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The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach.

The research was conducted using a qualitative approach, which was based on the analysis of the contents obtained from two roundtable discussions with experts and cultural tourists and users. A thematic analysis using NVivo was done to the data obtained.

From a futuristic Industry 5.0 approach, AI is considered to be more than a tool – it as an integral part of the entire experience. AI aids in connecting cultural institutions with users and is beneficial since it allows the institutions to get to know the users better and provide a more integrated and immersive experience. Furthermore, AI is critical in establishing a community and nurturing it daily.

The most important contribution of this research is the theoretical model focused on the user experience and AI application in services experiences of museums and cultural institutions from an Industry 5.0 approach. This model includes the visitors’ and managers’ points of view through the following dimensions: the pre-experience, experience and post-experience. This model is focused on human–AI coworking (HAIC) in museums and cultural institutions.

The Reflective Middleware for Acoustic Management (ReM-AM), based on the Middleware for Cloud Learning Environments (AmICL), aims to improve the interaction between users and agents in a Smart Environment (SE) using acoustic services, in order to consider the unpredictable situations due to the sounds and vibrations. The middleware allows observing, analyzing, modifying and interacting in every state of a SE from the acoustics. This work details an extension of the ReM-AM using the ontology-driven architecture (ODA) paradigm for acoustic management.

This work details an extension of the ReM-AM using the ontology-driven architecture (ODA) paradigm for acoustic management. In this paper are defined the different domains of knowledge required for the management of the sounds in SEs, which are modeled using ontologies.

This work proposes an acoustics and sound ontology, a service-oriented architecture (SOA) ontology, and a data analytics and autonomic computing ontology, which work together. Finally, the paper presents three case studies in the context of smart workplace (SWP), ambient-assisted living (AAL) and Smart Cities (SC).

Future works will be based on the development of algorithms for classification and analysis of sound events, to help with emotion recognition not only from speech but also from random and separate sound events. Also, other works will be about the definition of the implementation requirements, and the definition of the real context modeling requirements to develop a real prototype.

In the case studies is possible to observe the flexibility that the ReM-AM middleware based on the ODA paradigm has by being aware of different contexts and acquire information of each, using this information to adapt itself to the environment and improve it using the autonomic cycles. To achieve this, the middleware integrates the classes and relations in its ontologies naturally in the autonomic cycles.

The main contribution of this work is the description of the ontologies required for future works about acoustic management in SE, considering that what has been studied by other works is the utilization of ontologies for sound event recognition but not have been expanded like knowledge source in an SE middleware. Specifically, this paper presents the theoretical framework of this work composed of the AmICL middleware, ReM-AM middleware and the ODA paradigm.