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Book part
Publication date: 14 July 2014

Peter Groenewegen and Christine Moser

Online communities form a challenging and still-evolving field for social network research. We highlight two themes that are at the core of social network literature…

Abstract

Online communities form a challenging and still-evolving field for social network research. We highlight two themes that are at the core of social network literature: formative processes and structures, and discuss how these might be relevant in the context of online communities. Processes of tie formation might evolve differently in online communities. Second, we discuss how network structures emerge in different ways than previously studied, and should therefore be interpreted differently.

Details

Contemporary Perspectives on Organizational Social Networks
Type: Book
ISBN: 978-1-78350-751-1

Keywords

Article
Publication date: 5 April 2013

Nickolas Ollington, Jenny Gibb and Mark Harcourt

The increased popularity in using online social networks by recruiters has received much positive attention, particularly in the popular press. Using social network theory…

10978

Abstract

Purpose

The increased popularity in using online social networks by recruiters has received much positive attention, particularly in the popular press. Using social network theory this paper aims to examine how the structure and governance mechanisms of these networks can assist this process. The authors ask: how do recruiters use online social networks to effectively attract and screen prospective job applicants?

Design/methodology/approach

The semi‐structured interview approach is used to gather data from 25 recruitment specialists.

Findings

The connector role is identified as a specific attraction mechanism recruiters use to create numerous weak ties, where some are so weak they barely constitute ties at all. The authors then identify branding, transparency and data specificity as three mechanisms recruiters use to strengthen these ties when performing the attracting and screening functions.

Originality/value

This is the first paper to analyse online recruitment, using social network theory, and hence it has important implications for both academic and practitioner audiences involved in recruitment.

Details

Personnel Review, vol. 42 no. 3
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 13 March 2009

Helen Donelan, Clem Herman, Karen Kear and Gill Kirkup

The purpose of this paper is to investigate how women working in science, engineering and technology use online networking, for career and professional development purposes.

2097

Abstract

Purpose

The purpose of this paper is to investigate how women working in science, engineering and technology use online networking, for career and professional development purposes.

Design/methodology/approach

A combined qualitative and quantitative approach is taken, using interviews for the first phase of the research and online surveys for the second. The findings are discussed and presented with reference to theories on career development and in the context of recent work on women's networks and online social networking.

Findings

The paper defines a typology of online networks and identifies the motives women have for engaging with the different types. The data imply that women are successfully using online networks to find support, advice and collaboration from women working in similar environments. However, the data only identify a few examples where the use of online networks has led to a specific new job opportunity.

Research limitations/implications

The findings are limited by the samples used, as they were self‐selected. In the first phase of the research, the sample was biased in favour of those using information and communication technologies. In the second phase, women using some form of online network were purposefully targeted in order to understand the motives and benefits associated with these activities.

Originality/value

The paper provides new insights into how professional women are networking online. It extends recent work into women's networks and networking strategies and presents a timely exploration into how these are being affected by the growth of online social networking.

Details

Gender in Management: An International Journal, vol. 24 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 13 January 2012

Zeljka Hadija, Susan B. Barnes and Neil Hair

The purpose of this paper is to focus on college students, users of online social networks, as main sources of information that helps advertisers understand the ways in…

12033

Abstract

Purpose

The purpose of this paper is to focus on college students, users of online social networks, as main sources of information that helps advertisers understand the ways in which advertisements are perceived online.

Design/methodology/approach

Results were reached through qualitative research. Personal in‐depth interviews, utilizing Zaltman Metaphor Elicitation Technique (ZMET), were conducted among 20 college students. Interviews consisted of using screenshots of advertisements in online social networks to uncover respondents' reactions.

Findings

It was generally concluded that the users of online social networks do not dislike advertisements, but they simply do not notice them. Other content found in online social networks mitigates the attractiveness of the advertisements. Hence, the respondents reported that the brand recognition in online social networks was found to be much lower than the one created through other media channels.

Practical implications

Advertising in online social networks is a major unexplored advertising area. Interactivity on the internet shifts the ways in which users perceive advertising, and whether they perceive it at all. The paper discusses content that catches users' attention and its relation to advertisements.

Originality/value

Through literature review it has been revealed that no similar research exists. The findings of this research will aid advertisers in recognizing the possibility of advertising to the online social networks' population, taking into consideration different needs, and preferences of such users.

Article
Publication date: 11 December 2017

Jin Young Chung

The present study aims to clarify how online friendships between local residents and tourists are made in a hospitality exchange network, one of the not-for-profit sharing…

1538

Abstract

Purpose

The present study aims to clarify how online friendships between local residents and tourists are made in a hospitality exchange network, one of the not-for-profit sharing economy platforms. Specifically, the study empirically examines three topics: the properties of dyadic relationships in the platform; the effect of face-to-face interactions on online friendships in the platform; and the role of locals in building host-guest relationships in the hospitality exchange network.

Design/methodology/approach

Social networks data in CouchSurfing.org were collected and analyzed using a social network analysis (SNA) program. Along with the descriptive analysis of the actors in the online hospitality network, several SNA indicators, including the degree of centrality, density and centralization, were measured to explore the nature of the network and identify the gatekeepers.

Findings

Findings suggest that latent ties between tourists and hosts are likely to be manifested through face-to-face events. In particular, local people play central roles in establishing host-guest relationships.

Research limitations/implications

This study contributes to the body of knowledge on the sharing economy in hospitality by synthesizing two areas in the literature, the host-guest framework and the online hospitality networks.

Originality/value

The social psychological aspects of the sharing economy have yet to receive attention from hospitality scholars. In addition, studies have largely focused on profit-driven models in the sharing economy (e.g. Airbnb). This study fills this gap by examining the host and guest behavior empirically in one of the not-for-profit hospitality sharing economy platforms.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 29 April 2014

Sheau Fen Crystal Yap and Christina Kwai Choi Lee

The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment…

1806

Abstract

Purpose

The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and compatibility and the moderating role of consumer traits.

Design/methodology/approach

Data were collected using an online survey of 382 Facebook users in Malaysia. Structural equation modelling was used to assess the hypothesised relationships.

Findings

Findings reveal that individuals’ attitude towards social network usage is associated with three factors: social influence, compatibility and enjoyment; attitude and usage behaviour are the determinants of online community loyalty. In addition, moderating effects are found in innovativeness and social network user experience.

Research limitations/implications

Generalisation of the results to other contexts or populations should be made with caution given the study's focus on Facebook and its use of non-probability sampling. Future research can cross-validate or extend the theoretical model across different samples and/or virtual community settings.

Practical implications

This study highlights the importance of designing online brand community web sites which are not only appealing and enjoyable but also acts as an outlet for its members to build upon their experiences and showcase their innovativeness.

Originality/value

This research contributes to a better understanding of how personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation activities.

Details

Marketing Intelligence & Planning, vol. 32 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 3 October 2022

Elena-Mădălina Vătămănescu, Juan-Gabriel Cegarra-Navarro, Aurora Martínez-Martínez, Violeta-Mihaela Dincă and Dan-Cristian Dabija

The study sets out to explore the mediating role of intellectual capital (IC) dimensions (i.e. human, structural and relational) between scholars' affiliation to online

Abstract

Purpose

The study sets out to explore the mediating role of intellectual capital (IC) dimensions (i.e. human, structural and relational) between scholars' affiliation to online academic networks and institutional knowledge capitalization. Online academic networks are tackled through the lens of knowledge networks which have been of primary importance for new relevant knowledge acquisition during the COVID-19 pandemic.

Design/methodology/approach

A questionnaire-based survey of 305 academics from 35 different countries was conducted from July to December 2021, employing a partial least squares structural equation modelling technique. The database was initially filtered to ensure the adequacy of the sample, and data were analyzed using the statistics software package SmartPLS 3.0.

Findings

Evidence was brought forward that the proposed conceptual model accounted for 52.5% of the variance in institutional knowledge capitalization, the structural and relational capital availed by knowledge networks exerting strong positive influence on the dependent variable.

Research limitations/implications

The study has both research and managerial implications in that it approaches a topical phenomenon, namely the capitalization of online academic networks in the COVID-19 context, which has dramatically altered the way that research and teaching are conducted worldwide.

Originality/value

The most important contribution of the paper resides in the comprehensive research model advanced which covers individual, organizational and network multifaced layers, starting with the personal and institutional motives to join a specialized network, continuing with the opportunities provided by knowledge networks in terms of intellectual capital harnessing, and ending with its influence on higher education organizations.

Details

Journal of Intellectual Capital, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1469-1930

Keywords

Article
Publication date: 1 August 2022

Elena-Mădălina Vătămănescu, Constantin Bratianu, Dan-Cristian Dabija and Simona Popa

This paper aims to explore the relationships among several key constructs which link the individual’s motivation for knowledge acquisition to his affiliation with online

Abstract

Purpose

This paper aims to explore the relationships among several key constructs which link the individual’s motivation for knowledge acquisition to his affiliation with online knowledge networks, to further access the intellectual capital of the network as a prerequisite for organizational achievement.

Design/methodology/approach

An online survey with 227 members of higher education and research centers from 30 countries was carried out between July and September 2021. The data were analyzed by means of partial least squares structural equation modeling technique, using the statistics software package SmartPLS 3.0.

Findings

Individual motivation to acquire knowledge has a significant influence on the affiliation with online academic networks approached as online knowledge networks. Further, active engagement with the network’s intangible resources leads to a significant harnessing of the three-component intellectual capital, that is, human, structural and relational capital. Human and relational capital is proven to exert a significant effect on organizational achievements, whereas structural capital falls short of reporting a meaningful influence on the dependent variable.

Research limitations/implications

This research adds new knowledge to the capitalization of online knowledge networks and its influence on organizational achievements via intellectual capital.

Originality/value

A novel perspective is advanced in which online knowledge networks are acknowledged as a pivotal bond and nonlinear integrator between the individual level of knowledge fields and organizational knowledge leveraged into organizational achievements.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

Abstract

Details

Digital Media and the Greek Crisis
Type: Book
ISBN: 978-1-78769-328-9

Book part
Publication date: 28 June 1991

Karen Horny

Abstract

Details

Library Technical Services: Operations and Management
Type: Book
ISBN: 978-1-84950-795-0

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