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1 – 2 of 2Robert F. Bruner, Dean Emeritus and Kevin Hare
In June 23, 2016, voters in the United Kingdom have just approved a referendum calling for leaving the European Union. The case describes the motives for European integration, the…
Abstract
In June 23, 2016, voters in the United Kingdom have just approved a referendum calling for leaving the European Union. The case describes the motives for European integration, the rise of separatist movements in the United Kingdom and elsewhere, and the referendum process itself.
The purpose of this case is to provide a contemporary counterpoint to a discussion of the economic and political motivations for the American Civil War. Dominant themes highlighted here are economic nationalism, political nationalism, cultural centrism and ethnocentrism, and populism.
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Keywords
Md. Fazla Mohiuddin, Anindo Mahmud, Hamim Islam and Tajandia Rahman Anchal
Undergraduate/Masters/MBA.
Abstract
Study level/applicability
Undergraduate/Masters/MBA.
Case overview
Anamika Enterprise Limited (AEL) is an export-import company founded in 1988. Today, AEL primarily imports coal from India which it then sells to customers in Bangladesh. However, a recent ban on coal mining in the Indian state of Meghalaya has created a huge problem for AEL. It is now considering opening trade routes to China and Indonesia. For that, it will need to consider both the short- and long-term factors related to its decision. It will need to take into consideration the cultural, economic and social factors in all three countries and trade accordingly. Tariff barriers and transportation costs will be a problem for AEL in the short run but in the long run, that may be overcome because of the experience effect arising from international business. Information and communication technology is also expected to have a huge impact.
Expected learning outcomes
Students are expected to learn the challenges of running international business in the real world and ways to overcome these challenges.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 5: International Business.
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