Winning by thinking: how to create a culture of thought leadership in your organization

Abstract

Purpose

The article was written to highlight the features within thought leadership, described within four subject headings, which can altogether contribute to developing a culture of thought leadership in any organization.

Design/methodology/approach

Set out in four easy steps, this article is designed to take the reader through the process of thought leadership and its development within an organization.

Findings

The article highlights the benefits of encouraging a thought leadership culture within an organization. It enhances the company name and it makes for more credibility and recognition.

Practical implications

Companies cannot be strong without good thought leadership – therefore it is important to bring out your organization's best thought leaders for ultimate recognition.

Originality/value

This paper sets out a framework for individuals and organizations to plan how to gain recognition as “thought leaders” in their industry – a crucial capability as technology makes the world ever smaller.

Citation

Gibbins‐Klein, M. (2011), "Winning by thinking: how to create a culture of thought leadership in your organization", Development and Learning in Organizations, Vol. 25 No. 1, pp. 8-10. https://doi.org/10.1108/14777281111096762