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The main aim of the chapter is to propose a conceptual approach for the creation, exploitation and building of a competitive advantage through which it would be possible to create a unique place from tourism space. In the chapter we present theoretical basement for the issue of competitive advantage at the level of places, its types, factors and approaches for its creating, building and exploiting. In the chapter we specify one main hypothesis and one research question. They are verified through several scientific, statistical and mathematical methods. These methods are used for the evaluation of primary and secondary research results. In the final part of the chapter, a conceptual approach for identification and exploitation of competitive advantage aimed at building unique and competitive places was proposed.

Research on corporate entrepreneurship (CE) has grown rapidly over the past decade (for reviews, see Dess et al., 2003). This interest in CE stems from rising international competition, requiring companies to learn new skills and develop new competencies (Eisemhardt & Santos, 2003). These competencies enable companies to compete in new market arenas both at home and internationally, creating value for shareholders (McGrath, MacMillan & Venkataraman, 1995). With more and more companies focusing on international expansion, recent research on CE has focused on examining international issues. Though most past research is comparative in nature, some has investigated companies’ international expansion as a forum within which CE activities unfold (Zahra & Garvis, 2000).