Prelims

Developing Insights on Branding in the B2B Context

ISBN: 978-1-78756-276-9, eISBN: 978-1-78756-275-2

Publication date: 9 August 2018

Abstract

Citation

(2018), "Prelims", Koporcic, N., Ivanova-Gongne, M., Nyström, A. and Törnroos, J. (Ed.) Developing Insights on Branding in the B2B Context, Emerald Publishing Limited, pp. i-xx. https://doi.org/10.1108/978-1-78756-275-220181015

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Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

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