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1 – 4 of 4Pappu Kalyan Ram, Neeraj Pandey and Justin Paul
A novel phenomenon in product and service promotions, social coupons facilitate group buying at lower prices, bringing key benefits to customers, merchants and coupon…
Abstract
Purpose
A novel phenomenon in product and service promotions, social coupons facilitate group buying at lower prices, bringing key benefits to customers, merchants and coupon aggregators. This study maps the evolution and innovations in social couponing, identifies knowledge gaps in the domain and sets the future research agenda.
Design/methodology/approach
Through a detailed systematic literature review and bibliometric analysis, this study maps the evolution of social coupons over time. The analysis examines social coupon research by studying research outputs by authors, institutes, countries and research themes. It also explores how the social couponing phenomenon has benefited the three key stakeholders: customers, merchants and coupon aggregators.
Findings
An innovation in couponing, social coupons are discount coupons that feature group buying, pre-purchase and daily deals. Based on the extensive review of extant literature, the study proposes a conceptual model for the social couponing process. The study also provides inputs for future research on social coupons and delineates their academic and managerial implications.
Originality/value
This study makes a pioneering endeavor to comprehensively map the knowledge structure of social coupons from multiple dimensions.
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Keywords
Mukta Srivastava, Sreeram Sivaramakrishnan and Neeraj Pandey
The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze…
Abstract
Purpose
The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement in B2B markets from a bibliometric perspective.
Design/methodology/approach
The extant literature on customer engagement research in the B2B context was analyzed using bibliometric analysis. The citation analysis, keyword analysis, cluster analysis, three-field plot and bibliographic coupling were used to map the intellectual structure of customer engagement in B2B markets.
Findings
The research on customer engagement in the B2B context was studied more in western countries. The analysis suggests that customer engagement in B2B markets will take centre stage in the coming times as digital channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement.
Practical implications
The study provides a comprehensive reference to scholars working in this domain.
Originality/value
The study makes a pioneering effort to comprehensively analyze the vast corpus of literature on customer engagement in B2B markets for business insights.
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Nitin Garg, Neeraj Chaudhary and Priyanka Dalmia
Digital technologies have been found to have long-lasting impacts on poverty. This study has been conducted to shed light on the contributions made by digital technologies toward…
Abstract
Purpose
Digital technologies have been found to have long-lasting impacts on poverty. This study has been conducted to shed light on the contributions made by digital technologies toward poverty alleviation and also provide future research directions.
Design/methodology/approach
The authors thoroughly studied the sample of 258 publications from the Scopus database, covering the period from 1982 to June 2023. Using VOS viewer and Bibliometrix R, various graphs and networks are developed to understand publication trends, research collaborations and intellectual structures.
Findings
A significant amount of the existing literature on the impact of digital technologies on poverty alleviation demonstrates the need for more studies in this area. Lack of information and communication technology (ICT) infrastructure and access exhibits less opportunity for work, social networking and entrepreneurship, directly affecting people’s livelihoods in developing countries.
Practical implications
This study will help country planners, regulatory bodies and academicians get a deeper insight into the impact of digital technologies on poverty alleviation and also develop the future research agenda.
Originality/value
This study employs a considerable period of time, from the year 1982 to June 2023. To the best of authors’ knowledge, the current study is a pioneer in using bibliometric analysis to identify the impact of digital technologies on the alleviation of poverty. This attempt will surely be helpful to academicians, researchers and those working on identifying the impact of digital technology on poverty alleviation.
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Tanushree Mahato and Manish Kumar Jha
There has been a substantial increase in the implementation of programmes that aim to enhance the livelihoods of rural people by organizing them into groups, emphasizing women…
Abstract
Purpose
There has been a substantial increase in the implementation of programmes that aim to enhance the livelihoods of rural people by organizing them into groups, emphasizing women towards achieving women empowerment, which is one of the key goals of the Sustainable Development Goals (SDGs). This study aims to assess the impact of participation in self-help groups (SHGs) under the National Rural Livelihood Mission (NRLM) on the political empowerment of rural tribal women in India.
Design/methodology/approach
This study is based on primary data collected using a multistage random sampling method. Field research is conducted in the state of Jharkhand, primarily focusing on women belonging to the scheduled tribe category. The propensity score matching technique derives the results using the psmatch2 command in STATA.
Findings
The results show a significant positive change in women's access to voting rights, awareness of various government schemes and entitlements, political awareness and participation, campaigning during elections and leadership positions after participation in SHGs under NRLM.
Originality/value
The existing literature indicates that research on the empowerment of tribal women through participation in SHGs is scant. This study makes a novel contribution by examining the effectiveness of participation in SHGs under NRLM on the political empowerment of tribal women in rural India. This study will provide significant insights to the government, policymakers, practitioners and researchers working on SHGs and tribal women’s empowerment.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-06-2023-0489
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