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1 – 10 of 77Sevim Süzeroğlu-Melchiors, Oliver Gassmann and Maximilian Palmié
In the intellectual property (IP) and management literature, the question of how external patent attorneys impact patent filings has been understudied. The purpose of this paper…
Abstract
Purpose
In the intellectual property (IP) and management literature, the question of how external patent attorneys impact patent filings has been understudied. The purpose of this paper is to advance this area of research by examining how the use of external patent attorneys influences the patent filing strategies of firms and what impact firms’ level of experience with the exclusive use of in-house resources has on filing strategies. This study, thus, provides insights into the strategic dimension behind patent filing, a process which is affected by patent attorneys’ work and decision-making processes.
Design/methodology/approach
The econometric analysis is based on a patent database of 922,553 patents which is combined with an EPO patent database covering applications from 1990 to 2010. The authors test the hypotheses for this study using patent indicators addressing the impact of in-house firm experience vs the use of external patent attorneys on firm’s filing strategy.
Findings
This research finds empirical evidence that external patent attorneys’ work has an effect on patent scope, international scope, and patenting speed. Moreover, it can be shown that external patent attorneys have a positive impact on most filing dimensions, such as patent scope, international scope and the Patent Cooperation Treaty option, whereas the level of in-house firm experience has a negative impact on most filing dimensions. This implies that external patent attorneys seem to pursue a “maximization approach” while experienced firms seem to pursue a more differentiated approach to filing patents, for instance, drafting narrower and more focused patents.
Practical implications
The study suggests that effective filing strategies require an integrated approach between diverse IP stakeholders. More particularly, filing strategies should be communicated and aligned between all actors, including external patent attorneys in order to achieve the targeted patenting output.
Originality/value
The current study develops a patent filing typology, which accounts for patent attorneys’ decision options. In providing insights into patent attorneys’ work and their impacts on intellectual property rights management, the study is a useful complement to prior research, which has predominantly focused on applicants or examiners.
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Stephan Winterhalter, Tobias Weiblen, Christoph H. Wecht and Oliver Gassmann
Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational…
Abstract
Purpose
Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational implementation of BMI efforts in large multinational corporations is rather rare. This paper aims to investigate how BMI is managed in the complex environment of the chemical industry based on a study at BASF SE, a leading global chemical company.
Design/methodology/approach
The empirical data draw from six case studies (i.e. six BMI projects) within BASF which were observed in the 2010-2014 timeframe.
Findings
There is not one uniform BMI process archetype. Three different types can be identified, whereby the degree of technology involvement and the maturity of this technology act as determining factors for the form of the process and its organizational implementation.
Originality/value
This paper profits from its unique empirical setting, which allows identifying practices for the organizational implementation of systematic BMI processes in large corporations. The guidelines derived are highly relevant for general managers and business development departments.
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Nadin Dörner, Oliver Gassmann and Heiko Gebauer
This article discusses the common factors and hindrances of service innovation. Our purpose is to add a managerial perspective on service innovation.
Abstract
Purpose
This article discusses the common factors and hindrances of service innovation. Our purpose is to add a managerial perspective on service innovation.
Design/methodology/approach
Multiple case studies on international firms that create competitive advantage through service innovation leadership are the main tool of theory development.
Findings
This study answers following two strategic questions: What typical deficiencies exist that prevent firms from using service innovation as a source for competitive advantages?, What are the appropriate recommendations for succeeding with service innovation?
Research limitations/implications
The study focuses only on companies in mature markets. The findings are limited to this sector.
Practical implications
The paper assists managers in concentrating on the right triggers for succeeding with service innovation.
Originality/value
Both scholars and managers still tend to be somewhat vague in suggesting detailed recommendations for service innovation. This study identifies five management deficiencies: failure to protect services, lack of clear organizational anchoring, unsystematic innovation process, inadequate customer involvement, and insufficient elimination of bad service ideas. Additionally, the paper offers recommendations for defining, developing, and launching new services.
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Nadin Dörner, Felicitas Morhart, Oliver Gassmann and Torsten Tomczak
This paper presents an inter‐institutional collaboration project. The project's goal was to develop a new teaching program that fosters pre‐university innovation and…
Abstract
Purpose
This paper presents an inter‐institutional collaboration project. The project's goal was to develop a new teaching program that fosters pre‐university innovation and entrepreneurship education. The purpose of this paper is to derive implications for future inter‐institutional collaborations.
Design/methodology/approach
The development and testing of the new teaching program corresponds to the design science paradigm.
Findings
The findings illustrate that inter‐institutional collaboration can generate completely new approaches that are able to deal with new challenges in education.
Research limitations/implications
This research focuses only on one specific inter‐institutional collaboration project. The findings are limited to this project.
Practical implications
The paper discusses implications for future educational collaboration projects to develop new teaching programs.
Originality/value
The paper presents a collaboration project between university, school and industry. It illustrates that new teaching approaches can be successfully realised in collaboration. The paper also reports the applicability of a new, namely transformational, teaching approach.
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This paper attempts to investigate the simultaneous effects of dedication and constraint factors on business-to-business (B2B) customer loyalty in the context of transforming the…
Abstract
Purpose
This paper attempts to investigate the simultaneous effects of dedication and constraint factors on business-to-business (B2B) customer loyalty in the context of transforming the mobile telecommunication industry. Maintaining a successful inter-organizational relationship with the key players becomes increasingly critical to the performance and competitiveness of the mobile network operator (MNO) in the mobile telecommunication industry.
Design/methodology/approach
A dual customer loyalty model which reflected both dedication-based and constraint-based mechanisms is developed and empirically tested against data collected from 129 content providers (CPs) which currently have business relationships with China Mobile.
Findings
The structural equation modeling partial least squares analysis indicates that dedication-based (e.g. customer satisfaction, trust in MNO and MNO’s relationship-specific investments) and constraint-based (e.g. switching costs, dependence on MNO and CP’s asset specificity) mechanisms simultaneously, yet differentially, influence CP’s loyalty toward the MNO.
Practical implications
To obtain CP’s loyalty, MNOs should consider both the dedication and constraint factors. In particular, they need to focus more on the constraint-based mechanism, as it exerts stronger influences on CP’s loyalty than the dedication-based mechanism.
Originality/value
This research advances our theoretical understanding of the dual nature of customer loyalty behavior in the B2B context and offers practical implications for MNOs to leverage these two contrasting causal drivers.
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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…
Abstract
Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.
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Fábio Lotti Oliva, Andrei Carlos Torresani Paza, Jefferson Luiz Bution, Masaaki Kotabe, Peter Kelle, Eduardo Pinheiro Gondim de Vasconcellos, Celso Claudio de Hildebrand e Grisi, Martinho Isnard Ribeiro de Almeida and Adalberto Americo Fischmann
This study aims to investigate the risks associated with managing the dispersed knowledge in inter-organizational arrangements for innovation. Specifically, it proposes a model to…
Abstract
Purpose
This study aims to investigate the risks associated with managing the dispersed knowledge in inter-organizational arrangements for innovation. Specifically, it proposes a model to analyze the knowledge management risks in open innovation, applied in four steps.
Design/methodology/approach
Initially, the authors carried out a systematic literature review (SLR) on the concepts that connect knowledge management, inter-organizational arrangements for innovation and risks. The SLR results led to a complementary theoretical review on the conceptual elements in question. Based on the findings, the authors have developed a model to analyze the knowledge management risks in open innovation, which was validated by experts. It was then studied the case of GOL Airlines, a company that uses innovation to overcome the paradox between low-cost and full service in the commercial air transportation industry, considering the application and adjustment of the proposed model.
Findings
Open innovation is one of the inter-organizational arrangement types most applied in the context of innovation. Relations between agents are the primary sources of risks when managing the dispersed knowledge in these arrangements. The authors have found five main risks associated, namely, risk of the innovative effort does not reach the expected objective, risk of knowledge transfer being ineffective, risk of misappropriation of value, risk of dependency (lock-in) and risk of relations.
Practical implications
The practical implication is the proposition of a procedure for applying the model to analyze the knowledge management risks in open innovation, which makes it a prescriptive model for identifying risks. The proposed model is described in four steps, namely, to identify the agents in the environment of the value of open innovation; to identify the types of relations of each agent; to consider the barriers to knowledge management in innovation; and to assess the risks considering the possibilities derived from the agents, their relationships and the barriers. The model is applied in the GOL case and the results are presented.
Originality/value
First, it uses a novel approach to investigate open innovation while studying its risks. This approach considers the knowledge is dispersed and flows from one organization to another through a combination of relations inside the environment of value where the open innovation materializes. Second, it contributes to theory development by opening a research front that fuses four areas: risk management, knowledge management, innovation and inter-organizational arrangements. Third, this paper proposes a theoretical model and presents its operationalization. The study aims to make an impact beyond academia and uses a case study to illustrate the model application in a real and interesting open innovation project to support the business model at GOL Airlines.
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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The increasingly complex issue of patent filing demands specialist knowledge and skills to identify appropriate strategies. Patent attorneys therefore have a critical role to play and can significantly influence a patent in terms of its breadth, international scope, and speed. Firms need to decide whether to use in-house capabilities or employ external patent lawyers who might have different motivations to their own.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
It is not everyone who wants or needs a lemon squeezer. But many people do, so it goes without saying that other people earn money making and selling them and that before all this commercial and customer activity happens, somebody has been paid to design them.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
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