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1 – 10 of 22
Article
Publication date: 14 June 2019

Nuan Luo, Yu Wang, Chunhua Jin, Yuan Ni and Mingli Zhang

Travel companies are increasingly hosting online communities to extend their initiatives of customer relationship management and gain additional insight into their…

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Abstract

Purpose

Travel companies are increasingly hosting online communities to extend their initiatives of customer relationship management and gain additional insight into their business. While the benefits to companies from hosting online communities are clear, another closely related issue has not been given comparative attention: Why do customers engage voluntarily in online travel communities? The purpose of this paper is to answer the question by developing and testing a conceptual model that exploring the influence of socialization interactions on customer engagement with the community.

Design/methodology/approach

Hypotheses were tested by applying structural equation modeling based on survey data collected from an online travel community (n=665).

Findings

The results supported the research hypotheses and demonstrated that socialization interactions (i.e. information and social exchange) in the online travel community are important catalysts for customer engagement.

Originality/value

The contribution of this study is twofold. First, from a theoretical perspective, it offers new insights into the conceptualization of customer engagement and its antecedents in the context of the online travel community. Second, from a pragmatic perspective, the conceptual model derived from this research aids practitioners in stimulating customer engagement from the perspective of socialization interactions.

Details

Internet Research, vol. 29 no. 6
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 13 November 2017

Lingyun Guo, Mingli Zhang, Kai Kang and Mu Hu

Drawing upon the social cognitive and customer engagement theories, the purpose of this paper is to investigate how individuals’ simple follow, purely aiming for…

1672

Abstract

Purpose

Drawing upon the social cognitive and customer engagement theories, the purpose of this paper is to investigate how individuals’ simple follow, purely aiming for information but with little contribution, could affect fans behavior and make them engage in company social network (CSN). The study identifies the impact of personal motivators (follower participation motivation), environmental antecedents (perception of information quality) and individual behavior (fan engagement behavior and stickiness) on CSNs and examines the interaction relationship between the follower participation motivation and perception of information quality.

Design/methodology/approach

Data collected from 392 valid questionnaires from WeChat Official Account users were analyzed by structural equation modeling.

Findings

Personal factor such as follower participation motivation (intrinsic and extrinsic motivator) was found to be significant predictor of fan engagement behavior. Environmental factor (perception of information quality: perceived usefulness as well as perceived entertainment) was a significant factor in determining followers’ proclivity to engage in CNSs. One significant interaction effect was found: the effect of perceived entertainment on fan engagement behavior was manifested to a greater extent when followers’ participation aimed for intrinsic motivator. The second interaction effect, between the extrinsic motivator and perceived usefulness, was also found to be statistically significant.

Originality/value

This study enriches and extends the studies on the theories of customer engagement and social cognitive theory. It applies the above theories to CSNs and advances CSNs research by taking into consideration both personal and environmental factors (follower participation motivation and perception of information quality), and the interaction effects of the two on individual behavior.

Article
Publication date: 11 November 2021

Yu Wang, Mingli Zhang and Yaxin Ming

The purpose of this paper is to understand the factors influencing content generation and community initiative in PESCs. Taking advantage of an emerging PESC – Xiaohongshu…

Abstract

Purpose

The purpose of this paper is to understand the factors influencing content generation and community initiative in PESCs. Taking advantage of an emerging PESC – Xiaohongshu APP, the study identifies three antecedent resources, including customer-owned knowledge, harmonious passion to shopping and perceived information usefulness, that affect content generating and further community initiative.

Design/methodology/approach

Based on the service-dominant (S-D) logic model and resource integration related work, the authors proposed a conceptual framework empirically tested using data of a survey and the real content-generating behavior from 347 respondents.

Findings

This paper identifies three resource antecedents of content generating behavior with significant influence. Furthermore, there is a moderating effect of perceived information usefulness among these three resources, which echoes the concept of resource integration. Content generating has a significant and positive influence on community initiative.

Originality/value

First, the paper identified customer and platform resources promoting the prosperity of PESCs, enhancing the research on antecedents of community prosperity. Second, the paper empirically quantifies the process and outcome of resource integration conceptual model. Third, it enriches the understanding of C2C interaction by investigating the value creation process on PESCs. Moreover, findings in the study provide insights for community managers to improve the operation of PESCs.

Article
Publication date: 7 August 2017

Mingli Zhang, Mu Hu, Lingyun Guo and Wenhua Liu

Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience…

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Abstract

Purpose

Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how.

Design/methodology/approach

From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural equation modeling based on questionnaire data collected from smartphone communities in China.

Findings

Empirical results indicate that customer experience promotes community engagement, and further enhances word-of-mouth intention. Furthermore, the mediating effect of community engagement in the relation between customer experience (social support and flow) and word-of-mouth intention has been verified.

Practical implications

This paper informs practitioners about the importance of experience co-creation with community members in brand and community promotion, and provides several implications to encourage more engaged customers with fostering pleasant customer experiences.

Originality/value

This study contributes to the theory of service ecosystem by empirical examination of its several propositions in a brand community context. The paper extends the present theory with the discussion of the mediation effect of community engagement in the continuing value co-creation process.

Details

Internet Research, vol. 27 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 August 2016

Mingli Zhang and Nuan Luo

Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers’ perceived relationship benefits in…

4433

Abstract

Purpose

Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers’ perceived relationship benefits in brand community on social media. Drawing from social capital theory and relationship benefits research, the purpose of this paper is to discover how online harmonious brand community influence customers’ perceived relationship benefits (i.e. confidence, special treatment, social and honor).

Design/methodology/approach

Hypotheses are tested by applying a structural equation modeling and the data are collected from a survey of smartphone community members (n=543) based on Sina Weibo.

Findings

The results suggest that harmonious brand communities strengthen customers’ perceived relationship benefits on social media, which are the important factors to form community satisfaction and positive word-of-mouth of community. And community engagement amplifies the influence of harmonious brand communities and has a moderating effect on the role of harmonious community relationships in confidence benefits.

Originality/value

The present study extends prior research on relationship benefits from the perspective of brand community based on social media and reveals the role of harmonious community relationships in developing community satisfaction and positive word-of-mouth.

Details

Internet Research, vol. 26 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 2 March 2015

Biao Xie, Liyuan Wang, Hao Yang, Yanhua Wang and Mingli Zhang

In response to food scares related to high levels of agro-chemical residues sometimes found on foods, consumers in China increasingly demand for organic foods. As little…

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Abstract

Purpose

In response to food scares related to high levels of agro-chemical residues sometimes found on foods, consumers in China increasingly demand for organic foods. As little is known on consumer perceptions and attitudes toward organic food products, the purpose of this paper is to gain insight into the purchase of organic food products by consumers and to explore the main factors driving this process.

Design/methodology/approach

Mixed (quantitative and qualitative) market survey approaches were used to provide a potentially deeper insight into consumer’s perspective and could help get a better picture of the complex factors involved.

Findings

The main trigger for purchasing organic food products is that consumers expect them to be healthier and safer. The respondents who have bought organic food products tend to have a higher education level and disposable incomes, be families with children and be older than those who have not bought them. The main barriers to increasing the market share of organic food products are the consumers’ lack of knowledge, the relatively high price premium and the lack of availability of organic food products. Informing consumers about unique characteristics of organic production methods, the decline in the prices of and increasing the availability of organic food products to its customers might be a promising strategy to develop the market for organic food products.

Originality/value

This paper provides a unique insight into buying behavior and attitudes of organic consumers in China. The results of the research could provide information for the organic food industry to expand its market and improve its profitability and reliability.

Details

British Food Journal, vol. 117 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Article
Publication date: 13 November 2017

Carla Ruiz-Mafe and Cleopatra Veloutsou

2361

Abstract

Details

Online Information Review, vol. 41 no. 7
Type: Research Article
ISSN: 1468-4527

Article
Publication date: 24 August 2022

Mingli Hu and Wenjie Liu

As the grey systems theory has been widely used in the field of sustainable development (SD) research, in the following, a short literature overview will be put forward…

Abstract

Purpose

As the grey systems theory has been widely used in the field of sustainable development (SD) research, in the following, a short literature overview will be put forward, starting from the usage of these theories in the economic development, social inclusion and environmental protection contributions to the evolving process of SD during 2011–2021. The purpose of this paper is to identify some key studies from all the SD areas in which the grey systems can be used in order to open and to bring the researchers to new domains in which they can reveal their interest and in which they can successfully use the methods offered by the grey systems theory.

Design/methodology/approach

Using the search engine offered by the Google Scholar and the Web of Science (WoS), a literature review has been performed for the grey systems applications on SD research on both grey relational analysis (GRA) and grey forecasting. In addition, some grey evaluation theories – clustering evaluation models and grey target decision models – have also been presented.

Findings

Many grey models are widely used in the field of SD. Compared with other methods such as grey prediction, grey evaluation and decision-making model, GRA technology is the most used method, and the research using this method is more than three times that of all other methods.

Research limitations/implications

The present paper identifies some of the most representative examples in which the grey system theory (GST) has been used, but, in the same time, there are a lot of studies that have not been mentioned here due to the lack of space.

Originality/value

The present paper focuses on the SD applications in which GST has been successfully used, bringing to the reader a general overview on this field and, in the same time, enables new research perspectives.

Details

Grey Systems: Theory and Application, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 15 March 2019

Guangkai Sun, Yang Hu, Mingli Dong, Yanlin He, Mingxin Yu and Lianqing Zhu

Soft robotics is a burgeoning field owing to its high adaptability and safety in human–machine interaction and unstructured environments. However, the feedback control of…

Abstract

Purpose

Soft robotics is a burgeoning field owing to its high adaptability and safety in human–machine interaction and unstructured environments. However, the feedback control of soft actuators with flexible sensors is still a challenge.

Design/methodology/approach

To address this issue, this study proposes an optical fibre-based sensing membrane for the posture measurement of soft pneumatic bending actuators. The major contribution is the development of a flexible sensing membrane with a high sensitivity and repeatability for the feedback control of soft actuators. The characteristics of sensing membrane were analysed. The relationship between wavelength shift and bending curvature was derived. The curvatures of soft actuator were measured at four bending status, and the postures were reconstructed.

Findings

The results indicate that the measurement error is less than 2.1% of the actual bending curvature. The sensitivity is up to 212.8 pm/m−1, and the signal fluctuation in repeated measurements is negligible. This approach has broad application prospects in soft robotics, because it makes the optical fibre achieve more strength and compatible with soft actuators, thus improving the sensing accuracy, sensitivity and reliability of fibre sensors.

Originality/value

Different from previous approaches, an optical fibre with FBGs is embedded into a multilayered polyimide film to form a flexible sensing membrane, and the membrane is embedded into a soft pneumatic bending actuator as the smart strain limited layer which is able to measure the posture in real time. This approach makes the optical fibre stronger and compatible with the soft pneumatic bending actuator, and the sensing accuracy, sensitivity and reliability are improved. The proposed sensing configuration is effective for the feedback control of the soft pneumatic bending actuators.

Details

Industrial Robot: the international journal of robotics research and application, vol. 46 no. 1
Type: Research Article
ISSN: 0143-991X

Keywords

Book part
Publication date: 30 November 2018

Mingli Mei, Ru Zhao and Miaochen Zhu

This study investigated four different economic level areas of China (Shanghai, Shandong, Shaanxi, and Guizhou) to analyze the eastern and western urban and rural media…

Abstract

This study investigated four different economic level areas of China (Shanghai, Shandong, Shaanxi, and Guizhou) to analyze the eastern and western urban and rural media service status at different development stages. This set of data comes from the comparison of regional urban and rural areas and indicates the various aspects of differences in the survey area, including the media use habits, media resources, media consumer demand, evaluation of media services, the role of media in public life, public knowledge level, and so on. On analyzing data comprehensively, one thing can be found that there is a positive correlation between the public media contact degree and the public knowledge level. The media plays an extremely important role in public life and regional public knowledge gap between urban and rural areas exists. Furthermore, this gap is positively correlated to the media resources and media exposure. The trend of media using on mobile phone and computer in urban areas increases significantly greater than in rural areas. Then, how to narrow the urban–rural and regional public knowledge gap and reduce the negative impact of the digital divide will be an important urgent task.

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