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1 – 10 of over 4000Susanne Goller, Annik Hogg and Stavros P. Kalafatis
Since its conception over 60 years ago by Frederick in 1934, the concept of segmentation has gained increasing importance, in both the consumer and the business domains…
Abstract
Since its conception over 60 years ago by Frederick in 1934, the concept of segmentation has gained increasing importance, in both the consumer and the business domains. Examination of research within the latter domain indicates that, although considerable amounts of research have been carried out, these efforts appear to focus on sub‐areas of segmentation such as the development of segmentation bases and models, at the expense of a more strategic view. This not only has resulted in a diffused understanding of the subject‐matter but also is posited to have slowed the progress of theory development and research in business segmentation. Presents a comprehensive conceptualisation of business segmentation in the form of an integrating framework of business segmentation, aimed at raising new research agendas which could lead to a better understanding of existing gaps between theory and implementation and better recommendations to practitioners and assisting further development of theory in business segmentation.
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Peiman Alipour Sarvari, Alp Ustundag and Hidayet Takci
The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary…
Abstract
Purpose
The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary (RFM) considerations as well as demographic factors. In this study, the impacts of RFM and demographic attributes have been challenged in order to enrich factors that lend comprehension to customer segmentation. Different types of scenario were designed, performed and evaluated meticulously under uniform test conditions. The data for this study were extracted from the database of a global pizza restaurant chain in Turkey. This paper summarizes the findings of the study and also provides evidence of its empirical implications to improve the performance of customer segmentation as well as achieving extracted rule perfection via effective model factors and variations. Accordingly, marketing and service processes will work more effectively and efficiently for customers and society. The implication of this study is that it explains a clear concept for interaction between producers and consumers.
Design/methodology/approach
Customer relationship management, which aims to manage record and evaluate customer interactions, is generally regarded as a vital tool for companies that wish to be successful in the rapidly changing global market. The prediction of customer behaviors is a strategically important and difficult issue because of the high variance and wide range of customer orders and preferences. So to have an effective tool for extracting rules based on customer purchasing behavior, considering tangible and intangible criteria is highly important. To overcome the challenges imposed by the multifaceted nature of this problem, the authors utilized artificial intelligence methods, including k-means clustering, Apriori association rule mining (ARM) and neural networks. The main idea was that customer clusters are better enhanced when segmentation processes are based on RFM analysis accompanied by demographic data. Weighted RFM (WRFM) and unweighted RFM values/scores were applied with and without demographic factors and utilized to compose different types and numbers of clusters. The Apriori algorithm was used to extract rules of association. The performance analyses of scenarios have been conducted based on these extracted rules. The number of rules, elapsed time and prediction accuracy were used to evaluate the different scenarios. The results of evaluations were compared with the outputs of another available technique.
Findings
The results showed that having an appropriate segmentation approach is vital if there are to be strong association rules. Also, it has been determined from the results that the weights of RFM attributes affect rule association performance positively. Moreover, to capture more accurate customer segments, a combination of RFM and demographic attributes is recommended for clustering. The results’ analyses indicate the undeniable importance of demographic data merged with WRFM. Above all, this challenge introduced the best possible sequence of factors for an analysis of clustering and ARM based on RFM and demographic data.
Originality/value
The work compared k-means and Kohonen clustering methods in its segmentation phase to prove the superiority of adopted segmentation techniques. In addition, this study indicated that customer segments containing WRFM scores and demographic data in the same clusters brought about stronger and more accurate association rules for the understanding of customer behavior. These so-called achievements were compared with the results of classical approaches in order to support the credibility of the proposed methodology. Based on previous works, classical methods for customer segmentation have overlooked any combination of demographic data with WRFM during clustering before proceeding to their rule extraction stages.
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Thomas S. Robertson and Howard Barich
Recently, working on a project for a leading U.S. industrial firm, the authors identified a highly effective market segmentation approach. The key is segmenting customers…
Abstract
Recently, working on a project for a leading U.S. industrial firm, the authors identified a highly effective market segmentation approach. The key is segmenting customers by the phase of the purchase decision process.
Rajeshwari S. Patil and Nagashettappa Biradar
Breast cancer is one of the most common malignant tumors in women, which badly have an effect on women's physical and psychological health and even danger to life…
Abstract
Purpose
Breast cancer is one of the most common malignant tumors in women, which badly have an effect on women's physical and psychological health and even danger to life. Nowadays, mammography is considered as a fundamental criterion for medical practitioners to recognize breast cancer. Though, due to the intricate formation of mammogram images, it is reasonably hard for practitioners to spot breast cancer features.
Design/methodology/approach
Breast cancer is one of the most common malignant tumors in women, which badly have an effect on women's physical and psychological health and even danger to life. Nowadays, mammography is considered as a fundamental criterion for medical practitioners to recognize breast cancer. Though, due to the intricate formation of mammogram images, it is reasonably hard for practitioners to spot breast cancer features.
Findings
The performance analysis was done for both segmentation and classification. From the analysis, the accuracy of the proposed IAP-CSA-based fuzzy was 41.9% improved than the fuzzy classifier, 2.80% improved than PSO, WOA, and CSA, and 2.32% improved than GWO-based fuzzy classifiers. Additionally, the accuracy of the developed IAP-CSA-fuzzy was 9.54% better than NN, 35.8% better than SVM, and 41.9% better than the existing fuzzy classifier. Hence, it is concluded that the implemented breast cancer detection model was efficient in determining the normal, benign and malignant images.
Originality/value
This paper adopts the latest Improved Awareness Probability-based Crow Search Algorithm (IAP-CSA)-based Region growing and fuzzy classifier for enhancing the breast cancer detection of mammogram images, and this is the first work that utilizes this method.
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Ambaji S. Jadhav, Pushpa B. Patil and Sunil Biradar
Diabetic retinopathy (DR) is a central root of blindness all over the world. Though DR is tough to diagnose in starting stages, and the detection procedure might be…
Abstract
Purpose
Diabetic retinopathy (DR) is a central root of blindness all over the world. Though DR is tough to diagnose in starting stages, and the detection procedure might be time-consuming even for qualified experts. Nowadays, intelligent disease detection techniques are extremely acceptable for progress analysis and recognition of various diseases. Therefore, a computer-aided diagnosis scheme based on intelligent learning approaches is intended to propose for diagnosing DR effectively using a benchmark dataset.
Design/methodology/approach
The proposed DR diagnostic procedure involves four main steps: (1) image pre-processing, (2) blood vessel segmentation, (3) feature extraction, and (4) classification. Initially, the retinal fundus image is taken for pre-processing with the help of Contrast Limited Adaptive Histogram Equalization (CLAHE) and average filter. In the next step, the blood vessel segmentation is carried out using a segmentation process with optimized gray-level thresholding. Once the blood vessels are extracted, feature extraction is done, using Local Binary Pattern (LBP), Texture Energy Measurement (TEM based on Laws of Texture Energy), and two entropy computations – Shanon's entropy, and Kapur's entropy. These collected features are subjected to a classifier called Neural Network (NN) with an optimized training algorithm. Both the gray-level thresholding and NN is enhanced by the Modified Levy Updated-Dragonfly Algorithm (MLU-DA), which operates to maximize the segmentation accuracy and to reduce the error difference between the predicted and actual outcomes of the NN. Finally, this classification error can correctly prove the efficiency of the proposed DR detection model.
Findings
The overall accuracy of the proposed MLU-DA was 16.6% superior to conventional classifiers, and the precision of the developed MLU-DA was 22% better than LM-NN, 16.6% better than PSO-NN, GWO-NN, and DA-NN. Finally, it is concluded that the implemented MLU-DA outperformed state-of-the-art algorithms in detecting DR.
Originality/value
This paper adopts the latest optimization algorithm called MLU-DA-Neural Network with optimal gray-level thresholding for detecting diabetic retinopathy disease. This is the first work utilizes MLU-DA-based Neural Network for computer-aided Diabetic Retinopathy diagnosis.
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JoonWoo Jo, MoonWon Suh, TaeHwan Oh, HeeSam Kim, HanJo Bae, SoonMo Choi and SungSoo Han
Automatic segmentation of unorganized 3D human body scan data was developed without heuristic specified values. It was reliable in finding the upper body's primary…
Abstract
Purpose
Automatic segmentation of unorganized 3D human body scan data was developed without heuristic specified values. It was reliable in finding the upper body's primary landmarks. The paper aims to discuss these issues.
Design/methodology/approach
Quasi boundary point sequence (QBPS) was defined to find the boundary of the human body. Body scan data were categorized by clustering the features extracted from the predefined QBPS. A non-uniform rational B-spline (NURBS) approximation was used to detect the landmarks of the segmented upper torso.
Findings
The segmentation method based on feature extraction was reliable regardless of the scan data's fidelity. It was verified that the landmark detection method introduced in this work is more robust than a previous method that utilizes the position of point data.
Originality/value
There are several studies of human body segmentation and body landmark detection. This work, however, aims to automate fully segmentation and develop more reliable searching methods. Unlike previous work that uses only 2D human body information, this work uses 3D body information. Furthermore, previous landmark searching methods were superseded by more robust methods applying NURBS approximations.
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G. Muscato, M. Prestifilippo, Nunzio Abbate and Ivan Rizzuto
To construct a commercial agricultural manipulation for fruit picking and handling without human intervention.
Abstract
Purpose
To construct a commercial agricultural manipulation for fruit picking and handling without human intervention.
Design/methodology/approach
Describes a research activity involving a totally autonomous robot for fruit picking and handling crates.
Findings
Picking time for the robotic fruit picker at 8.7 s per orange is longer than the evaluated cited time of 6 s per orange.
Research limitations/implications
The final system, recently tested, has not yet achieved a level of productivity capable of replacing human pickers. Further mechanical modifications and more robust and adaptive algorithms are needed to achieve a stronger robot system.
Practical implications
Experimental results and new simulations look very promising.
Originality/value
Will help to limit costs and guarantee a high degree of reliability.
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A. Ravishankar Rao and Guillermo A. Cecchi
The purpose of this paper is to extend an analysis presented in earlier work which investigated the dynamical behavior of a network of oscillatory units described by the…
Abstract
Purpose
The purpose of this paper is to extend an analysis presented in earlier work which investigated the dynamical behavior of a network of oscillatory units described by the amplitude of and phase of oscillations, and to present an objective function that can be successfully applied to multi‐layer networks.
Design/methodology/approach
In this paper, an objective function is presented that can be successfully applied to multi‐layer networks. The behavior of the objective function is explained through its ability to achieve a sparse representation of the inputs in complex‐valued space.
Findings
It is found that if the activity of each network unit is represented by a phasor in the complex plane, then sparsity is achieved when there is maximal phase separation in the complex plane. Increasing the spread of feedback connections is shown to improve segmentation performance significantly but does not affect separation performance. This enables a quantitative approach to characterizing and understanding cortical function.
Originality/value
The formulation of the multi‐layer objective function and the interpretation of its behavior through sparsity in complex space are novel contributions of this paper.
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Amitava Choudhury, Snehanshu Pal, Ruchira Naskar and Amitava Basumallick
The purpose of this paper is to develop an automated phase segmentation model from complex microstructure. The mechanical and physical properties of metals and alloys are…
Abstract
Purpose
The purpose of this paper is to develop an automated phase segmentation model from complex microstructure. The mechanical and physical properties of metals and alloys are influenced by their microstructure, and therefore the investigation of microstructure is essential. Coexistence of random or sometimes patterned distribution of different microstructural features such as phase, grains and defects makes microstructure highly complex, and accordingly identification or recognition of individual phase, grains and defects within a microstructure is difficult.
Design/methodology/approach
In this perspective, computer vision and image processing techniques are effective to help in understanding and proper interpretation of microscopic image. Microstructure-based image processing mainly focuses on image segmentation, boundary detection and grain size approximation. In this paper, a new approach is presented for automated phase segmentation from 2D microstructure images. The benefit of the proposed work is to identify dominated phase from complex microstructure images. The proposed model is trained and tested with 373 different ultra-high carbon steel (UHCS) microscopic images.
Findings
In this paper, Sobel and Watershed transformation algorithms are used for identification of dominating phases, and deep learning model has been used for identification of phase class from microstructural images.
Originality/value
For the first time, the authors have implemented edge detection followed by watershed segmentation and deep learning (convolutional neural network) to identify phases of UHCS microstructure.
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Hiren Mewada, Amit V. Patel, Jitendra Chaudhari, Keyur Mahant and Alpesh Vala
In clinical analysis, medical image segmentation is an important step to study the anatomical structure. This helps to diagnose and classify abnormality in the image. The…
Abstract
Purpose
In clinical analysis, medical image segmentation is an important step to study the anatomical structure. This helps to diagnose and classify abnormality in the image. The wide variations in the image modality and limitations in the acquisition process of instruments make this segmentation challenging. This paper aims to propose a semi-automatic model to tackle these challenges and to segment medical images.
Design/methodology/approach
The authors propose Legendre polynomial-based active contour to segment region of interest (ROI) from the noisy, low-resolution and inhomogeneous medical images using the soft computing and multi-resolution framework. In the first phase, initial segmentation (i.e. prior clustering) is obtained from low-resolution medical images using fuzzy C-mean (FCM) clustering and noise is suppressed using wavelet energy-based multi-resolution approach. In the second phase, resultant segmentation is obtained using the Legendre polynomial-based level set approach.
Findings
The proposed model is tested on different medical images such as x-ray images for brain tumor identification, magnetic resonance imaging (MRI), spine images, blood cells and blood vessels. The rigorous analysis of the model is carried out by calculating the improvement against noise, required processing time and accuracy of the segmentation. The comparative analysis concludes that the proposed model withstands the noise and succeeds to segment any type of medical modality achieving an average accuracy of 99.57%.
Originality/value
The proposed design is an improvement to the Legendre level set (L2S) model. The integration of FCM and wavelet transform in L2S makes model insensitive to noise and intensity inhomogeneity and hence it succeeds to segment ROI from a wide variety of medical images even for the images where L2S failed to segment them.
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