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Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

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Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

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Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

View access options
Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

Content available
Book part
Publication date: 9 August 2018

Abstract

Details

Developing Insights on Branding in the B2B Context
Type: Book
DOI:
ISBN: 978-1-78756-276-9

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Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

View access options
Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

Content available
Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

View access options
Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

View access options
Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

View access options
Book part
Publication date: 12 November 2019

Nikolina Koporcic and Jan-Åke Törnroos

Abstract

Details

Understanding Interactive Network Branding in SME Firms
Type: Book
DOI:
ISBN: 978-1-78973-977-0

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