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Article
Publication date: 4 April 2019

Lorna Stevens, Pauline Maclaran and Stephen Brown

This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how…

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Abstract

Purpose

This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.

Design/methodology/approach

The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister.

Findings

The authors offer a conceptualization of consumers’ embodied experience, which they term The Immersive Somascape Experience. This identifies four key touch points that evoke the Hollister store experience – each of which reveals how the body is affected by particular relational and material specificities. These are sensory activation, brand materialities, corporeal relationality and (dis)orientation. These may lead to consumer emplacement.

Research limitations/implications

The authors propose that taking an “intelligible embodiment” approach to consumer experiences in retail contexts provides a deeper, more holistic understanding of the embodied processes involved. They also suggest that more anthropological, body-grounded studies are needed for the unique insights they provide. Finally, they note that there is growing consumer demand for experiences, which, they argue, points to the need for more research from an embodied experience perspective in our field.

Practical implications

The study reveals the perils and pitfalls of adopting a sensory marketing perspective. It also offers insights into how the body leads in retail brandscapes, addressing a lack in such approaches in the current retailing literature and suggesting that embodied, experiential aspects of branding are increasingly pertinent in retailing in light of the continued growth of on-line shopping.

Originality/value

Overall, the study shows how an embodied approach challenges the dominance of mind and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments.

Details

European Journal of Marketing, vol. 53 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 March 2002

Pauline Maclaran and Miriam Catterall

This paper discusses the ways that software programs can support qualitative market research practitioners in data analysis and interpretation. First it looks at what…

4494

Abstract

This paper discusses the ways that software programs can support qualitative market research practitioners in data analysis and interpretation. First it looks at what these programs entail and shows how certain misconceptions have arisen around their use. Then it describes how one particular program, NUD*IST, can be used in the analysis and interpretation process and relates this to its use by market research practitioners.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 2 August 2013

D.G. Brian Jones

The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research.

Abstract

Purpose

The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research.

Design/methodology/approach

Archival source material included the Pauline Arnold Collection at the University of Minnesota and the Lucy Sallick Papers including correspondence, unpublished documents, and the transcript of a 1995 oral history interview with Matilda White Riley, who was Pauline Arnold's stepdaughter. Primary historical source material includes the scholarship, both published and unpublished, of the subject. An important primary, published source for this study is the periodical, Market Research, to which Arnold contributed under the auspices of the Market Research Corporation of America from 1934 through to 1938.

Findings

Pauline Arnold's contributions to the field of market research are documented.

Originality/value

Pauline Arnold has been cited as having made important but neglected contributions to market research, including her advocating an understanding of customers' motives, needs, and wants. However, there is no published account of Arnold's life and work.

Details

Journal of Historical Research in Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 August 1998

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509710193145. When citing…

22931

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509710193145. When citing the article, please cite: Pauline Maclaran, Lorna Stevens, Miriam Catterall, (1997), “The ‘glasshouse effect’: women in marketing management”, Marketing Intelligence & Planning, Vol. 15 Iss: 7, pp. 309 - 317.

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 4 no. 5
Type: Research Article
ISSN: 1355-2538

Article
Publication date: 2 August 2013

Mark Tadajewski and Pauline Maclaran

This editorial aims to review the contents of the special issue, situating it within appropriate historical context.

465

Abstract

Purpose

This editorial aims to review the contents of the special issue, situating it within appropriate historical context.

Design/methodology/approach

A close reading of the contents of the special issue is provided.

Findings

This special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing, advertising and consumer research.

Originality/value

This introduction adds further historical detail about the structures and biases that have limited the opportunities available to female contributors to marketing theory, thought and practice.

Details

Journal of Historical Research in Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 1 August 1998

Lorna Stevens, Miriam Catterall and Pauline Maclaran

1880

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 4 no. 5
Type: Research Article
ISSN: 1355-2538

Article
Publication date: 20 April 2015

Malene Gram, Margaret Hogg, Bodil Stilling Blichfeldt and Pauline MacLaran

The purpose of this paper is to address the meaning of food consumption practices in maintaining intergenerational relationships between young university students and…

Abstract

Purpose

The purpose of this paper is to address the meaning of food consumption practices in maintaining intergenerational relationships between young university students and their parents.

Design/methodology/approach

Student food consumption has been mainly studied through quantitative methods, treating students as a homogenous group, more or less living in a vacuum, and often with the focus on nutrition. This paper gives voice to young adults to unpack the significance of cooking and food consumption in relation to maintaining or changing family ties. The study is based on 12 qualitative interviews, five focus groups and a workshop, with Danish and international students in Denmark. Theoretically, the study draws on family, consumption and transition research.

Findings

The authors identify four realms of intergenerational relationships in the context of food. The relationships range from a wish either to maintain the status quo in the relationship, or to change and rethink the relationship, and importantly, the act of maintaining or changing the family relationships may be initiated either by the grown-up child or by the parent. The study concludes that the act of moving away from home is a period of intense (re)construction of food consumption habits and skills, which draw several threads back to the family home, and relationships undergo change in various ways.

Research limitations/implications

The limitations of this study are that it has been carried out only in a Danish context.

Originality/value

The contributions of the study are capturing the children’s view of this transition, and providing insights into how apparently mundane consumption can be full of symbolic meaning. The paper will be of interest for researchers and practitioners seeking to understand intergenerational relations and consumption.

Details

Young Consumers, vol. 16 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 2 August 2013

Mark Tadajewski

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have…

Abstract

Purpose

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out careers in academia and practice that have to be admired. The purpose of this paper is to explore the work of two pioneer contributors to marketing.

Design/methodology/approach

This paper engages in a close reading of the work of two female contributors. Their writing is placed in historical context which helps reveal the obstacles they had to overcome to succeed.

Findings

Female teachers, lecturers and practitioners had an important role to play in theorising consumer practice and helping people to successfully negotiate a complex marketplace replete with new challenges, difficulties and sometimes mendacious marketers seeking to profit from the limited knowledge consumers possessed.

Originality/value

This paper explores the writings of a practitioner and scholar respectively whose work has merited only limited attention previously. More than this, it links the arguments that are made to the papers that appear in the rest of the special issue.

Details

Journal of Historical Research in Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 1 September 2003

Pauline Maclaran, Miriam Catterall and Lorna Stevens

358

Abstract

Details

Qualitative Market Research: An International Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1352-2752

Article
Publication date: 2 August 2013

Judy Foster Davis

The purpose of this paper is to present a biographical review of the career of the late Caroline Robinson Jones (1942‐2001) in order to understand her challenges and…

Abstract

Purpose

The purpose of this paper is to present a biographical review of the career of the late Caroline Robinson Jones (1942‐2001) in order to understand her challenges and contributions to the advertising profession. Prior to her death, she was considered the foremost African‐American woman in the advertising business. She was the first black woman to serve as a vice president of a major mainstream advertising agency and also established a respected agency bearing her own name. This paper focuses on Jones' contributions to marketing practice and her experiences as a woman of color in the advertising industry.

Design/methodology/approach

This paper uses a traditional historical narrative approach largely based on archival materials housed in the Caroline Jones Collection at the Archives Center of the National Museum of American History at the Smithsonian Institution. Relevant secondary literature was also employed to provide appropriate context.

Findings

While the advertising industry has historically been noted for its lack of diversity among its professional ranks, Jones made significant contributions to the industry. Yet, despite her trailblazing accomplishments, findings suggest her efforts were constrained by structural oppression in the industry concerning gender and race.

Originality/value

Scholarly literature reflecting the contributions and experiences of women of color in the advertising business is nearly non‐existent. This paper provides an analysis using sources which are valuable in understanding career opportunities and challenges for women of color in advertising professions.

1 – 10 of 52