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Women’s entrepreneurship has become an essential movement in developing economies and is accepted in all working areas. This study aims to propose the effect of institutional support (IS) and entrepreneurial knowledge (ENK) on women’s entrepreneurial self-efficacy (WESE) and venture performance (VP) in a developing country, namely, Pakistan.

The constructive theoretical framework comprises of an extensive review of current literature. In this study, the researchers used a deductive approach that used cross-sectional data collected through women entrepreneurs completing a questionnaire. Consequently, this study comprised 324 usable samples.

The structural equation model reveals that formal institutional support (FIS), informal institutional support (IFIS) and ENK have a positive and significant effect on WESE that is concerned with the VP. Finally, WESE is a potent construct that mediates the association between FIS, IFIS, ENK and VP.

This study’s findings provide policymakers and government with guidance so that, by providing entrepreneurship and technical courses to develop more entrepreneurial self-efficacy, they focus more on women’s entrepreneurship. Ultimately, this improves VP. Finally, this study’s findings would provide guidelines for allocating financial assistance or funds for women. By using these funds, they can start their businesses to tackle miserable conditions, i.e. poverty and unemployment.

This study’s findings help to support the creation of self-employment opportunities and starting a business to improve well-being and socioeconomic conditions.