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1 – 6 of 6Fathi Fakhfakh, Nathalie Magne, Thibault Mirabel and Virginie Pérotin
France is the third country in Europe after Italy and Spain for the number of employee-owned firms, with some 2,600 worker cooperatives (SCOPs). The authors propose a…
Abstract
Purpose
France is the third country in Europe after Italy and Spain for the number of employee-owned firms, with some 2,600 worker cooperatives (SCOPs). The authors propose a comprehensive review of SCOPs and any barriers to their expansion.
Design/methodology/approach
The authors analyse relevant legislation; review the rich empirical economic literature on SCOPs; and offer new descriptive empirical evidence comparing SCOPs and other French firms.
Findings
SCOPs benefit from a consistent legal framework and a well-structured and supportive cooperative movement. Cooperative laws allow attracting external capital, provide barriers against degeneration and encourage profit allocations that favour investment and labour. SCOPs are distributed across a wide range of industries; are larger than conventional firms, as capital intensive, more productive and survive better. Despite this good performance their number remains modest, perhaps because of information barriers.
Research limitations/implications
An examination of the Italian and Spanish experiences and the relationship between SCOPs and the French labour movement might contribute to explaining the modest number of SCOPs.
Originality/value
The first comprehensive review of French worker cooperatives in four decades and the first with extensive comparative data on SCOPs and conventional French firms. With some of the best data on worker cooperatives in the world, findings have international relevance.
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Mathilde Gollety and Nathalie Guichard
The aim of this paper is, by using a semiotic approach to marketing, to evaluate the role of color and its influence on the choice behavior of children with regard to products…
Abstract
Purpose
The aim of this paper is, by using a semiotic approach to marketing, to evaluate the role of color and its influence on the choice behavior of children with regard to products where flavor is represented by color.
Design/methodology/approach
The study was carried out as an experiment with children aged between 7 and 11 years of age.
Findings
The study showed that the color codes of the market are not used very much by children to make their product choice and also that the influences of metonymical logic (color of the component responsible for the flavor) and aesthetics (favorite color) dominate this choice. In a choice situation, flavor preference prevails more often over color preference.
Originality/value
From an academic point of view, this paper informs the studies in sensory marketing used in the children's market. In particular, it enhances the work on the impact of color on children's decision‐making process. From a methodological point of view, it adds to the range of experimental designs used to research the child target.
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