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The present study provides an overview of the historical as well as the global expansion of Facebook from developed countries to the developing countries. The chapter also provides an elaboration over the features and the architectural design of this Online Social Networking service. In order to understand the worldwide usage and acceptance of Facebook, and the gradual spread of Facebook from the United States to the European countries and then to the developing world, we need to pay close attention to the evolution of Facebook in these cultures. In comparison to the developed world, Facebook was slow to spread throughout developing countries. This chapter argues that certain conditions contributed to the expansion of Facebook in these countries. The growth of mobile technology and the usage of Facebook in multiple languages accelerated the increase in its membership. Although majority of the developing countries started using Facebook later than developed countries, within a few years they soon became the nations with the highest growth of Facebook users.

Recognition of a profit opportunity requires a framework of knowledge to place information about a profit opportunity in a context where it can be recognized. The same information about a profit opportunity could be revealed to many people, yet only a few with the appropriate knowledge will be able to place this information into a context that suggests to them a profit opportunity. This paper discusses how entrepreneurs gain knowledge to enable them to be more entrepreneurial, and shows how an economy generates information about entrepreneurial opportunities. Entrepreneurship adds to an economy’s knowledge base, making it easier to recognize profit opportunities when they arise.

This chapter argues that international business has much to contribute to intranational business in helping develop a theory of the business enterprise in space. It makes its arguments by articulating four propositions about international business that appear to carry over directly to intranational business. According to the first three propositions, business activities of multiple types are dampened by borders and those that do cross them typically diminish with geographic as well as other types of distance. The fourth proposition supplements these general discussions of the landscape of business with a focus on a specific business application: it works through the case of business strategy by discussing how insights from the international domain can be applied to the intranational domain in that field of business.

This contribution analyses marketing strategies of transnational corporations operating in the field of consumer goods in contemporary Egypt. Using anthropological methodology, I explore the interrelations between rural marketing and consumer intifada, and note that in contrast to commonly held views about the homogenisation of local consumer cultures, in the sense of a Coca-Colaisation process, corporate communications strategies and product policies over the past decade have been increasingly taking cultural spheres of meaning into account in their effort to penetrate the Egyptian mass market. Various indicators show that the relevance of producing and marketing standardised goods has been diminishing as compared to the key importance of adapting global products to the local setting with its various cultural and political components.