposed in this paper, which is used to assist robotic wheelchairs to realize interactive navigation. Then, a robotic wheelchair navigation control system based on the brain-computer interface and topological map was designed and implemented.

Findings

In the field of robotic wheelchairs, the problems of poor use, narrow application range and low humanization are still not improved.

Originality/value

In the system, the topological map construction is not restricted by the environment structure, which helps to expand the scope of application; the shared control system can predict the users’ intention and replace the users’ decision to realize human-machine interactive navigation, which has higher security, robustness and comfort.

Details

Industrial Robot: the international journal of robotics research and application, vol. 47 no. 6
Type: Research Article
ISSN: 0143-991X

Keywords

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

Article
Publication date: 7 February 2023

Silvia Cachero-Martínez, Nuria García-Rodríguez and Noelia Salido-Andrés

This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through…

Abstract

Purpose

This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases.

Design/methodology/approach

This paper studies the relationships between past purchase in a social enterprise, consumer happiness, satisfaction and three indicators of loyalty: repurchase intention, word-of-mouth (WOM) intention and willingness to pay more. In addition, it analyzes the moderating role of altruistic motivation. A survey was designed to collect data from 380 consumers who had bought in a social enterprise.

Findings

Sustainable consumption is a source of happiness for ethical consumers to the extent that they feel that they meet a personal need or desire, and they contribute to achieving a social objective with their purchasing behavior.

Practical implications

SEs must appeal to the happiness of consumers as a strategic line to achieve their satisfaction and loyalty. Social enterprise practitioners and marketers should deploy organizational capabilities and resources in key performing areas such as communication, customer service or shopping experience, with the purpose of maximizing the happiness of ethical consumers with whom the firm is interacting for the first time.

Originality/value

This research highlights the importance of the social enterprise in the commercial setting, since it has been proven that purchases in these companies generate happiness and satisfaction in consumers. In addition, satisfaction has a great impact on their loyalty, which is a direct advantage for this type of company and an indirect one for society as a whole.

Details

Management Decision, vol. 62 no. 2
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 26 August 2020

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III and Mauro Jose De Oliveira

This study aims to examine the impact of social media marketing (SMM) efforts, including entertainment, customisation, interaction and trendiness via WeChat, on consumers' online…

7082

Abstract

Purpose

This study aims to examine the impact of social media marketing (SMM) efforts, including entertainment, customisation, interaction and trendiness via WeChat, on consumers' online brand-related activities (COBRAs) and their related outcomes, including on-going search behaviour and repurchase intention.

Design/methodology/approach

The theoretical framework is tested for luxury cosmetics brands. Data were collected in China from 433 WeChat users utilising a self-administered online survey. Data analysis uses partial least squares–structural equation modelling.

Findings

Entertainment and interaction drive consumers' consuming, contributing and creating behaviours, whilst trendiness drives creating behaviour only. Inconsistent with previous research findings, customisation has a non-significant impact on consumers' consuming, contributing and creating behaviours. Consuming and creating behaviours assist in driving on-going search behaviour and repurchase intention. Contributing behaviours assist in driving on-going search behaviour only.

Research limitations/implications

Cross-sectional in nature, this research adds to the marketing literature by explaining how to use SMM to drive COBRAs for luxury cosmetics in China using WeChat. To enhance the generalisability of the findings, future research might consider a longitudinal design, including comparisons between countries with diverse cultures as well as other industries and product types.

Practical implications

COBRAs may be heightened by using entertaining and trendy content. Incorporating interactive content on social media platforms encourages consumers to consume, contribute and create content on social media brand communities, further driving their on-going search behaviour and repurchase intention.

Originality/value

Examination of SMM's role in the marketing literature largely overlooks the impact of SMM elements on COBRAs. This study contributes to the SMM research by empirically testing a theoretical model, confirming that specific SMM elements – including entertainment and interaction – are key factors in driving consumers' consuming, contributing and creating behaviour on social media brand communities, influencing consumers' on-going search behaviour and repurchase intention.

Details

Marketing Intelligence & Planning, vol. 39 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Book part
Publication date: 15 March 2022

You-How Go and Cheong-Fatt Ng

The aim of this chapter is to examine the role of real exchange rates in the relationship between tourist arrival and economic growth in Malaysia over the period of 2000–2018. We…

Abstract

The aim of this chapter is to examine the role of real exchange rates in the relationship between tourist arrival and economic growth in Malaysia over the period of 2000–2018. We disaggregate Malaysian tourists into six geographical regions, namely Asia, Singapore, Europe, Pacific region, Americas, and Africa. Using a non-linear autoregressive distributed lag model, we find that the appreciation of real exchange rates with positive growth of economy plays a prominent role in influencing international tourist arrivals from Singapore, other Asian countries, Pacific region, Europe, and Americas. Our study suggests that real appreciation is important in providing some insights into the effectiveness of growth-led-tourism policies. In line with this, some implications are provided at the end of this chapter.

Details

Advances in Pacific Basin Business, Economics and Finance
Type: Book
ISBN: 978-1-80117-313-1

Keywords

Article
Publication date: 11 September 2009

Dongyu Zhao, Shuhong Wang, Jie Wu, Xuduo Bai and Qingquan Lei

The purpose of this paper is to study a new method with which multi‐walled carbon nanotubes (MWNTs) can be dispersed and aligned in low density polyethylene (LDPE) for improving…

Abstract

Purpose

The purpose of this paper is to study a new method with which multi‐walled carbon nanotubes (MWNTs) can be dispersed and aligned in low density polyethylene (LDPE) for improving its mechanical properties.

Design/methodology/approach

Dispersion and alignment of MWNTs in LDPE matrix are enhanced by ultrasonic vibration, solution casting and melt mixing and flow moulding method. The properties of the composite are characterised using scanning electron microscopy, tensile testing machine and the Izod impact testing machine.

Findings

It is found that MWNTs in LDPE achieve some dispersion and alignment resulting in improvement in LDPE's strength and toughness.

Practical implications

Polymer/CNTs nanocomposites are expected to have good process ability of the polymers and high mechanical and functional properties of the CNTs. Enhancing dispersion and alignment of MWNTs in the polymer matrix will promote and expand the applications and development of polymer/MWNTs nanocomposites.

Originality/value

The method that enhances MWNTs dispersion and alignment in LDPE matrix provides a new way for alignment of other CNTs in polymer matrix.

Details

Pigment & Resin Technology, vol. 38 no. 5
Type: Research Article
ISSN: 0369-9420

Keywords

1 – 10 of 46