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This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.

To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.

The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.

The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.

To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.

This study aims to create a more humane and responsible workplace, individuals’ gratitude and meaningfulness seem of utmost importance. This study is an effort to understand the role of gratitude intent of potential managers.

This study examines the psychological characteristic of business students in India. The researchers surveyed 333 Indian students as future managers. The collected data has been analysed with the Smart PLS 3 version to assess the formative-reflective scale by comparing model fit, measurement model and structural modelling.

The results establish that gratitude significantly affects the life satisfaction of future managers. Findings also show that materialism is negatively related to life satisfaction and meaningfulness. The importance–performance map analysis finding suggests that meaningfulness in life is a potential indicator of life satisfaction for the population studied.

Due to the limited research available on the psychological underpinnings in the Indian context, there is a massive value in examining how materialism and gratitude concurrently and distinctively predict meaning in life and the life satisfaction of future managers. This paper gives a formative explanation of the model consisted gratitude, materialism and meaningfulness in life on the life satisfaction of future managers. This study establishes the importance of meaningfulness of life in attaining life satisfaction for young managers.