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This study aims to investigate the moderating effect of sustainability app on environmental citizenship behavior on the basis of norm-activation model.

A questionnaire survey, which comprises five variables (i.e. awareness of consequences, ascription of responsibility, personal norms, environmental citizenship behavior in a private sphere and environmental citizenship behavior in a public sphere) measured through 16 items, was conducted in the USA by using Amazon Mechanical Turk. With 549 valid respondents’ answers in hand, the collected data were analyzed applying a multi-group structural equation modelling technique with IBM SPSS AMOS 23 software program.

The results revealed that there is a positive and significant relationship between awareness of consequences, ascription of responsibility, personal norms and environmental citizenship behavior in both private and public sphere. Furthermore, this study attested that sustainability apps utilization has a moderating effect on the predictors of environmental citizenship behaviors.

Past studies have seldom examined the contribution of mobile apps to environmental sustainability. This paper enriches the extant academic literature in the field of technology for behavior change, and bears significant implications on how sustainability apps can be adopted by governments, policymakers, organizations and teacher educators to engage people and stimulate environmental citizenship behaviors.

This chapter explores young individuals’ attitude toward protection of personal data. Specifically, the discussion focuses on the General Data Protection Regulation (GDPR) and the introduction of a property right over personal data. To this end, a total of 10 in-depth interviews were conducted with both Albanian and Italian college students. Transcribed data from the interviews were analyzed through thematic analysis. Four main themes emerged from the interviews: (i) distrust toward the way personal data are used online, (ii) no change in behavior after the introduction of GDPR, (iii) limited knowledge regarding terms and conditions of websites, and (iv) individual desire for more control over his/her data. In light of the research findings, the present contribution highlights that, despite the GDPR enhances individuals’ data protection and rights, there is an intention–behavior gap that has been labeled in the literature as “privacy paradox.” Furthermore, findings reveal that treating personal data as a property right has pros and cons.

Big data is a buzzword of our times, and yet the awareness of what big data is, how it permeates our daily lives, and how it is applied either in the policy-making process or in the business sector remains relatively low. From a different perspective, while specialists, that is, practitioners and researchers, dealing with the technical facets of big data successfully uncover new features, new domains, and new opportunities related to big data, there is a need of evaluating and examining these findings through the lens of social sciences and management. This chapter offers an insight into key issues and developments that shape the broad and multi-directional big data debate. To this end, the content of the book is elaborated and the key findings are highlighted. In this way, this chapter serves as a very useful guide into the question of how big data is applied across issues and domains and how it is valid and relevant to all of us today.