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This paper aims at shedding light on the competing extrinsic motivations behind the mobile shopping process of regular and occasional shoppers. Price and convenience, shopping security, order delivery and post-sale service are investigated as antecedents of the mobile shopping attitude-intention path.

The empirical analysis is based on a multigroup structural equation model (SEM) developed on 903 online questionnaires collected among Chinese shoppers in a pre-Covid-19 pandemic retailing context.

Findings evidence contrary motivations behind the attitude – intention to shop using a mobile retail app of regular and occasional shoppers. While all the investigated aspects result to be positively relevant for regular m-shoppers, shopping security and post-sale service do not impact the attitude – intention path of occasional mobile shoppers. Results support retailers’ strategies in the context of mobile shopping growth.

The paper contributes to the emerging retailing literature on mobile shopping by offering a comparison of the motivations behind the mobile shopping intention of regular and occasional shoppers. Extrinsic motivations before, during and after the transaction are jointly investigated in the study.

The study aims to understand the new retail phenomenon of limited store hours. Specifically, the study explores the viability of the retail operation and how the owners of those businesses strategically compensate for fewer hours of operation (e.g. four days a month).

A qualitative, multiple-case study was conducted via interviews with six female owners of women's apparel/accessory or home furnishings shops, both independent and franchised operations. The duration of interviews ranged from 45 to 90 minutes. Transcripts were analysed using constant comparative methods.

Ten major themes emerged from the interview data. Data supported the three propositions involving connections between lower pricing strategy and limited store hours, consumers' shopping flexibility and limited store hours, and relationship marketing practices and limited store hours.

Findings are drawn primarily from data provided by female owners of stores selling apparel/accessory or home furnishing products in one region of the USA. Future research is encouraged to examine a variety of retail product categories, level of open store hours and locations, and customers' perspectives about this type of businesses.

Retail operations with limited hours were deemed cost effective and thus provide entrepreneurial opportunities that allow balance between work and home life.

Scant research has investigated the phenomenon of businesses that are open limited store hours, though much has been written from the traditional business model in which the retail operation is open nearly around the clock. This exploratory study reveals the feasibility and personal benefits of operating a limited hour shop.

To provide a general understanding of grocery consumers' retail format choice in the US marketplace.

A random sample of US grocery consumers (N=454) was surveyed using a self‐administered questionnaire. Descriptive and inferential statistical techniques (regression, ANOVA) were used to evaluate the data.

Identifies demographic groups who frequent specific formats (specialty grocers, traditional supermarkets, supercenters, warehouse clubs, internet grocers) and examines store attributes (e.g. price competitiveness, product selection, and atmosphere) as drivers of format choice.

The results included in this research were gathered and reported on an individual format basis. In order to capture consumer choices across a range of grocery retail formats, forcing respondents to compare formats was not initiated. In addition, data pertaining to whether consumers had access to each and every type of format in the study were not collected. Examination of how dimensions of consumer access limit or expand retail patronage behavior could also be highly beneficial to grocery retailers.

This research provides grocery retailers that operate within the USA specific knowledge of the attributes that consumers consider to be most important when making format choices (e.g. cleanliness, price competitiveness, product assortment, courtesy of personnel), and identifies the demographic characteristics of these consumers. The results suggest marketing strategy implications for grocery retailers that operate in the US market. As competition in the sector continues to evolve and consumer demographics change within the US market, understanding the consumer‐format choice linkage will be critical to retailer performance in the industry.

This exploratory study uses demographics and store attributes as a framework for profiling consumers by their ultimate retail format choice. The paper is unique because there are few similar empirical studies focused on the US grocery sector.

This research seeks to accomplish two objectives: to extend the test of the functional relationship between store image attributes and customer satisfaction in the market environment of Greece; and to investigate the stability of the structural relationships between store image attributes and customer satisfaction across different customer groups.

The literature concerning major store image attributes was systematically reviewed. After assessing the construct validity of the store image attributes based on confirmatory factor analysis, a path model specifying the relationships between store image attributes and customer satisfaction was estimated. A multigroup analysis was conducted to test the invariance of structural paths between store image attributes and customer satisfaction for different customer profiles.

On appraising the store customer's personal variables four specific types of buyers, namely, the Typical, the Unstable, the Social, and the Occasional, were identified. While four of the six considered store attributes appear to be significant determinants of customer satisfaction, when examined for the degree of invariance between the four groups only Pricing and Products‐related attributes were equally significant in all four groups.

The results of the study may vary with national context, size, strategic position of supermarkets, and other customer personal variables (i.e. lifestyle) suggesting future research opportunities.

The results facilitate the comprehension of the role that specific store attributes have on the satisfaction of store visitors with different profiles. In addition, the results expand the retail manager's knowledge on consumer behaviour, with rational motives (product and price‐related).

The results expand one's knowledge on this relationship, propounding interesting empirical evidence of the model invariance among different consumer profiles.

This paper seeks to provide an updated, general understanding of supercenter shopping behavior in the USA.

The study employs a sample generated from Retail Forward panel data to assess the impact of demographic variables, including gender, age, ethnicity, education, income, marital status, and household size, on supercenter shopping frequency across four product categories (apparel, health and beauty, home furnishings, and consumer electronics). Descriptive and inferential statistical techniques (regression, ANOVA) are used to evaluate the data.

The paper identifies demographic groups who frequent supercenters and examines patronage motives as drivers of supercenter shopping behavior.

Generalizations of the findings of this study to markets outside the USA are limited due to the differences in consumers and retail formats available in various countries. Future research could compare shopping behavior within large formats across international markets.

This research provides supercenter retailers who operate within the USA with specific knowledge of the patronage motives driving cross‐category shopping in supercenters (e.g. value, one‐stop shopping convenience, brands, product assortment) and identifies the demographic characteristics of cross‐category shoppers. The results suggest marketing strategy implications for supercenter operators in the US market. As competition in the sector continues to evolve and consumer demographics change within the US market, understanding cross‐category shopping will be critical to retailer performance in the industry.

This study uses demographics and patronage motives as a framework for profiling cross‐category shoppers in the US supercenters. The paper is unique because there are few similar empirical studies which focus on consumer behavior within supercenters.

The main objective of this research is to examine the nature of the image of shopping malls and to contrast the reliability of two models that analyse the attraction of retail trade; in the first model, image, distance and preference are considered; whereas in the second, preference is omitted. The initial hypothesis is that the apparently lower power of attraction of the image, compared to that of the distance, may be justified, in some way, by the modelling of a relationship that omits preference. The methodology applied uses a variety of multidimensional techniques to identify image dimensions, together with two focuses, the two‐stage versus the uni‐equational, to define retail trade attraction. As a result of the application in the suburban commercial setting of Alicante, three image dimensions are detected in the malls, as well as the superiority of the uni‐stage modelling in which the influence of preference on retail attraction is omitted.

The purpose of this paper is to address the following question: “Does purchase frequency influence consumer behaviour in the specialty food retailing setting?”, since purchase frequency is a consumer-based undertaken variable. For this purpose, the authors provide and empirically test a conceptual model focussed on specialty food retailing.

Data were collected through a structured questionnaire in the USA, gathering 592 valid responses and analysis was developed through structural equation modelling.

Findings indicate that satisfaction and loyalty towards specialty food stores are strongly influenced by consumers’ purchase frequency of specialty food products. Additionally, the findings support the moderating role of purchase frequency on the relationship between store service and satisfaction, as well as on the link store environment satisfaction.

Specialty food retailers should carry out marketing strategies focussing on consumer behaviour and segmentation could be developed considering purchase frequency.

Despite, or perhaps even because of, the economic uncertainties of the period, the 1970s witnessed a radical transformation of the British distributive system. Most of the changes which occurred were similar to those experienced elsewhere in the Western world, and in a review of developments in EEC countries, Dawson has suggested that the impact of these changes on society could be similar to that produced by the Industrial Revolution. In Britain at least, the changes in distribution were, and remain, a result of very marked changes in society: most notably the change in consumption patterns brought about by endemic inflation, increasing unemployment and periodic world energy crises. The result has been increased competition, a search for greater efficiency and diversification of traditional product lines. Thus the British distribution system throughout the 1970s was dominated by the trend to mass merchandising, by the emergence of large firms and a consequent increase of corporate power and by the appearance of new distribution forms. While many of the conditions and developments experienced in the 1970s are expected to continue into the 1980s, it has been predicted (Distributive Industry Training Board 1980) that by the 1990s further revolutionary changes are likely to have occurred, particularly as a result of widespread automation involving new technology. The industry is, therefore, in the middle of a period of very rapid change.

This research aims to explore the shopping behaviour and needs and wants of the over 55s market. Retail spaces have been most concerned with targeting the young, but the growing importance of the older segment now dictates that retail environments must increasingly communicate with older shoppers.

Semi‐structured interviews were conducted with senior executives from the retail property industry. Focus groups were conducted with older shoppers to explore their perceived needs and wants.

Key findings include the need to use “perceived age” rather than chronological age in determining marketing strategies. The importance of shopping as a means of socialisation and a leisure pursuit was emphasised by older consumers and that they see themselves as experienced, astute shoppers who seek quality and service.

The heterogeneity of the mature market was highlighted; outlook and lifestyles of older consumers are likely to continue to change with successive generations. This indicates the need for continued research in this field to fully understand the needs and wants of a diverse and important market segment.

Findings are evaluated in the context of previous research to draw out implications and potential actions points for the retail and shopping place industry, specifically to create aspirational shopping spaces for older shoppers and use targeted brand management to communicate effectively.

The paper provides insights into the needs and wants of older shoppers and highlights that while this group values the shopping environment for social and leisure usage, retailers and shopping places needs to better understand and tailor their offer to benefit from the growing importance of the older shopper.

The purpose of this paper is to profile the private label apparel consumer using demographic and behavioral predictors. The paper also aims to examine cross‐shopping behaviors among purchasers of private label apparel across the five top US private label apparel retailers.

Decision tree analysis is used to model the impacts of demographics and behaviors on private label purchasing. A secondary database (n=1,289) of US private label purchasers provides data for the analysis.

Findings indicate demographic predictors as important drivers of private label apparel purchase among retailers positioned as providers of value, while behavioral drivers are more common among patrons of retailers that are differentiated on service or brand. Cross‐shopping is more common among the retailers positioned on value.

The research design provides a profile of the private label consumer but does not explain why this consumer chooses private labels over national brands. The data‐mining approach provides an innovative tool for identifying the drivers of private label consumption. Future research should investigate these drivers more deeply, to establish a fuller understanding of this consumer. The sample is limited to US consumers.

Findings suggest that retailers positioned on value/low price need to differentiate private labels to deter cross‐shopping. Likewise, comparatively upscale retailers need to continue to be sensitive to the behavioral demands of their respective target market.

Results provide a profile of the private label consumer and offer insight into private label cross‐shopping using an innovative modeling approach that facilitates examination of actual purchase data.