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Bizkaia, an area of just over one million inhabitants, is the setting, through the xertatu project, of an experience for fostering corporate social responsibility (CSR). This document seeks to analyze the xertatu project as a local response to a new form of governance, identifying the lessons learned in its development.

This paper focuses its analysis on a clear understanding of the need to combine not only the activities of the various organizations operating in this field in Bizkaia, but also the intentions of the agents involved, in order to shed light on the shared responsibility business has with society at large in this region.

The aggregation of agents, interests and capabilities, together with a methodology of research – collective action, is suitable for fostering social responsibility in companies.

The analysis of CSR as a new understanding of the role of business in collaborative governance, that is, as an active agent of an enabling governing style that furthermore assumes its joint responsibility with all the other agents for social cohesion and development, usually tends to lack a local and regional perspective and, therefore, the schemes that favor its implementation, whereby it could become a testing ground and benchmark for other regions.

This article develops a review of the university social responsibility literature to identify the most influential countries, authors, journals, and institutions, their structure, and research lines.

The review was carried out from a bibliometric and network analysis of documents published in the Web of Science database.

In total, 192 documents were found that were scientifically mapped in this field. From the network analysis, four research perspectives were identified: strategic impact management policy, user and its stakeholders, service-learning and its contribution to user, and theories, approaches, and strategies of University Social Responsibility (USR). Finally, the agenda for future research are presented.

The present work carries out a bibliometric and network analysis that seeks to contribute to the literature on USR, identifying its current perspectives and future lines of research.