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Social media sites facilitate electronic word of mouth (eWOM) communication among consumers of diverse cultures and ethnicities. Based on the theory of planned behaviour (TPB), the present research proposes a conceptual framework for minority consumers' engagement in eWOM associated with the mainstream culture. The model incorporates social capital and social interaction as key factors that affect cross-cultural eWOM communication between minority and mainstream consumers. This research also aims to explore the responses of minority consumers to eWOM communications originating with members of the majority group.

A structural equation modelling (SEM) procedure was applied to data collected from social media (Facebook) users (N = 539) from two minority communities: Israeli Arab and Israeli Ultra-Orthodox Jewish minorities.

The findings show that: (a) minority consumers' engagement with eWOM is indirectly related to social capital, (b) this relationship is mediated by minority consumers' attitudes and their subjective norms regarding eWOM engagement with dominant cultural groups, (c) social interaction of minorities with the dominant culture enhances the influence of social capital on eWOM engagement and (d) behavioural engagement with eWOM varies across cultural minorities, depending on the minority group’s unique cultural characteristics.

The findings have managerial implications for practitioners who use social media in their marketing and business activities, as they demonstrate that the effectiveness of eWOM communication is contingent on the cultural characteristics of the ethnic minority consumer groups being targeted by managers.

The present research contributes to the theory of consumer engagement by demonstrating that engagement is contingent on the intercultural social context in which eWOM is communicated.

Online hate speech (OHS) is becoming a serious problem worldwide including in Bangladesh. This study aims to understand the nature of OHS against religious groups and explore its impact on their social life and mental health.

A qualitative approach was followed and 11 in-depth interviews (IDIs) were conducted with the selected OHS victims. This study conducted a semi-structural interview using Google Form following the design questionnaire for selecting IDIs participants.

This study found that religious minorities experience online hatred through online media by the major religious group in Bangladesh. Natures of OHS are commenting on social media posts, sharing hateful memes and sending private messages using slang language targeting religious identity, religious food habits and ethnic identities. Victims were offended, abused and bullied by unknown persons, their university friends and colleagues. Victims of OHS did not take any action against it due to fear of insecurity. Victims of OHS felt low-minded, helpless and anxious after the experience of OHS; they felt more insecure and vulnerable socially and mentally.

The findings of this study suggest that policymakers identify the nature of OHS and take proper steps for reducing the frequency of OHS in Bangladesh. To combat the OHS, authorities have to make legal enforcement equal for everyone.

This paper aims to investigate the effects of minorities’ who experienced discrimination on perceptions of offensiveness tied to brand imagery that stereotypically depicts other minorities classified as out-group members.

Study 1 utilizes factor analysis to develop dependent variables, and a path analysis to model relationships between the focal independent variable (IV) and dependent variable (DVs). Study 2 uses an experimental approach analyzing data with ANOVA and bootstrapping methodologies.

Minorities who report experiencing more discrimination perceive more offensiveness tied to branding containing overt stereotypical depictions of out-groups. This effect is mediated through a perceived sympathy for the out-group. However, while some minorities perceive these branded logos as relatively more offensive, minorities, as a group, do not perceive these stereotyped logos as overly offensive.

Minorities not depicted in or alluded to in stereotypical imagery associated with a brand may be a valuable consumptive bloc that can be recruited to oppose such uses of stereotypes. This research highlights that any sympathy that these minorities report holding for depicted minority groups may be important to future targeted communications. Brand managers may need to aggressively defend the brand against negative attributions derived from non-depicted minorities’ felt sympathy. Depicted minorities fighting to remove stereotypical imagery in brands may be able to leverage non-depicted minorities’ expressed sympathy to form coalitions. Depicted minorities’ communications, however, may need to increase issue relevance to non-depicted minorities.

This research explores how non-affected groups perceive stereotypes infused in branding. It demonstrates that, depending on past experiences, these individuals may defend against a perceived social threat targeted at a societal out-group.

The purpose of this paper is to extend current knowledge by focusing on three geographic factors (minority-Han residential segregation, rural-urban disparities and regional differences) and their effects on educational and occupational outcomes of Chinese ethnic minorities from 2000 to 2010.

Data from the 2000 and 2010 Chinese decennial censuses were used, and both descriptive and multivariate analyses were conducted.

Results revel that there were regional differences in terms of educational segregation between minorities and the Han. It was also difficult for minority groups that were residentially segregated from the Han and mainly located in rural areas or western/southeastern regions to obtain high-level education. When minority groups were residentially segregated from the Han, they tended to have higher levels of occupational segregation from the Han; while minority groups with larger percentages of rural residents tended to have smaller percentages of people obtained high-status occupations. Despite China’s rapid social and economic development, ethnic disparities in education did not significantly change, and ethnic gaps in occupational attainment were widened from 2000 to 2010.

Geographic sources of ethnic conflicts in China should not be overlooked, and future researchers should also conduct studies on Chinese ethnic minorities at individual or household level.

This study contributes to the literature in two major ways: first, all Chinese minority groups were included in the analyses to clarify intra-ethnic differences; second, data from two Chinese decennial censuses and longitudinal statistical modeling were used to investigate the effect of time on ethnic stratification.

The experimental and potentially conflictual nature of diversity training is explained as integral to creation of effective organizational discourse and change in diversity. More effective understanding and management of these conflicts is needed. To explore how conflicts can be better understood and managed, explains patterns of US minority and majority ethnic identity developments; presents three hypothetical combinations of identity development paths across ethnic group members in multi‐cultural training; discusses potential problems, change issues and training needs.

In this chapter, we examine social influence in groups by considering three distinct aspects of the complex process: the force, the source, and the message. The force instantiates the internal drivers that are activated to change group members' public and private positions. These drivers relate to a desire for accuracy (i.e., informational influence) or a desire for group harmony (i.e., normative influence). The source of social influence includes influence attempts from a majority or a minority of group members. Finally, influence messages can contain evidence in support of a position (i.e., informational statements) or group member preferences (i.e., normative statements). These aspects are frequently conflated with informational influence strongly linked to minorities and informational statements and normative influence similarly linked to majorities and normative statements. We review research consistent with this position. However, we argue that each aspect should be considered separately. Thus, we also explore how majorities and normative statements generate informational influence and how minorities and informational statements lead to normative influence.

Research and theory on diversity in organizations tends to examine relations between the majority and minority and to overlook relations within the minority. In this chapter we explore the dynamics within a minority that represents a token percentage (less than 15%) of the larger group (Kanter, R. M. 1977b). We argue that members of a minority sub-group are subject to inter-group and intra-group pressures and that these pressures are greatest for a minority of two. We introduce the term “duo-status” to describe this two-token situation and examine the positive, neutral, and negative dynamics that result depending on the coping strategy chosen by each member of the duo.

This research identifies the conditions under which minority views are likely to be influential in problem-solving groups.

Predictions that status processes moderate the effect of being exposed to minority views on idea generation are tested with data collected from a controlled laboratory experiment.

Results indicate some support for the hypotheses that groups exposed to minority views generate more novel ideas, as do groups in which minority views are espoused by higher-status confederates.

Future research is required to establish the parameters that reduce flawed decision making based on convergence around the majority view.

Groups may realize their problem-solving potential through the consideration of more information and an examination of alternative views to the majority view by exposure to minority views, particularly those presented by higher-status people.

By integrating status characteristics theory and minority influence theory, we explain how the greater attention granted to higher-status people and their ideas results in the generation of more unique ideas by other members in a group. The integrated theory explains how status processes affect the consideration of ideas, the examination of alternatives to the majority view, and the generation of new ideas among group members.

In this study, the authors investigated ways to cultivate resilience through a social justice lens among ethnic minorities against COVID-19 in Hong Kong.

A qualitative (case study) methodology was adopted to interview 15 social service providers from diverse ethnic backgrounds serving disadvantaged ethnic minority groups (South and Southeast Asian groups from low-income households, foreign domestic workers and asylum seekers/refugees).

Two major protective factors were identified, contributing to the development of resilience among diverse ethnic groups: (1) individual-based resilience (including being optimistic) and (2) socio-environmental factors (including ongoing support from strong family, peer and religious settings' support, consulates' support, on-going material and nonmaterial donations, support of young volunteers and importance of online connection and communication) using the integration of resilience and social justice frameworks.

This study showed that the protective factors were found to dynamically interact with each other and the environment. The present study recommends additional culturally sensitive service and policy implications for preventing the long-term impact of mass crises among Hong Kong's marginalized minorities.

The purpose of the paper is to report the findings of a Swedish national survey study finalised in late 2010. The purpose of the project was to create a picture of Swedish library services directed to the five minority groups defined as “national minorities” in the country: Romani, Sámi, Jews, Tornedalians and Swedish Finns. The study focuses on media, cultural activities, and co‐operation.

In the study, a survey questionnaire was used as the primary method. The questionnaire was sent to all 289 county libraries of Sweden. A total of 181 were returned and used in the study. The theoretical stance is emancipatory in that it takes the position that libraries may play a vital role not only for the social integration of the concerned minority groups, but also for spreading interest in, and understanding of, the unique identities of these groups in the majority society.

The findings of the study show that Swedish public libraries have very limited services towards the national minority groups in focus. In some cases, like service to the elderly and out‐reach activity, no activity whatsoever could be measured.

The research reported in the article is original in that it is the first time that the services to the national minority groups of Sweden are mapped and measured at a national level. The value of the result is high as it shows major weaknesses in library services and the study provides a good point of departure for developing minority services in Swedish libraries.