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1 – 10 of 16Manoj Kumar Dash, Rajendra Sahu, Gayatri Panda, Deepa Jain, Gaurvendra Singh and Chetanya Singh
With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables…
Abstract
Purpose
With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables us to focus on widespread ways of reaching the target audience. The principal motto of this research study is to identify the role of social media in public health development with a systematic review of literature in terms of its practice, assistance and application in future areas of public health measures.
Design/methodology/approach
The research adopted a bibliometric analysis method to analyze the data from vast sources. The Scopus database was used to extract papers using appropriate keywords. Thus, the study tries to answer the following research questions: (1) to determine the key journals, authors and keywords in the public health development research; (2) to provide a theme-based cluster based on the keywords’ cooccurrences; and (3) to develop a research framework for the upcoming researchers.
Findings
The study's findings provide a path to understanding the present research stream regarding the highest publication in terms of journals and the year and relevance of social media in public health development. Five theme-based clusters have been identified based on keyword cooccurrences. Thus, future researchers can extend the research field using different themes and frameworks, adding value to the present research works.
Practical implications
This research work is helpful to the government, health practitioners, policymakers and researchers in investigating areas where social media can be implemented. Lastly, social media applications will provide health development measures and lucrative results to the public.
Originality/value
The research enumerates the significance of social media in public health development through bibliometric analysis. The research work analyzed, reviewed and measured the importance of social media in health development measures by recognizing its usage, application and potential future research directions. The theme-based clusters have also been identified from the keywords’ cooccurrences.
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Praveen Sugathan, Alexander Rossmann and Kumar Rakesh Ranjan
This study aims to conceptualize and test the effect of consumers’ perceptions of complaint handling quality (PCHQ) in both traditional and social media channels.
Abstract
Purpose
This study aims to conceptualize and test the effect of consumers’ perceptions of complaint handling quality (PCHQ) in both traditional and social media channels.
Design/methodology/approach
Study 1 systematically reviews the relevant literature and then carries out a consumer and manager survey. This approach aims to conceptualize the dimensionality of PCHQ. Study 2 tests the effect of PCHQ on key marketing outcomes. Using survey data from a German telecommunications company, the study provides an explanation for the differences in outcomes across traditional (hotline) and social media channels.
Findings
Study 1 reveals that PCHQ is best conceptualized as a five-dimensional construct with 15 facets. There are significant differences between customers and managers in terms of the importance attached to the various dimensions. The construct shows strong psychometric properties with high reliability and validity, thereby opening up opportunities to treat these facets as measurement indicators for the construct. Study 2 indicates that the effect of PCHQ on consumer loyalty and word-of-mouth (WOM) communication is stronger in social media than in traditional channels. Procedural justice and the overall quality of service solutions emerge as general dimensions of PCHQ because they are equally important in both channels. In contrast, interactional justice, distributive justice and customer effort have varying effects across the two channels.
Research limitations/implications
This study contributes to the understanding of a firm’s channel selection for complaint handling in two ways. First, it evaluates and conceptualizes the PCHQ construct. Second, it compares the effects of different dimensions of PCHQ on key marketing outcomes across traditional and social media channels.
Practical implications
This study enables managers to understand the difference in efficacy attached to different dimensions of PCHQ. It further highlights such differences across traditional and social media service channels. For example, the effect of complaint handling on social media is of particular importance when generating WOM communication.
Originality/value
This study offers a comprehensive conceptualization of the PCHQ construct and reveals the general and channel contingent effects of its different dimensions on key marketing outcomes.
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This study evaluates the retrieval of New Zealand information using three local New Zealand search engines, four major global search engines and three metasearch engines. Searches…
Abstract
This study evaluates the retrieval of New Zealand information using three local New Zealand search engines, four major global search engines and three metasearch engines. Searches for NZ topics were carried out on all the search engines, and the relative recall calculated. The local search engines did not achieve higher recall than the global search engines or metasearch engines, but no search engine achieved more than 45 percent recall. Despite the theoretical advantage of searching the databases of several individual search engines, metasearch engines did not achieve higher recall. Of relevant pages for the queries, 36 percent were outside the .nz domain. Implications for searching for geographically specific information, and for evaluation of search engines, are discussed.
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Alexander Rossmann, Kumar Rakesh Ranjan and Praveen Sugathan
This paper aims to complement the current understanding about user engagement in electronic word-of-mouth (eWoM) communications across online services and product communities. It…
Abstract
Purpose
This paper aims to complement the current understanding about user engagement in electronic word-of-mouth (eWoM) communications across online services and product communities. It examines the effect of the senders’ prior experience with products and services, and their extent of acquaintance with other community members, on user engagement with the eWoM.
Design/methodology/approach
The study used a sample of 576 unique user postings from the corporate fan page of two German firms: a service community of a telecom provider and a product community of a car manufacturer. Multiple regression analysis is used to test the conceptual model.
Findings
Senders’ prior experience and acquaintance positively affect user engagement with eWoM, and these effects differ across communities for products and services and across their influence on “likes” and “comments”. The results also suggest that communities for products are orientated toward information sharing, while those discussing services engage in information building.
Research limitations/implications
This research explains mechanisms of user engagement with eWoM and opens directions for future research around motives, content and social media tools within the structures of online communities. The insights on information-handling dimensions of online tools and antecedents to their use contribute to the research on two prioritized topics by the Marketing Science Institute – “Measuring and Communicating the Value of Online Marketing Activities and Investments” and “Leveraging Digital/Social/Mobile Technology”.
Practical implications
This research offers insights for firms to leverage user engagement and facilitate eWoM generation through members who have a higher number of acquaintances or who have more experience with the product or service. Executives should concentrate their community engagement strategies on the identification and utilization of power users. The conceptualization and empirical test about the role of likes and comments will help social media managers to create and better capture value from their social media metrics.
Originality/value
The insights about the underlying factors that influence engagement with eWoM advance our understanding about the usage of online content.
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Sara Mannheimer, Scott W.H. Young and Doralyn Rossmann
In this paper, faculty librarians at an academic institution explore the ethical dimensions of conducting research with user-generated social networking service (SNS) data. In an…
Abstract
Purpose
In this paper, faculty librarians at an academic institution explore the ethical dimensions of conducting research with user-generated social networking service (SNS) data. In an effort to guide librarian-researchers, this paper first offers a background discussion of privacy ethics across disciplines and then proposes a library-specific ethical framework for conducting SNS research.
Design/methodology/approach
By surveying the literature in other disciplines, three key considerations are identified that can inform ethical practice in the field of library science: context, expectation, and value analysis. For each of these considerations, the framework is tailored to consider ethical issues, as they relate to libraries and our practice as librarian-researchers.
Findings
The unique role of the librarian-researcher demands an ethical framework specific to that practice. The findings of this paper propose such a framework.
Practical implications
Librarian-researchers are at a unique point in our history. In exploring SNSs as a source of data to conduct research and improve services, we become challenged by conflicting and equally cherished values of patron privacy and information access. By evaluating research according to context, expectations, and value, this framework provides an ethical path forward for research using SNS data.
Originality/value
As of this paper’s publication, there is no existing ethical framework for conducting SNS research in libraries. The proposed framework is informed both by library values and by broader research values, and therefore provides unique guidelines for the librarian-researcher.
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T. Kwikkers, J. Lantaires, R.B. Turnbull, H.T. Law, Barry George and Dave Savage
On 20 April ISHM‐Benelux held its 1988 Spring meeting at the Grand Hotel Heerlen. This meeting was totally devoted to implantable devices, in particular to the technologies used…
Abstract
On 20 April ISHM‐Benelux held its 1988 Spring meeting at the Grand Hotel Heerlen. This meeting was totally devoted to implantable devices, in particular to the technologies used for these high reliability, extremely demanding devices. For this meeting ISHM‐Benelux was the guest of the Kerkrade facility of Medtronic. Medtronic (headquartered in Minneapolis, USA) is the world's leading manufacturer of implantable electronic devices. Apart from the assembly of pacemakers and heart‐wires, the Kerkrade facility acts as a manufacturing technology centre for Medtronic's European facilities.
Dates: 29–31 May 1991 Venue: De Doelen Conference Centre, Rotterdam, The Netherlands The Benelux Chapter of the International Society for Hybrid Microelectronics will be…
Abstract
Dates: 29–31 May 1991 Venue: De Doelen Conference Centre, Rotterdam, The Netherlands The Benelux Chapter of the International Society for Hybrid Microelectronics will be organising the 8th European Microelectronics Conference. The event will take place at ‘De Doelen’, Rotterdam, The Netherlands, from 29 to 31 May 1991.
The nature of digital media channels are important factors in explaining consumers’ behavior over the Web, and specifically on social network sites (SNS). The purpose of this…
Abstract
Purpose
The nature of digital media channels are important factors in explaining consumers’ behavior over the Web, and specifically on social network sites (SNS). The purpose of this paper is to propose a conceptual framework explaining consumer engagement with electronic word of mouth (eWOM) communication via SNS, based on key attributes of this media channel.
Design/methodology/approach
Based on the expectancy value theory (EVT), a conceptual framework is proposed to model the effect of eWOM channel attributes on eWOM engagement process. Consumer eWOM engagement is conceptualized as a second-order construct. A structural equation modeling procedure was employed to empirically test the model using data collected from two social media communication channels.
Findings
First, results suggest that engagement with eWOM can be conceptualized as a second-order construct based on user tendency to receive or share eWOM with other network members. Second, the path analysis model supports the employment of EVT and shows that two key attributes of eWOM channels, social capital and credibility, significantly affect consumer attitude toward eWOM via SNS. Attitude toward eWOM, in turn, affects eWOM engagement. Third, SNS channel type moderates the effect on attitude.
Practical implications
Marketing communication practitioners should note that the strength of social ties plays a key role in spreading eWOM on SNS effectively. This insight should be employed a part of social media marketing strategy.
Originality/value
This is first research that models the effect of social media attributes on eWOM engagement and demonstrates the moderating role of channel type. The model is highly valuable in light of the importance of the concept of engagement in internet research.
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Ploypailin Kijkasiwat, Jenny Cave, Nirosha Hewa Wellalage and Stuart Locke
This study investigates whether there is an association between business symbiosis and the performance of micro, small and medium enterprises (MSMEs).
Abstract
Purpose
This study investigates whether there is an association between business symbiosis and the performance of micro, small and medium enterprises (MSMEs).
Design/methodology/approach
The authors conducted 200 surveys, using ordered logistic regression to evaluate the results. Participants are MSME business owners in Cambridge, New Zealand.
Findings
The authors found that connections with banks and other businesses in the same and across different industries, positively associates with changes in MSME profitability. Additionally, operating a business as a franchisee under the regulations or headquarter issued rules is positively associated with change in net profit.
Originality/value
While there are limitations with cross-sectional data, the study indicates a mechanism and frameworks for policy analysis when deciding on allocation of funds to particular networks.
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Gerhard Hammerschmid and Renate E. Meyer
Sets out to present current dynamics of public management reform in Austria, a country that is characterized by institutional governance features (federal structure, legalistic…
Abstract
Purpose
Sets out to present current dynamics of public management reform in Austria, a country that is characterized by institutional governance features (federal structure, legalistic Rechtsstaat tradition) often described as an obstacle to management‐oriented reforms. The paper's focus lies in the reception of management ideas and concepts by public sector executives within this special national context and in differences between federal and state administration.
Design/methodology/approach
Presents results of a recent questionnaire‐based executive survey (sample size: 385). Apart from non‐parametric correlation analyses, investigates level differences (federal vs state) by using an independent samples Mann‐Whitney U rank sum test.
Findings
Highlights the importance of the national institutional background for understanding public management changes. Finds considerable support for reform initiatives despite some scepticism and resistance towards management knowledge and instruments. Results confirm that executives in a legalistic Rechtsstaat system are not per se opposed to management‐driven reforms. Regarding the reception of public management reforms, at various government levels, differences between federal and state level are less pronounced than expected.
Originality/value
Addresses the lack of empirical research regarding the reception of management ideas in legalistic Rechtsstaat systems by presenting data from a country which has hardly been covered by international public management literature so far. This study also compares the reception at federal and state administration to look for level variations of management reform dynamics.
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