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The aim of this chapter is to present a comprehensive definition of Global Services that encompasses the wide variety of phenomena currently present in the international trade in services to bring to light the shift we are witnessing from Business Process Outsourcing (BPO), Information Technology Outsourcing (ITO), and Knowledge Process Outsourcing (KPO) models toward end-to-end (E2E) services and to highlight the factors which have had and will have an effect on these processes in the coming years.

Many global organizations have identified limited availability of global talent as the primary limitation to their growth in key markets. At the same time, there is growing resistance to standard outsourcing arrangements among high-potential individuals, in locations such as India, who are no longer content serving as low-cost talent to perform narrowly circumscribed tasks that are “thrown over the wall” to them via e-mail. Rather than being second-class corporate citizens, these employees are looking for opportunities to rise into broader management and leadership roles, and are willing to move to a different employer if such possibilities for career growth are unavailable in their current workplace. They aspire to career paths that may include end-to-end responsibility for projects, including direct interface with internal or external customers, and comprehensive ownership of project scoping, implementation, and results. Organizations seeking to fully leverage their global talent must build skill sets among their employees that can enable them to move successfully beyond traditional outsourcing arrangements. Employees who have previously been in outsourcing roles often need to acquire capabilities such as executive presence, fluency in both micro- and macro-management practices, and leading with an agile style that adapts to different global market circumstances. Meanwhile, leaders from established markets must learn to apply a truly global perspective to tasks such as talent recruitment, performance management, and succession planning.

Purpose – To discuss how coevolutionary framework is useful to research emerging and evolving phenomena, such as global sourcing of business services, where West meets East.

Approach – The authors first introduce the phenomenon of global sourcing of business services and then review extant literature on coevolutionary research.

Findings – The authors discuss how global sourcing is a coevolutionary and multilevel phenomenon, which can be better understood by identifying micro and macro factors (task, firm, industry, and country), demand and supply (clients and service providers), technological and institutional factors (Information and Communication Technology (ICT), digitization, demographic trends, national and regional policies).

Research implications – The authors identify the main mechanisms, research questions, and methodological issues that underlie coevolutionary analysis.

Originality/Value – The main contribution of this chapter is twofold: provide a deeper and more nuanced understanding of global sourcing of business services, and assert that in coevolutionary research the role of mechanisms affecting a phenomenon may change over time.

Leaders derive their capacity for driving institutional change from their power over organizations, but prior research says little about how leaders with limited power over a dominant intraorganizational group can acquire such a capacity for institutional action. This chapter develops a multilevel model that helps to understand how leaders of public service organizations were able to introduce “contract organization” form of organizational governance that enabled them to outsource the provision of public services to private firms. By doing so, this chapter adds to existing accounts of how power and political processes can give rise to organizational and institutional change.

This chapter presents the e-marketing practices followed by the micro, small and medium enterprises (MSMEs) in India. It explored the owner-managers perceptions of MSMEs regarding their average expenditures, budget allocations, management, policy, sources of information, return on investment and their desire for formal training on e-marketing activities in future. Data were collected from 253 MSME owner-managers through an e-questionnaire. The researchers found that the majority of the MSME owner-managers allocate a monthly budget for e-marketing initiatives, and they have increased it over the past few years. However, the total expenditure on e-marketing activities is between 1% and 10% of their total marketing budget. These businesses are partly or fully outsourcing search engine optimization (SEO), display advertising and referral marketing, whereas other e-marketing activities are managed in-house. Generally, these MSMEs are not measuring the success of their digital marketing efforts. If they do it, they are not doing it in a professional manner. MSMEs were found to be slow in posting content and engaging their followers on social media. Surprisingly, two-third of the MSMEs that participated in this study did not show any desire to pursue courses in digital marketing. In conclusion, this study puts forward key implications to practitioners as well as to the government agencies that are involved in the promotion of information technology among MSMEs.

This chapter addresses the “Taylorism–Fayolism–Weberism (TFW) virus,” a metaphor developed to highlight how organizational features recommended by each of these three management theorists produce dysfunctions that create unintended hidden costs that adversely impact organizations and their employees. The virus leads to an ideology where cost cutting is seen as the best means to improve an organization’s performance. We explore the problematic features of the TFW virus: hyperspecialization, separation of work design from work execution, and depersonalized job descriptions designed for workers who are falsely assumed to be lazy. We then address how these organizational features are related to micro dysfunctions and hidden costs (e.g., poor work organization) that accumulate into macro-level dysfunctions and costs that form the features of the risk society envisioned by Ullrich Beck (1992). These dysfunctions collectively threaten human and planetary existence. Next, we describe how the socioeconomic approach to management (SEAM) can address the TFW virus in ways that manage and remediate micro, macro, and planetary risks that emerge from a globalized enterprise. We conclude by offering a hopeful agenda for research on how to use SEAM to more effectively manage the emerging micro and macro dysfunctions and impacts of the world risk society.