Developing Insights on Branding in the B2B Context

ISBN: 978-1-78756-276-9, eISBN: 978-1-78756-275-2

Publication date: 9 August 2018



(2018), "Prelims", Koporcic, N., Ivanova-Gongne, M., Nyström, A. and Törnroos, J. (Ed.) Developing Insights on Branding in the B2B Context, Emerald Publishing Limited, pp. i-xx.

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