Search results

The main aim of this article is to broaden the notion of strategic intent in public relations. It also develops an understanding of the social value of what can be defined as the first modern health communication campaign in Europe based on strategic intents and the development of modernity.

The study is based on both historical research and empirical material from the Norwegian tuberculosis campaign from 1889 up to 1913, when Norwegian women achieved suffrage. The campaign is analysed in the framework of modernity and social theory. The literature on lobbying and social movements is also used to develop a theoretical framework for the notion of strategic intent.

The study shows that strategic intent can be divided into two layers: (1) the implicit strategic intent is the real purpose behind the communication efforts, whereas (2) the explicit intent is found directly in the communication efforts. The explicit intent may be presented as a solution for the good of society at the right political moment, giving an organisation the possibility to mobilise for long-term social changes, in which could be the implicit intent.

The distinction between explicit and implicit strategic intent broadens our understanding on how to make long-term social changes as well as how social and political changes occur in modern societies. The article also gives a historical account of what is here defined as the first modern health communication campaign in Europe and its social value.

The purpose of this study is to introduce the top-level design ideas and the overall architecture of earthquake early-warning system for high speed railways in China, which is based on P-wave earthquake early-warning and multiple ways of rapid treatment.

The paper describes the key technologies that are involved in the development of the system, such as P-wave identification and earthquake early-warning, multi-source seismic information fusion and earthquake emergency treatment technologies. The paper also presents the test results of the system, which show that it has complete functions and its major performance indicators meet the design requirements.

The study demonstrates that the high speed railways earthquake early-warning system serves as an important technical tool for high speed railways to cope with the threat of earthquake to the operation safety. The key technical indicators of the system have excellent performance: The first report time of the P-wave is less than three seconds. From the first arrival of P-wave to the beginning of train braking, the total delay of onboard emergency treatment is 3.63 seconds under 95% probability. The average total delay for power failures triggered by substations is 3.3 seconds.

The paper provides a valuable reference for the research and development of earthquake early-warning system for high speed railways in other countries and regions. It also contributes to the earthquake prevention and disaster reduction efforts.

The purpose of this study is to design a closed hydrostatic guideway has the ability to resist large-side load, pitch moments and yaw moments, has good stiffness and damping characteristics, and provides certain beneficial guidance for the design of large-span closed hydrostatic guideway on the basis of providing a large vertical load bearing capacity.

The Reynolds’ equation and flow continuity equation are solved simultaneously by the finite difference method, and the perturbation method and the finite disturbance method is used for calculating the dynamic characteristics. The static and dynamic characteristics, including recess pressure, flow of lubricating oil, carrying capacity, pitch moment, yaw moment, dynamic stiffness and damping, are comprehensively analyzed.

The designed closed hydrostatic guideway has the ability to resist large lateral load, pitch moment and yaw moment and has good stiffness and damping characteristics, on the basis of being able to provide large vertical carrying capacity, which can meet the application requirements of heavy two-plate injection molding machine (TPIMM).

This paper researches static and dynamic characteristics of a large-span six-slider closed hydrostatic guideway used in heavy TPIMM, emphatically considering pitch moment and yaw moment. Some useful guidance is given for the design of large-span closed hydrostatic guideway.

This study investigates the flow and heat transfer in a magnetohydrodynamic (MHD) ternary hybrid nanofluid (HNF), considering the effects of viscous dissipation and radiation.

The transport equations are transformed into nondimensional partial differential equations. The local nonsimilarity (LNS) technique is implemented to truncate nonsimilar dimensionless system. The LNS truncated equation can be treated as ordinary differential equations. The numerical results of the equation are accomplished through the implementation of the bvp4c solver, which leverages the fourth-order three-stage Lobatto IIIa formula as a finite difference scheme.

The findings of a comparative investigation carried out under diverse physical limitations demonstrate that ternary HNFs exhibit remarkably elevated thermal efficiency in contrast to conventional nanofluids.

The LNS approach (Mahesh et al., 2023; Khan et al., 20223; Farooq et al., 2023) that we have proposed is not currently being used to clarify the dynamical issue of HNF via porous media. The LNS method, in conjunction with the bvp4c up to its second truncation level, yields numerical solutions to nonlinear-coupled PDEs. Relevant results of the topic at hand, obtained by adjusting the appropriate parameters, are explained and shown visually via tables and diagrams.

Using the next-day and next-week returns of stocks in the Korean market, we examine the association of option volume ratios – i.e. the option-to-stock (O/S) ratio, which is the total volume of put options and call options scaled by total underlying equity volume, and the put-call (P/C) ratio, which is the put volume scaled by total put and call volume – with future returns. We find that O/S ratios are positively related to future returns, but P/C ratios have no significant association with returns. We calculate individual, institutional, and foreign investors’ option ratios to determine which ratios are significantly related to future returns and find that, for all investors, higher O/S ratios predict higher future returns. The predictability of P/C depends on the investors: institutional and individual investors’ P/C ratios are not related to returns, but foreign P/C predicts negative next-day returns. For net-buying O/S ratios, institutional net-buying put-to-stock ratios consistently predict negative future returns. Institutions’ buying and selling put ratios also predict returns. In short, institutional put-to-share ratios predict future returns when we use various option ratios, but individual option ratios do not.

The purpose of this paper is to design an output-feedback algorithm based on low-power observer (LPO), robust chattering-free controller and nonlinear disturbance observer (DO) to achieve trajectory tracking of quadrotor in the Cartesian plane.

To achieve trajectory tracking control, firstly the decoupled rotational and translational model of quadrotor are modified by introducing backstepped state-space variables. In the second step, robust integral sliding mode control is designed based on the proportional-integral-derivative (PID) technique. In the third step, a DO is constructed. In next step, the measurable outputs, i.e. rotational and translational state variables, are used to design the LPO. Finally, in the control algorithm all state variables and its rates are replaced with its estimates obtained using the state-observer.

The finding includes output-feedback control (OFC) algorithm designed by using a LPO. A modified backstepping model for rotational and rotational systems is developed prior to the design of integral sliding mode control based on PID technique. Unlike traditional high-gain observers (HGO), this paper used the LPO for state estimation of quadrotor systems to solve the problem of peaking phenomenon in HGO. Furthermore, a nonlinear DO is designed such that it attenuates disturbance with unknown magnitude and frequency. Moreover, a chattering reduction criterion has been introduced to solve the inherited chattering issue of controllers based on sliding mode technique.

This paper presents input and output data-driven model-free control algorithm. That is, only input and output of the quadrotor model are required to achieve the trajectory tracking control. Therefore, for practical implementation, the number of on-board sensor is reduced.

Although extensive research has been done for designing OFC algorithms for quadrotor, LPO has never been implemented for the rotational and translational state estimations of quadrotor. Furthermore, the mathematical model of rotational and translational systems is modified by using backstepped variables followed by the controller designed using PID and integral sliding mode control technique. Moreover, a DO is developed for attenuation of disturbance with unknown bound, magnitude and frequency.

The rapid development of the Internet has led to an increasingly significant role for E-commerce business. This study examines how the green supply chain (GSC) operates on the E-commerce online channel (resell mode and agency mode) and the traditional offline channel with information sharing under demand uncertainty.

This study builds a multistage game model that considers the manufacturer selling green products through different channels. On the traditional offline channel, the competing retailers decide whether to share demand signals. Regarding the resale mode of E-commerce online channel, just E-tailer 1 determines whether to share information and decides the retail price. In the agency mode, the manufacturer decides the retail price directly, and E-tailer 2 sets the platform rate.

This study reveals that information accuracy is conducive to information value and profits on both channels. Interestingly, the platform fee rate in agency mode will inhibit the effect of a positive demand signal. Information sharing will cause double marginal effects, and price competition behavior will mitigate such effects. Additionally, when the platform fee rate is low, the manufacturer will select the E-commerce online channel for operation, but the retailers' profit is the highest in the traditional channel.

This research explores the interplay between different channel structures and information sharing in a GSC, considering price competition and demand uncertainty. Besides, we also considered what behaviors and factors will amplify or transfer the effect of double marginalization.

In eddy current nondestructive testing, ferrite-cored probes are usually used to detect and locate defects such as cracks and corrosion in conductive materials. However, the generic analytical model for evaluating corrosion in layered conductor using ferrite-cored probe has not yet been developed. The purpose of this paper is to propose and verify the analytical model of an E-cored probe for evaluating corrosion in layered conductive materials.

A cylindrical coordinate system is adopted and the solution domain is truncated in the radial direction. The magnetic vector potential of each region excited by a filamentary coil is derived first, and then the expansion coefficients of the solution are obtained by matching the boundary and interface conditions between the regions and the subregions. Finally the closed-form expression of the impedance of the multi-turn coil is derived by using the truncated region eigenfunction expansion (TREE) method, and the impedance calculation is carried out in Mathematica. In the frequency range of 100 Hz to 10 kHz, the impedance changes of the E-cored coil and air-cored coil due to the layered conductor containing corrosion are calculated, respectively, and the influences of corrosion on the coil impedance change are investigated.

An analytical model for the detection and evaluating of corrosion in layered conductive materials using E-cored probe is proposed. The model can quickly and accurately calculate the impedance change of E-cored coil due to corrosion in layered conductor. The correctness of the analytical model is verified by finite element method and experiments.

An accurate theoretical model of E-cored probe for evaluating corrosion of multilayer conductor is presented. The analytical model can be used to detect the inhomogeneity of layered conductor, design ferrite-cored probe or directly evaluate the corrosion defects of layered conductors.

Propaganda is a prevalent technique used in social media to intentionally express opinions or actions with the aim of manipulating or deceiving users. Existing methods for propaganda detection primarily focus on capturing language features within its content. However, these methods tend to overlook the information presented within the external news environment from which propaganda news originated and spread. This news environment reflects recent mainstream media opinions and public attention and contains language characteristics of non-propaganda news. Therefore, the authors have proposed a graph-based multi-information integration network with an external news environment (abbreviated as G-MINE) for propaganda detection.

G-MINE is proposed to comprise four parts: textual information extraction module, external news environment perception module, multi-information integration module and classifier. Specifically, the external news environment perception module and multi-information integration module extract and integrate the popularity and novelty into the textual information and capture the high-order complementary information between them.

G-MINE achieves state-of-the-art performance on both the TSHP-17, Qprop and the PTC data sets, with an accuracy of 98.24%, 90.59% and 97.44%, respectively.

An external news environment perception module is proposed to capture the popularity and novelty information, and a multi-information integration module is proposed to effectively fuse them with the textual information.

The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons for white meat consumption in the UK and Turkey.

In the scope of the means-end chain theory, in-depth interviews were conducted with individuals, and the reasons for consumers’ product preferences were revealed by moving from concrete to abstract.

It has been determined that the white meat consumption of Muslims in the UK is primarily shaped by their religious approach. In Turkey, on the contrary, both consumption patterns and reasons for preference are changing. It has been found that white meat consumption is associated with values such as security needs, satisfaction with life, self-fulfillment and happiness.

This research has contributed to the marketing literature by examining consumers’ implicit consumption reasons for white meat in the context of religion and culture.

Marketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should associate their promotion strategies with feelings of security and happiness, which are associated in the minds of consumers.

This study is a new study in terms of revealing the connotations of consumers about consuming chicken and fish and showing the implicit needs that the brands can emotionally associate with.