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The purpose of this paper is to introduce executives to the idea of creating a writing and publishing strategy as part of their public relations (PR) and profile building

The paper provides a perspective on creating an executive writing and publishing strategy – why and how to do it.

The paper reveals that business leaders who write and publish have a higher profile and hence more business opportunities than their competitors

The practical implications are how to view writing and publishing as part of the marketing mix; how to organize one's ideas into a coherent plan; and how to maximize the return on investment of time and effort.

This is paper is based on a proven methodology (ten years in practice, 100+ books and articles produced by business leaders). In a competitive market, executives have a hard enough time keeping their eye on the business and the bottom line. In times of stress, many people forget about marketing and strategic marketing of the company's top executives is rarely done. It is a well known fact that people buy from people, and top executives are starting to realize the importance of being seen and heard, and sharing personal views on key issues. A good writing and publishing strategy is the most effective way to do this and leading writing and publishing strategist Mindy Gibbins‐Klein shares her best ideas in this timely article.

To establish ourselves as true thought leaders, we need to develop our skills so that we hone and shape our thinking before communicating with others. This paper aims toexplore the importance of pushing your own thinking further and offers seven simple practices that will help take it to the next level.

The author draws on 18 years of experience as a thought leader strategist.

Seven tactics are presented which if followed can sharpen thinking and help establish someone as a thought leader in their field.

The organizational world is now connected on a minute-by-minute basis through technology, and particularly social media. All leaders need to focus on the quality of their thinking, how they share their thinking and how this sharing shapes their global reputation.

The article was written to highlight the features within thought leadership, described within four subject headings, which can altogether contribute to developing a culture of thought leadership in any organization.

Set out in four easy steps, this article is designed to take the reader through the process of thought leadership and its development within an organization.

The article highlights the benefits of encouraging a thought leadership culture within an organization. It enhances the company name and it makes for more credibility and recognition.

Companies cannot be strong without good thought leadership – therefore it is important to bring out your organization's best thought leaders for ultimate recognition.

This paper sets out a framework for individuals and organizations to plan how to gain recognition as “thought leaders” in their industry – a crucial capability as technology makes the world ever smaller.

The purpose of this paper is to discuss becoming an expert.

Provides a viewpoint on being an expert.

You have many choices in life and in your business. One of the most significant choices you make is whether you will be the true expert in your field. By definition, the expert is the recognized leader, the one who stands above all the other people in that field. The expert is usually the one who puts more thought and attention into the goal and reaps the rewards.

Provides a viewpoint on being an expert.