Anamika Enterprise Limited (AEL) is an export-import company founded in 1988. Today, AEL primarily imports coal from India which it then sells to customers in Bangladesh. However, a recent ban on coal mining in the Indian state of Meghalaya has created a huge problem for AEL. It is now considering opening trade routes to China and Indonesia. For that, it will need to consider both the short- and long-term factors related to its decision. It will need to take into consideration the cultural, economic and social factors in all three countries and trade accordingly. Tariff barriers and transportation costs will be a problem for AEL in the short run but in the long run, that may be overcome because of the experience effect arising from international business. Information and communication technology is also expected to have a huge impact.
Expected learning outcomes
Students are expected to learn the challenges of running international business in the real world and ways to overcome these challenges.
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CSS 5: International Business.
Mohiuddin, M.F., Mahmud, A., Islam, H. and Rahman Anchal, T. (2017), "Toward opening a new route for coal trading: a case study on a Bangladeshi SME", Emerald Emerging Markets Case Studies, Vol. 7 No. 3. https://doi.org/10.1108/EEMCS-01-2017-0003Download as .RIS
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