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No matter how dominant a worldview is, there are always other ways of interpreting the world. (Littlebear, 2000, p. 79)

No matter how dominant a worldview is, there are always other ways of interpreting the world. (Littlebear, 2000, p. 79)

These words resonated with me when I first started my career in higher education in Canada 15 years after being a school teacher for much of my young adult life in México. Back then, in Mexico, I took for granted the way in which I lived my values. While there were instances and contexts where those values were challenged, it was not until I moved to Canada that I started redefining and reshaping my worldview, negotiating what was negotiable within me, and fighting to maintain my position in what was not negotiable. I am still learning to navigate the world of postsecondary education where I have learned that, as Siksika Elder Leroy Littlebear (2000) observes, “No one has a pure worldview that is 100 percent Indigenous or Eurocentric; rather, everyone has an integrated mind, a fluxing and ambidextrous consciousness” (p. 85). How then, do I show all of who I am when my position toward Indigenous history, culture, language, and values is informed by my own upbringing and experience and consequently might be perceived as “biased”?

This auto-ethnographic chapter addresses this question by presenting a case study where I reflect on Littlebear's (2000) observations on the fluidity of worldviews and the development of an “ambidextrous consciousness,” and how those principles have allowed me the space to be my authentic self despite the different ontological and axiological orientations I have encountered my work in higher education.

This research aims to investigate the relationship between employer branding and its antecedent organisational culture within the context of the private banking sector. The study also investigates the relationship between employer branding and employee brand equity as a consequential construct. Additionally, the mediating role of trust and the moderating role of gender in the relationship between employer branding and employee brand equity has been examined.

The present study’s findings result from data analysis collected from a sample of 454 employees working in private banks in India. The data analysis was conducted utilising the structural equation modelling technique with the assistance of analysis of moment structures (AMOS) software.

The study’s findings indicate that supportive and bureaucratic (formal) culture in private banks exhibit a significant relationship with employer branding. However, the relationship between innovative culture and employer branding was found to be insignificant. The research also reveals a significant positive association between employer branding and employee brand equity variables: brand consistent behaviour, brand endorsement and brand allegiance. Further, the study highlights the mediating role of employee trust in management in the relationship between employer branding and employee brand equity. Examining demographic variables suggests that gender moderates the relationship between employer branding and employee brand equity.

The originality of this study lies in its exploration of the critical role of organisational culture variables in shaping employer branding within the context of private banks. The findings highlight that cultivating supportive and bureaucratic cultures can effectively enhance the employer branding of private banks. The study emphasises the outcomes of employer branding initiatives, signifying that they contribute to developing brand equity among employees. This leads to long-term employee commitment and advocacy towards the organisation, as employees become brand advocates for the bank with which they are affiliated. The study contributes to a better understanding of the relationship between organisational culture, employer branding and employee brand equity, providing valuable implications for the private banking sector aiming to reinforce their employer brand and increase employee engagement.

This paper responds to several calls for a cross-national comparative study of immigrant entrepreneurship throughout the longstanding discourse of this phenomenon. This study aims to comparatively analyze the nature of immigrant enclave entrepreneurship among one immigrant community across three different jurisdictional contexts (UK, Denmark and Norway) based on comparative ethnographic methods of inquiry.

The data was collected in person from April 2022 to June 2023 by the researchers to identify the similarities and differences of migrant entrepreneurial activities in three immigrant enclaves (Manchester, Oslo and Copenhagen). Comparative ethnographic narrative analysis methods and template analysis approaches were combined to analyze interviews, observations and secondary published data.

This study examines spatiality, sectoral occupation and market orientation for comparative analysis. Through detailed analysis, it uncovers the spatiality and nuances in market demands and sectoral similarities across diverse regulatory environments. Notably, it identifies traditional migrant sectoral occupations shared across regions and its relevance to immigrant enclaves.

This scholarly contribution explores immigrant entrepreneurship in various national contexts, emphasising their engagement in neglected and low-value sectors within immigrant enclaves. The study addresses the influence of the host economy’s conditions on immigrant entrepreneurs, impacting their strategic orientation and the extent of their “embeddedness”. It responds to the theoretical gap in immigrant entrepreneurship literature by conducting a cross-national investigation across countries, extending the comparative dimension to Norway and Denmark. The research employs a unique design focusing on a specific immigrant group and emphasizes spatial contexts, sectoral proliferation and market orientation within immigrant enclaves, offering insights into the mixed embeddedness perspective and the broader environmental forces shaping migrant entrepreneurial activities in the UK and Scandinavia.