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Book part
Publication date: 14 December 2023

Sibusiso D. Ntshangase and Ikechukwu O. Ezeuduji

This chapter presents a recent study which explored the impact of entrepreneurship education on South African tourism students' entrepreneurial intention, regarding starting a…

Abstract

This chapter presents a recent study which explored the impact of entrepreneurship education on South African tourism students' entrepreneurial intention, regarding starting a tourism-related business after graduation. The study used a structured questionnaire to collect data from randomly selected tourism students in a South African comprehensive University. Study findings show that entrepreneurship education has an influence on tourism students' entrepreneurial intentions and perceptions of desirability and feasibility. The study results moreover reveal that having entrepreneurial family background and entrepreneurship education played a role in achieving entrepreneurial attributes and desirability. The adoption of various reform programmes targeted at enhancing the graduate employability and/or self-employment, such as the inclusion of a new entrepreneurial track to the undergraduate curriculum, is one of the study's recommendations for the department of tourism studied. Students should be encouraged to apply for the entrepreneurship education track, which includes business training as well as customised coaching and mentorship sessions with accomplished businesspeople, as early as in their first academic year.

Book part
Publication date: 26 January 2023

Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa

This case discusses Bank Islam Brunei Darussalam’s (BIBD) social responsibility initiative. Social marketers are committed to people’s health and well-being; they are not…

Abstract

This case discusses Bank Islam Brunei Darussalam’s (BIBD) social responsibility initiative. Social marketers are committed to people’s health and well-being; they are not profit-oriented and are seeking a larger market share than commercial marketers. One such example is “Community for Brunei” the Corporate Social Responsibility (CSR) initiative by BIBD. It is an online marketplace designed to help small businesses, highlighting different social and philanthropic causes that are important to Bruneians’ nurturing identity. BIBD assists the country’s small, medium, and micro entrepreneurs to actively and competitively expand their businesses through the Brunei community. It aims to help ease and transform the marketplace for struggling entrepreneurs during the pandemic. The Brunei Community Platform uses technology to bring communities together and provide an online ecosystem with integrated digital payment gateways as part of their efforts to encourage a digital society driven by a cashless economy. Other than a digital marketplace, the Community for Brunei has evolved into a social charitable platform conducting charity drives in collaboration with other non-government organizations as well as a donation platform enabling the community to donate and give back to the nation in difficult times such as the COVID-19 pandemic. As part of BIBD’s overall commitment to maintain the United Nations Sustainable Development Goals, events related to Community for Brunei also guards urban areas to ensure its safety, resilience and sustainability. BIBD’s CSR projects also promotes sustainability in consumption and clean production patterns, and takes urgent action by responding to climate change and its impact. The key takeaways of BIBD’s digital platform Community for Brunei is not only to accept but to fully embrace digitization of today’s businesses to not only continue thriving in this very restricted and scarcely resourced environment but to also open up opportunities to enter their goods and services into the global market. It has also become a community-driven and socially responsible platform providing a place for the society to give back to the community.

Details

Sustainability and Social Marketing Issues in Asia
Type: Book
ISBN: 978-1-80071-845-6

Keywords

Book part
Publication date: 19 November 2018

Akilu Aliyu Shinkafi and Nor Aini Ali

Purpose – Entrepreneurship development has become a goal of many countries to achieve economic development. Islamic economics is concerned with marketing, trading, business and…

Abstract

Purpose – Entrepreneurship development has become a goal of many countries to achieve economic development. Islamic economics is concerned with marketing, trading, business and entrepreneurship activities. This chapter examines the role of entrepreneurship development in Islamic economics.

Methodology/approach – This chapter is purely theoretical in nature. Thus, the Glorious Qur’an, Hadith and other related documents are its major sources.

Findings – The discussion reveals that entrepreneurship development has the potential to promote economic growth and development, employment, self-reliance and national growth. The discussion identifies a lack of capital and financial support as a principal obstacle to the development of entrepreneurship and entrepreneurs. This chapter further reveals that the success of entrepreneurship development and other commercial activities requires organisation in terms of coordination, networking and sharing of resources, as well as cooperation between government, public sector, private sector and enterprise.

Originality/value –The chapter is original in its form and arrangement having emerged as a novel attempt and the first of its kind. The chapter has a pearl of value to the Islamic economists, entrepreneurs, academic circle, and all those who may consider it relevant for application in their desirable business and cherish the value of its standing.

Details

New Developments in Islamic Economics
Type: Book
ISBN: 978-1-78756-283-7

Keywords

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