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The purpose of this research paper is to establish the impact of process and service innovation on non-financial and financial performance in the tourism sector, as well as to explain the mediating role of organizational learning.

A quantitative approach was used, based on partial least squares–structural equation modeling (PLS-SEM), Smart PLS 4.0 software. The sample consisted of 426 establishments in the tourism sector in Zone I, Ecuador. Online surveys were employed to collect data, yielding 118 responses, to assess the impact of innovation on business performance from 2020 to 2022.

Process and service innovation positively and significantly affect non-financial and financial performance, respectively. Organizational learning mediates the relationship between process innovation and disservice. The relationship between non-financial and financial performance could not be confirmed. The model explains 53.10% of non-financial performance and 26.10% of financial performance.

The relationship between innovation and performance in the tourism sector has been studied in several developed economies, while little has been studied in developing countries. This work contributes to an empirical discussion including a mediating variable in the innovation–performance relationship in the Latin American context.

El propósito de esta investigación es establecer el impacto de la innovación de procesos y servicios en el desempeño no financiero y financiero en el sector turístico, así como explicar el papel mediador del aprendizaje organizacional.

Se utilizó un enfoque cuantitativo, basado en el software PLS SE M, Smart PLS 4.0. La muestra estuvo constituida por 426 establecimientos del sector turístico de la Zona I, Ecuador. Se aplicaron encuestas en línea para recopilar datos, que arrojaron 118 respuestas, para evaluar el impacto de la innovación en el desempeño empresarial de 2020 a 2022.

La innovación de proceso y de servicio afecta positiva y significativa al desempeño no financiero y financiero, respectivamente. El aprendizaje organizacional media la relación entre innovación de proceso y des servicio. No se pudo confirmar la relación entre desempeño no financiero y financiero. El modelo explica el 53.10% del desempeño no financiero y el 26.10 del desempeño financiero.

La relación entre innovación y rendimiento en el sector turístico se ha estudiado en varias economías desarrolladas, mientras que en los países en desarrollo se ha estudiado poco. Este trabajo contribuye a una discusión empírica incluyendo una variable mediadora en la relación innovación-desempeño en contexto latinoamericano.

This study aims at investigating the impact of total quality management (TQM) on corporate sustainability (CS) by mediating the role of corporate social responsibility (CSR) in developing countries.

A mixed research approach was adopted by conducting interviews and a survey. A survey was used as a quantitative tool for data collection from 67 respondents at different managerial levels. Partial least squares structural equation modeling (PLS-SEM) was used for analysis.

The findings demonstrate that customer focus and human resource management (HRM) were the most effective practices. Structural analysis revealed that TQM had a significant impact on CSR and CS. Furthermore, CSR partially mediates the relationship between TQM and CS.

The study has developed a conceptual framework to provide policymakers with guidelines on integrating TQM practices and CSR activities into their strategy.

This research bridges the gap between TQM and the three pillars of CS, especially in manufacturing enterprises in a developing country context. This research also supports the TQM advocate's argument that effective TQM deployment can dramatically improve organizational performance. Additionally, this study verifies the CS model based on the triple bottom line (TBL) theory and stakeholder theory by assessing the conceptual model's robustness using a mixed-method research methodology, which has never been done before from a Palestinian perspective.