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Article
Publication date: 1 February 2002

A new research agenda for business segmentation

Susanne Goller, Annik Hogg and Stavros P. Kalafatis

Since its conception over 60 years ago by Frederick in 1934, the concept of segmentation has gained increasing importance, in both the consumer and the business domains…

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Abstract

Since its conception over 60 years ago by Frederick in 1934, the concept of segmentation has gained increasing importance, in both the consumer and the business domains. Examination of research within the latter domain indicates that, although considerable amounts of research have been carried out, these efforts appear to focus on sub‐areas of segmentation such as the development of segmentation bases and models, at the expense of a more strategic view. This not only has resulted in a diffused understanding of the subject‐matter but also is posited to have slowed the progress of theory development and research in business segmentation. Presents a comprehensive conceptualisation of business segmentation in the form of an integrating framework of business segmentation, aimed at raising new research agendas which could lead to a better understanding of existing gaps between theory and implementation and better recommendations to practitioners and assisting further development of theory in business segmentation.

Details

European Journal of Marketing, vol. 36 no. 1/2
Type: Research Article
DOI: https://doi.org/10.1108/03090560210412782
ISSN: 0309-0566

Keywords

  • Market segmentation
  • Modelling

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Article
Publication date: 1 August 2016

Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis

Peiman Alipour Sarvari, Alp Ustundag and Hidayet Takci

The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary…

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Abstract

Purpose

The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary (RFM) considerations as well as demographic factors. In this study, the impacts of RFM and demographic attributes have been challenged in order to enrich factors that lend comprehension to customer segmentation. Different types of scenario were designed, performed and evaluated meticulously under uniform test conditions. The data for this study were extracted from the database of a global pizza restaurant chain in Turkey. This paper summarizes the findings of the study and also provides evidence of its empirical implications to improve the performance of customer segmentation as well as achieving extracted rule perfection via effective model factors and variations. Accordingly, marketing and service processes will work more effectively and efficiently for customers and society. The implication of this study is that it explains a clear concept for interaction between producers and consumers.

Design/methodology/approach

Customer relationship management, which aims to manage record and evaluate customer interactions, is generally regarded as a vital tool for companies that wish to be successful in the rapidly changing global market. The prediction of customer behaviors is a strategically important and difficult issue because of the high variance and wide range of customer orders and preferences. So to have an effective tool for extracting rules based on customer purchasing behavior, considering tangible and intangible criteria is highly important. To overcome the challenges imposed by the multifaceted nature of this problem, the authors utilized artificial intelligence methods, including k-means clustering, Apriori association rule mining (ARM) and neural networks. The main idea was that customer clusters are better enhanced when segmentation processes are based on RFM analysis accompanied by demographic data. Weighted RFM (WRFM) and unweighted RFM values/scores were applied with and without demographic factors and utilized to compose different types and numbers of clusters. The Apriori algorithm was used to extract rules of association. The performance analyses of scenarios have been conducted based on these extracted rules. The number of rules, elapsed time and prediction accuracy were used to evaluate the different scenarios. The results of evaluations were compared with the outputs of another available technique.

Findings

The results showed that having an appropriate segmentation approach is vital if there are to be strong association rules. Also, it has been determined from the results that the weights of RFM attributes affect rule association performance positively. Moreover, to capture more accurate customer segments, a combination of RFM and demographic attributes is recommended for clustering. The results’ analyses indicate the undeniable importance of demographic data merged with WRFM. Above all, this challenge introduced the best possible sequence of factors for an analysis of clustering and ARM based on RFM and demographic data.

Originality/value

The work compared k-means and Kohonen clustering methods in its segmentation phase to prove the superiority of adopted segmentation techniques. In addition, this study indicated that customer segments containing WRFM scores and demographic data in the same clusters brought about stronger and more accurate association rules for the understanding of customer behavior. These so-called achievements were compared with the results of classical approaches in order to support the credibility of the proposed methodology. Based on previous works, classical methods for customer segmentation have overlooked any combination of demographic data with WRFM during clustering before proceeding to their rule extraction stages.

Details

Kybernetes, vol. 45 no. 7
Type: Research Article
DOI: https://doi.org/10.1108/K-07-2015-0180
ISSN: 0368-492X

Keywords

  • Customer segmentation
  • Performance evaluation
  • Association rule algorithm
  • Demographic variables
  • RFM analysis
  • Self-organizing map (SOM)

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Article
Publication date: 1 June 1992

A successful approach to segmenting industrial markets

Thomas S. Robertson and Howard Barich

Recently, working on a project for a leading U.S. industrial firm, the authors identified a highly effective market segmentation approach. The key is segmenting customers…

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Abstract

Recently, working on a project for a leading U.S. industrial firm, the authors identified a highly effective market segmentation approach. The key is segmenting customers by the phase of the purchase decision process.

Details

Planning Review, vol. 20 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/eb054386
ISSN: 0094-064X

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Article
Publication date: 1 May 2020

Improved region growing segmentation for breast cancer detection: progression of optimized fuzzy classifier

Rajeshwari S. Patil and Nagashettappa Biradar

Breast cancer is one of the most common malignant tumors in women, which badly have an effect on women's physical and psychological health and even danger to life…

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Abstract

Purpose

Breast cancer is one of the most common malignant tumors in women, which badly have an effect on women's physical and psychological health and even danger to life. Nowadays, mammography is considered as a fundamental criterion for medical practitioners to recognize breast cancer. Though, due to the intricate formation of mammogram images, it is reasonably hard for practitioners to spot breast cancer features.

Design/methodology/approach

Breast cancer is one of the most common malignant tumors in women, which badly have an effect on women's physical and psychological health and even danger to life. Nowadays, mammography is considered as a fundamental criterion for medical practitioners to recognize breast cancer. Though, due to the intricate formation of mammogram images, it is reasonably hard for practitioners to spot breast cancer features.

Findings

The performance analysis was done for both segmentation and classification. From the analysis, the accuracy of the proposed IAP-CSA-based fuzzy was 41.9% improved than the fuzzy classifier, 2.80% improved than PSO, WOA, and CSA, and 2.32% improved than GWO-based fuzzy classifiers. Additionally, the accuracy of the developed IAP-CSA-fuzzy was 9.54% better than NN, 35.8% better than SVM, and 41.9% better than the existing fuzzy classifier. Hence, it is concluded that the implemented breast cancer detection model was efficient in determining the normal, benign and malignant images.

Originality/value

This paper adopts the latest Improved Awareness Probability-based Crow Search Algorithm (IAP-CSA)-based Region growing and fuzzy classifier for enhancing the breast cancer detection of mammogram images, and this is the first work that utilizes this method.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/IJICC-10-2019-0116
ISSN: 1756-378X

Keywords

  • Mammogram
  • Breast cancer detection
  • Optimized region growing
  • Membership optimized-fuzzy classifier
  • Improved crow search algorithm

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Article
Publication date: 29 June 2020

Computer-aided diabetic retinopathy diagnostic model using optimal thresholding merged with neural network

Ambaji S. Jadhav, Pushpa B. Patil and Sunil Biradar

Diabetic retinopathy (DR) is a central root of blindness all over the world. Though DR is tough to diagnose in starting stages, and the detection procedure might be…

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Abstract

Purpose

Diabetic retinopathy (DR) is a central root of blindness all over the world. Though DR is tough to diagnose in starting stages, and the detection procedure might be time-consuming even for qualified experts. Nowadays, intelligent disease detection techniques are extremely acceptable for progress analysis and recognition of various diseases. Therefore, a computer-aided diagnosis scheme based on intelligent learning approaches is intended to propose for diagnosing DR effectively using a benchmark dataset.

Design/methodology/approach

The proposed DR diagnostic procedure involves four main steps: (1) image pre-processing, (2) blood vessel segmentation, (3) feature extraction, and (4) classification. Initially, the retinal fundus image is taken for pre-processing with the help of Contrast Limited Adaptive Histogram Equalization (CLAHE) and average filter. In the next step, the blood vessel segmentation is carried out using a segmentation process with optimized gray-level thresholding. Once the blood vessels are extracted, feature extraction is done, using Local Binary Pattern (LBP), Texture Energy Measurement (TEM based on Laws of Texture Energy), and two entropy computations – Shanon's entropy, and Kapur's entropy. These collected features are subjected to a classifier called Neural Network (NN) with an optimized training algorithm. Both the gray-level thresholding and NN is enhanced by the Modified Levy Updated-Dragonfly Algorithm (MLU-DA), which operates to maximize the segmentation accuracy and to reduce the error difference between the predicted and actual outcomes of the NN. Finally, this classification error can correctly prove the efficiency of the proposed DR detection model.

Findings

The overall accuracy of the proposed MLU-DA was 16.6% superior to conventional classifiers, and the precision of the developed MLU-DA was 22% better than LM-NN, 16.6% better than PSO-NN, GWO-NN, and DA-NN. Finally, it is concluded that the implemented MLU-DA outperformed state-of-the-art algorithms in detecting DR.

Originality/value

This paper adopts the latest optimization algorithm called MLU-DA-Neural Network with optimal gray-level thresholding for detecting diabetic retinopathy disease. This is the first work utilizes MLU-DA-based Neural Network for computer-aided Diabetic Retinopathy diagnosis.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/IJICC-11-2019-0119
ISSN: 1756-378X

Keywords

  • Diabetic retinopathy detection
  • Gray-level thresholding
  • Optimal trained neural network
  • Dragon fly algorithm
  • Levy update
  • Performance metrics

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Article
Publication date: 25 February 2014

Automatic human body segmentation based on feature extraction

JoonWoo Jo, MoonWon Suh, TaeHwan Oh, HeeSam Kim, HanJo Bae, SoonMo Choi and SungSoo Han

Automatic segmentation of unorganized 3D human body scan data was developed without heuristic specified values. It was reliable in finding the upper body's primary…

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Abstract

Purpose

Automatic segmentation of unorganized 3D human body scan data was developed without heuristic specified values. It was reliable in finding the upper body's primary landmarks. The paper aims to discuss these issues.

Design/methodology/approach

Quasi boundary point sequence (QBPS) was defined to find the boundary of the human body. Body scan data were categorized by clustering the features extracted from the predefined QBPS. A non-uniform rational B-spline (NURBS) approximation was used to detect the landmarks of the segmented upper torso.

Findings

The segmentation method based on feature extraction was reliable regardless of the scan data's fidelity. It was verified that the landmark detection method introduced in this work is more robust than a previous method that utilizes the position of point data.

Originality/value

There are several studies of human body segmentation and body landmark detection. This work, however, aims to automate fully segmentation and develop more reliable searching methods. Unlike previous work that uses only 2D human body information, this work uses 3D body information. Furthermore, previous landmark searching methods were superseded by more robust methods applying NURBS approximations.

Details

International Journal of Clothing Science and Technology, vol. 26 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/IJCST-10-2012-0062
ISSN: 0955-6222

Keywords

  • Segmentation
  • Body scan data
  • Garment industry

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Article
Publication date: 1 April 2005

A prototype of an orange picking robot: past history, the new robot and experimental results

G. Muscato, M. Prestifilippo, Nunzio Abbate and Ivan Rizzuto

To construct a commercial agricultural manipulation for fruit picking and handling without human intervention.

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Abstract

Purpose

To construct a commercial agricultural manipulation for fruit picking and handling without human intervention.

Design/methodology/approach

Describes a research activity involving a totally autonomous robot for fruit picking and handling crates.

Findings

Picking time for the robotic fruit picker at 8.7 s per orange is longer than the evaluated cited time of 6 s per orange.

Research limitations/implications

The final system, recently tested, has not yet achieved a level of productivity capable of replacing human pickers. Further mechanical modifications and more robust and adaptive algorithms are needed to achieve a stronger robot system.

Practical implications

Experimental results and new simulations look very promising.

Originality/value

Will help to limit costs and guarantee a high degree of reliability.

Details

Industrial Robot: An International Journal, vol. 32 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/01439910510582255
ISSN: 0143-991X

Keywords

  • Robotics
  • Agriculture
  • Fruits

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Article
Publication date: 8 June 2010

An objective function utilizing complex sparsity for efficient segmentation in multi‐layer oscillatory networks

A. Ravishankar Rao and Guillermo A. Cecchi

The purpose of this paper is to extend an analysis presented in earlier work which investigated the dynamical behavior of a network of oscillatory units described by the…

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Abstract

Purpose

The purpose of this paper is to extend an analysis presented in earlier work which investigated the dynamical behavior of a network of oscillatory units described by the amplitude of and phase of oscillations, and to present an objective function that can be successfully applied to multi‐layer networks.

Design/methodology/approach

In this paper, an objective function is presented that can be successfully applied to multi‐layer networks. The behavior of the objective function is explained through its ability to achieve a sparse representation of the inputs in complex‐valued space.

Findings

It is found that if the activity of each network unit is represented by a phasor in the complex plane, then sparsity is achieved when there is maximal phase separation in the complex plane. Increasing the spread of feedback connections is shown to improve segmentation performance significantly but does not affect separation performance. This enables a quantitative approach to characterizing and understanding cortical function.

Originality/value

The formulation of the multi‐layer objective function and the interpretation of its behavior through sparsity in complex space are novel contributions of this paper.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 3 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/17563781011049160
ISSN: 1756-378X

Keywords

  • Feedback
  • Oscillations
  • Neural nets

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Article
Publication date: 8 July 2019

Computer vision approach for phase identification from steel microstructure

Amitava Choudhury, Snehanshu Pal, Ruchira Naskar and Amitava Basumallick

The purpose of this paper is to develop an automated phase segmentation model from complex microstructure. The mechanical and physical properties of metals and alloys are…

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Abstract

Purpose

The purpose of this paper is to develop an automated phase segmentation model from complex microstructure. The mechanical and physical properties of metals and alloys are influenced by their microstructure, and therefore the investigation of microstructure is essential. Coexistence of random or sometimes patterned distribution of different microstructural features such as phase, grains and defects makes microstructure highly complex, and accordingly identification or recognition of individual phase, grains and defects within a microstructure is difficult.

Design/methodology/approach

In this perspective, computer vision and image processing techniques are effective to help in understanding and proper interpretation of microscopic image. Microstructure-based image processing mainly focuses on image segmentation, boundary detection and grain size approximation. In this paper, a new approach is presented for automated phase segmentation from 2D microstructure images. The benefit of the proposed work is to identify dominated phase from complex microstructure images. The proposed model is trained and tested with 373 different ultra-high carbon steel (UHCS) microscopic images.

Findings

In this paper, Sobel and Watershed transformation algorithms are used for identification of dominating phases, and deep learning model has been used for identification of phase class from microstructural images.

Originality/value

For the first time, the authors have implemented edge detection followed by watershed segmentation and deep learning (convolutional neural network) to identify phases of UHCS microstructure.

Details

Engineering Computations, vol. 36 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/EC-11-2018-0498
ISSN: 0264-4401

Keywords

  • Microstructure
  • Computer vision
  • Noise filtering
  • Phase segmentation
  • Watershed transformation

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Article
Publication date: 6 June 2020

Composite fuzzy-wavelet-based active contour for medical image segmentation

Hiren Mewada, Amit V. Patel, Jitendra Chaudhari, Keyur Mahant and Alpesh Vala

In clinical analysis, medical image segmentation is an important step to study the anatomical structure. This helps to diagnose and classify abnormality in the image. The…

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Abstract

Purpose

In clinical analysis, medical image segmentation is an important step to study the anatomical structure. This helps to diagnose and classify abnormality in the image. The wide variations in the image modality and limitations in the acquisition process of instruments make this segmentation challenging. This paper aims to propose a semi-automatic model to tackle these challenges and to segment medical images.

Design/methodology/approach

The authors propose Legendre polynomial-based active contour to segment region of interest (ROI) from the noisy, low-resolution and inhomogeneous medical images using the soft computing and multi-resolution framework. In the first phase, initial segmentation (i.e. prior clustering) is obtained from low-resolution medical images using fuzzy C-mean (FCM) clustering and noise is suppressed using wavelet energy-based multi-resolution approach. In the second phase, resultant segmentation is obtained using the Legendre polynomial-based level set approach.

Findings

The proposed model is tested on different medical images such as x-ray images for brain tumor identification, magnetic resonance imaging (MRI), spine images, blood cells and blood vessels. The rigorous analysis of the model is carried out by calculating the improvement against noise, required processing time and accuracy of the segmentation. The comparative analysis concludes that the proposed model withstands the noise and succeeds to segment any type of medical modality achieving an average accuracy of 99.57%.

Originality/value

The proposed design is an improvement to the Legendre level set (L2S) model. The integration of FCM and wavelet transform in L2S makes model insensitive to noise and intensity inhomogeneity and hence it succeeds to segment ROI from a wide variety of medical images even for the images where L2S failed to segment them.

Details

Engineering Computations, vol. 37 no. 9
Type: Research Article
DOI: https://doi.org/10.1108/EC-11-2019-0529
ISSN: 0264-4401

Keywords

  • Wavelet transform
  • Image segmentation
  • Active contour
  • Fuzzy C-mean
  • Legendre polynomial

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