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Purpose – This chapter is an exploration of how the Canadian media characterize the entire population of Canadian school shootings over a 25-year time period.

Methodology/approach – This chapter uses frame analysis to examine how the media characterize and frame Canadian school shootings within The Globe and Mail, a Canadian national newspaper.

Findings – This chapter demonstrates that the Canadian media utilize a small number of frames consistently over the 25-year period of analysis. Instead of changing their frame use within events over time, Canadian school shootings receive their own “frame emphasis,” reflecting the unique characteristics of each particular shooting. Additionally, the media utilize “exemplars,” or references to past North American school shootings, that serve as rhetorical anchors for future discussion of shooting events as they occur.

Research limitations/implications – As only one Canadian newspaper was utilized, this chapter may not be reflective of all Canadian news media.

Social implications – This chapter demonstrates the need to explore entire populations of school shootings in order to understand media frame use within and across events over time. It also demonstrates the need for international comparisons of school shootings, as the media utilize international exemplars to demonstrate links between school shooting events.

Originality/value of chapter – This chapter is unique in that it examines the entire population of Canadian school shootings to date (n=27), and it is the first to undertake a frame analysis of exclusively Canadian shootings.