Search results

1 – 10 of 60
Book part
Publication date: 29 December 2016

Marcelo Royo-Vela and Farina Meyer

To explore and measure wearout or the acceptance threshold, beyond which, messages in the form of mobile text advertising generate irritation. To assess the set of factors that…

Abstract

Purpose

To explore and measure wearout or the acceptance threshold, beyond which, messages in the form of mobile text advertising generate irritation. To assess the set of factors that positively or negatively, according to literature, influences the attitude towards advertising in short message service (SMS) format and on this basis to propose future research along this line. There is also a focus on irritation antecedents.

Methodology/approach

Two surveys are used to prevent unbiased answers. The first one is driven to study the wearout effect in the SMS context. An offline survey is carried out using a structured questionnaire. A sample size of 188 using convenience sampling is collected. The second research is driven to study irritation and attitude towards SMS advertising. Data are collected through an online questionnaire which is published through social media platforms, an e-mail mailing list and a quick response (QR) code. An international sample size of 253 applying a convenience and snow ball sampling procedure is collected.

Findings

The wearout threshold and irritation antecedents in the mobile advertising context are identified as well as positive and negative factors which influence attitude towards SMS advertising. The replies do not match exactly with the significant factors found in previous research.

Research limitations/implications

There are some, among them, sample size and sampling procedure; only one sector was analysed and, although reliability is acceptable, the number of items in each measurement scale was reduced to only two.

Practical implications

Wearout and the characteristics of an SMS message capable to generate positive attitude are described.

Social implications

Guidelines to improve public attitudes towards SMS advertising and prevention from wearout are given.

Originality/value

Wearout in the mobile advertising context is explored and some insights regarding irritation antecedents and the role played by frequency and other positive factors in the causal model proposed by the academy are assessed.

Book part
Publication date: 29 December 2016

María Arrazola, José de Hevia and Pedro Reinares

This chapter will look at the development, types and effectiveness of new forms of advertising in television (NFAs) and report on the current state of research in the field.

Abstract

Purpose

This chapter will look at the development, types and effectiveness of new forms of advertising in television (NFAs) and report on the current state of research in the field.

Methodology/approach

The most relevant contributions from the literature describing the practice and assessing the effectiveness of NFAs are presented and reviewed.

Findings

NFAs have emerged in response to the decreased effectiveness of conventional television advertising (spots) due to audience fragmentation, zapping, saturation and increased competition. Currently, NFAs are widely used around the world. Although the available empirical evidence indicates that NFAs are more effective than traditional spots in terms of recall, this chapter points to a need for better scientific understanding of key aspects of these new formats. Given the important role that NFAs play in how today’s television advertising market is managed, further research is needed on their effectiveness.

Originality/value

The literature on the practice and analysis of the effectiveness of NFAs is unfocused and varied, making it difficult to adequately determine whether the growing use of these formats can be justified on the grounds of proven arguments regarding the qualities that set them apart from traditional spots. In this regard, the summary provided in this chapter of both the state of knowledge about different types of new advertising formats on TV and their effectiveness is an important reflection of the state of the art in research on these formats.

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

Keywords

Book part
Publication date: 29 December 2016

Sara Rosengren

The purpose of the chapter is to understand advertising attention in new formats. More specifically, it argues that new advertising formats might force advertising practitioners…

Abstract

Purpose

The purpose of the chapter is to understand advertising attention in new formats. More specifically, it argues that new advertising formats might force advertising practitioners and researchers to reframe the challenges of gaining attention as one of understanding advertising approach rather than advertising avoidance.

Methodology/approach

The chapter is conceptual and builds on a review of literature on advertising attention, advertising avoidance, and advertising approach.

Research/practical implications

The chapter concludes with a review of future research directions. More specifically, it points out implications of shifting perspective from advertising avoidance to advertising approach for advertising practitioners and researcher alike.

Originality/value

The chapter offers a novel perspective on advertising attention in new advertising formats. In doing so, it hopes to stimulate more research on consumers’ willingness to approach (rather than avoid) advertising.

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

Keywords

Book part
Publication date: 12 November 2015

Jeffrey Burke and Mario Torres

This chapter examines the relationship between community educational attainment and Fourth Amendment legal principles being implemented in public schools. Using education…

Abstract

This chapter examines the relationship between community educational attainment and Fourth Amendment legal principles being implemented in public schools. Using education attainment data obtained from the U.S. Census, this study examined the influence of educational attainment on how searches of students were conducted and the relative legal and judicial outcomes. The results of this study offer insight on issues related to forms of discipline in public schools and contribute to knowledge bases in the fields of economics, law, social theory, and educational leadership and administration.

Prior studies regarding the Fourth Amendment in schools focused largely on administrative decisions, judgments, and practices, but the aspect of educational attainment has been minimally investigated. Findings suggest community educational attainment has little to no predictive influence on aspects related to student searches examined in the study, which include the intrusiveness level of the search and the number of searches occurring during a single search event. Implications for future research and leadership are discussed.

Details

Legal Frontiers in Education: Complex Law Issues for Leaders, Policymakers and Policy Implementers
Type: Book
ISBN: 978-1-78560-577-2

Book part
Publication date: 4 August 2015

Michael Abebe and David

Despite the extensive research on the determinants and consequences of firm growth, research focusing on how the actual process unfolds is still evolving. An important part of…

Abstract

Despite the extensive research on the determinants and consequences of firm growth, research focusing on how the actual process unfolds is still evolving. An important part of firm growth process research is entrepreneurial cognition. The purpose of this chapter is to explore the relationship between entrepreneurial cognition and firm growth intentions. Specifically, we propose a theoretical model of entrepreneurial cognitive interpretation and categorization of market information as it relates to firm growth intentions. Drawing from the strategic cognition literature in general and strategic issue interpretation literature in particular, we propose that entrepreneurs’ interpretation of market information as opportunity or threat, gain or loss, and controllable or uncontrollable influences their firm growth intentions. Furthermore, our theoretical model discusses the condition under which favorable interpretation of market information leads to higher growth intentions by incorporating insights from the Entrepreneurial Orientation (EO) construct. This chapter extends our understanding of firm growth processes by highlighting the important role cognitive interpretation and categorization play in facilitating or hindering entrepreneurial firm growth.

Details

Entrepreneurial Growth: Individual, Firm, and Region
Type: Book
ISBN: 978-1-78560-047-0

Keywords

Book part
Publication date: 25 January 2022

Cesare Amatulli, Andrea Sestino, Alessandro M. Peluso and Gianluigi Guido

New technologies represent an important challenge for all sectors across the world, becoming a relevant opportunity for the luxury hospitality industry as well. This study…

Abstract

New technologies represent an important challenge for all sectors across the world, becoming a relevant opportunity for the luxury hospitality industry as well. This study empirically investigates the effects of openness to change and status consumption orientation in influencing luxury hotel guests' perceived usefulness of voice assistants when integrated with their staying. Specifically, we shed light on the potential interplay between these two constructs in shaping guests' perceived usefulness of these devices. Finding suggests that openness to changes and status consumption represents two potentially alternative aspects that managers could leverage to encourage hotel guests' perceived usefulness and vocal assistant devices. This implies that openness to change on the part of luxury hotel guests may be a necessary but not sufficient condition for these devices to be accepted. Rather, luxury hotel managers should also consider the status consumption orientation of their guests.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

Keywords

Book part
Publication date: 9 July 2004

Dawn T Robinson, Christabel L Rogalin and Lynn Smith-Lovin

After a vigorous debate in the late 1970s, the sociology of emotion put aside most discussion of whether or not the physiological arousal associated with emotion labels is…

Abstract

After a vigorous debate in the late 1970s, the sociology of emotion put aside most discussion of whether or not the physiological arousal associated with emotion labels is differentiated. Since this early period, scholars have made great progress on two fronts. First, theories about the interrelationship of identity, action and emotion have specified a family of new concepts related to emotion. Second, a large corpus of research on the physiological correlates of emotional experience emerged. In this chapter, we review the well-developed control theories of identity and emotion, and focus on the key concepts that might relate to different physiological states. We then review the general classes of physiological measures, discussing their reliability, intrusiveness and other features that might determine their usefulness for tracking responses to social interaction. We then offer a highly provisional mapping of physiological measures onto the concepts that they might potentially measure, given past research about how these physiological processes relate to environmental stimuli. While any linkage between concepts and measures must be speculative at this point, we hope that this review will serve as a stimulus to theoretically guided research that begins to assess the validity of these new measures for sociological use.

Details

Theory and Research on Human Emotions
Type: Book
ISBN: 978-0-76231-108-8

Book part
Publication date: 10 October 2014

Tom Daems

This chapter reconstructs and critically examines the recent history of strip searches in Belgium. About 10 years ago the Belgian parliament adopted its first law on prisoners’…

Abstract

Purpose

This chapter reconstructs and critically examines the recent history of strip searches in Belgium. About 10 years ago the Belgian parliament adopted its first law on prisoners’ rights. A major part of the Prison Act of 12 January 2005 deals with disciplinary and control measures. Article 108, in particular, has provoked quite some controversy. It introduced a clear distinction between the (more superficial) search of an inmates’ clothes on the one hand, and the (substantially more intrusive) measure of strip searching on the other hand. The main difference between these two measures is that the latter involves forcing prisoners to strip naked. Because of their intrinsic intrusiveness, such strip searches were meant to be exceptional measures: they should only take place following an individual assessment and decision by the prison governor. In practice, however, the prison administration tended to interpret Article 108 somewhat differently and the line between searching an inmate’s clothes on the one hand and strip searching on the other became blurred.

Design/methodology/approach

I first discuss the problem of order in prisons and explore how strip searches have been regulated in Europe. I then reconstruct the recent history of the regulation of strip searches in Belgium. In order to make sense of this history, I mobilize some of the ideas of Stanley Cohen’s sociology of denial, in particular, his distinction between literal, implicatory and interpretive denial, and apply these to the history of strip searches in Belgium.

Findings

A consistent finding from this chapter is that the Belgian prison administration has – through creative manoeuvres of interpretive denial – been able to circumvent the new barriers that were erected by the Prison Act of 12 January 2005 and, in doing so, it has been able to continue stripping detainees naked without an individualized decision from the prison governor. The approach that I develop throughout this chapter helps us better appreciate the limits of legal reform and top-down (European) regulation of strip searches.

Originality/value

The chapter demonstrates that Stanley Cohen’s work on denial is not only useful for scholars who do research on gross human rights violations but also for interpreting more down-to-earth aspects of criminal justice systems across the globe.

Details

Punishment and Incarceration: A Global Perspective
Type: Book
ISBN: 978-1-78350-907-2

Keywords

Book part
Publication date: 8 August 2008

Frederick Erickson

In the earliest decades of anthropological fieldwork in the late nineteenth century, fieldwork relationships with informants appear to have been anything but overly close. The…

Abstract

In the earliest decades of anthropological fieldwork in the late nineteenth century, fieldwork relationships with informants appear to have been anything but overly close. The stereotype of the anthropologist in the American Southwest is that of a white man who sat on the steps of the trading post and paid Indians to tell him words in their language. Attempts were made to elicit information on kinship systems through direct and imperious questioning: “What do you call your mother's brother?” The analogous British and German stereotypes were of those who sat on the verandah of the local colonial officer's house, conducting themselves similarly with “the natives.”

Details

Access, a Zone of Comprehension, and Intrusion
Type: Book
ISBN: 978-1-84663-891-6

Book part
Publication date: 24 July 2023

Timo Fiorito, Richard Hoff and Michel Ehrenhard

An emerging stream of research has identified critical events as spikes in societal interest that increase public attention to firm behavior and can function as exogenous triggers…

Abstract

An emerging stream of research has identified critical events as spikes in societal interest that increase public attention to firm behavior and can function as exogenous triggers for change. With respect to misconduct, firms vary considerably in how they respond to critical events, and for a visible change in their undesirable behavior to transpire, there needs to be ongoing accumulation of work by social-control agents. While social-control agents are often boundedly rational in their decision-making, most studies have overlooked the ability of critical events to restrict or redirect collective attention among such agents. Drawing on the case of a regulatory agency’s enforcement actions against violations of anti-money laundering regulations by three European banks, we investigate the influence of critical events on social-control agents’ enforcement behavior. This study achieves two goals: first, we identify three types of fieldwide critical events that influence social-control agents’ behavior, and second, we demonstrate that these events may shape the regulatory environment in which firms operate, thus allowing for different organizational responses to enforcement actions. Our findings contribute to the literature on critical events and organizational misconduct.

Details

Organizational Wrongdoing as the “Foundational” Grand Challenge: Definitions and Antecedents
Type: Book
ISBN: 978-1-83753-279-7

Keywords

1 – 10 of 60