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This study examines the semi-strong market efficiency of the Indian agricultural commodity market in light of market reforms and policies. This study investigates whether the market reforms have boosted the speed of price adjustment and influenced the market quality.

The study used the daily data of nine agricultural commodities. To precisely capture the effects of market microstructure changes, this study split the whole data into pre- and post-ban and pre- and post-reform eras. To ascertain the velocity of price adjustment, the authors used the ARMA (1,1) model, and the ADD VRatio was employed to identify the price movement on a specific day.

This study found that full incorporation of information happens sometimes. The authors noticed no gradual progress in the quickness of price adjustment. Since both methods suggested the same result for the period, the authors confirm that market microstructure changes do not enhance market quality.

This research has implications for academicians, policymakers and market players.

The paper has twofold novelty. First, this is a contemporary topic, and very few studies have been done in the Indian agriculture context. Second, the study has implications for policymakers and government because it highlights the effects of structural changes on market quality and market efficiency.

The purpose of this paper is to investigate the effect of game-speed on brand attitude and mediating role of thought favorability in the speed-attitude relationship in the context of in-game advertising (IGA). Specifically, this investigation employs the Limited Capacity Model of Attention and the heuristic-systematic model to explain the conditions under which in-game brand placements form favorable or unfavorable thoughts about the game and the embedded brand, and subsequent brand attitude.

In total, 78 student-gamers participated in the study. One-tailed independent-samples t-tests and a path analysis were used for hypothesis testing.

Results revealed that fast-paced games resulted in higher thought favorability and more favorable brand attitude than the slow-paced games. Furthermore, the results also showed that thought favorability mediated the relationship of game-speed and brand attitude among Indian gamers.

This paper adds to advertising literature from a non-traditional advertising perspective, primarily in the context of IGA, and explains the role played by game-speed as an antecedent to thought favorability that adds value to thought favorability and brand attitude relationship. Also, the study provides an important implication for the marketers that to generate more positive brand attitudes and high favorable thoughts, advertisers and game-developers must focus on high-speed games.

This study is the first in its stream toward understanding the mediating role of thought favorability in determining the persuasion effect on Indian gamers’ brand attitude in the context of online advertising from attention and elaboration perspectives.

The purpose of this study is to investigate the effect of game-product fit on brand advocacy and mediating role of thought favorability in fit and brand advocacy relationship in the context of in-game advertising (IGA) using congruity theory and heuristic systematic model. This expounds the conditions under which in-game brand placements form favorable or unfavorable thoughts about the game and the advertised brand, and following brand advocacy.

A total of 144 student-gamers participated in the study. One-way ANOVA and a path analysis were used for hypotheses testing.

Results showed that the high-fit game resulted in higher thought favorability and greater levels of brand advocacy than the low-fit game. Furthermore, results also revealed that thought favorability mediated the relationship of game-product fit and brand advocacy among players.

Research on IGA is still in its relative infancy, and how gamers respond to brand placements in games has yet to be fully established. This paper’s theoretical implications are primarily in the context of in-game advertising and explain the role played by game-product fit as an originator to thought favorability that further adds value to thought favorability and brand advocacy relationship.

The study offers important implications for marketers, advertisers, policy-makers in terms of effective game-designing and IGA execution.

Since very little research has been done focusing on mediating role of thought favorability in game-product fit and brand advocacy relationship in the context of IGA from attention and elaboration perspectives, this paper scores as a pioneering study of its kind in India.

As the epidemic of online fake news is causing major concerns in contexts such as politics and public health, the current study aimed to elucidate the effect of certain “heuristic cues,” or key contextual features, which may increase belief in the credibility and the subsequent sharing of online fake news.

This study employed a 2 (news veracity: real vs fake) × 2 (social endorsements: low Facebook “likes” vs high Facebook “likes”) between-subjects experimental design (N = 239).

The analysis revealed that a high number of Facebook “likes” accompanying fake news increased the perceived credibility of the material compared to a low number of “likes.” In addition, the mediation results indicated that increased perceptions of news credibility may create a situation in which readers feel that it is necessary to cognitively elaborate on the information present in the news, and this active processing finally leads to sharing.

The results from this study help explicate what drives increased belief and sharing of fake news and can aid in refining interventions aimed at combating fake news for both communities and organizations.

The current study expands upon existing literature, linking the use of social endorsements to perceived credibility of fake news and information, and sheds light on the causal mechanisms through which people make the decision to share news articles on social media.

This study aims to propose that providers should tailor recovery responses to consumers’ emotional states to improve evaluations and behavioral intentions.

A multi-study approach comprising field and lab data was used. The field study, conducted on the Boston public transport network during a weather crisis, sought to determine how a provider should deliver their recovery response to match the consumer’s affective state. In the lab studies, the importance of tailoring a recovery message to the consumer’s state is experimentally demonstrated while controlling for factors such as consumer brand involvement.

This study finds that an emotion-focused recovery emphasizing empathy should be given to those in an avoidance affective state (i.e. focused on the avoidance of negative outcomes) such as worry. A problem-focused recovery, in which the focus is on the process that led to the failure and the steps that will be taken to correct it, should be provided to those in an approach state (i.e. concerned with advancement and accomplishment) such as anger. This study also finds this effect is more salient under low involvement conditions.

Future research should examine how nonverbal behavior during recovery can be tailored to a consumer’s state.

Service providers are encouraged to tailor recovery messages to consumers’ affective states.

To the best of the authors’ knowledge, this study is the first to examine matching recovery messages to affective states, an important contribution as service failures can elicit a wide variety of affective states that influence how consumers react to recovery messages.

The study looks into the idea of Circular Economy through the lens of stock market performance. More specifically the authors examine if a company's association with the innovative and environment friendly disposal practices has an implication on its stock market performance.

The study adopts a quantitative approach to derive conclusions. The market efficiency and excess volatility are estimated using OHLC measures for more accuracy. For robustness checks VRatio, bootstrapping and simulation are used as detailed in section 3.2 of the study.

The study estimates show a clear sign of excess volatility in the majority of the stocks under consideration. That confirms that the market is highly fragmented for Circular Economy–focused stocks. These types of stocks are often cyclical in nature and can offer a variety investment opportunity in the short to medium term. In addition to it the study estimates confirm that Circular Economy–focused stocks show limited signs of market efficiency. Thus, unlike ESG investment the concept of Circular Economy investment is a bit more ambiguous to the global investors.

The present study is first of its kind that looks into the idea of Circular Economy through the lens of stock market performance.

This study aims to examine cultural differences between Easterners and Westerners in processing preference‐inconsistent information. The focal question that the study addresses is as follows: When faced with negative information about their preferred alternative, do Easterners and Westerners respond differently? If yes, how do these differences impact purchase intentions?

A total of 102 students from a major Korean university and 96 students from a major Canadian university participated in the study. The experiment involved reading fictitious but realistic product reviews about a new car model and responding to survey questions.

The authors find that, compared to Eastern consumers, Western consumers are affected differently by preference‐inconsistent information. They experience a greater level of cognitive discomfort, exhibit a stronger motivation to reduce that discomfort, and attempt to resolve the conflict between their original preference and inconsistent information. These factors lead to a significant reduction in their purchase intentions.

The use of student subjects may limit the generalizability of the study's findings.

Marketers can benefit by knowing that negative information about a product (as, say, in an online review) does not have a uniform effect across cultures. Consumers in Eastern cultures are more capable of handling negative information without reversing their product preferences. Western consumers, on the other hand, will strive to resolve the conflict between their preference (positive affect) and the negative product review (negative affect) by either changing their preference or discounting the review. Mostly, the damaging effects of a negative review are likely to be greater in Western cultures.

This study is the first attempt at examining the effect of cultural differences on processing preference‐inconsistent information. As organizations become more global, understanding culture‐based differences in information processing can help marketers create a more nuanced marketing strategy.

This research aims to explore how consumer responses to logo redesign (from angular to rounded) are contingent on brand commitment and self‐construal. The authors aim to explore two issues. First, what is the role of brand commitment on response to logo redesign and underlying brand attitude? Second, how does situational accessible self‐construal influence brand commitment in situations like this?

This research uses two field experiments; one using the general public via mall intercepts and the second with undergraduate college students.

In two studies the authors show that brand commitment negatively influences evaluation of inconsistent information (i.e. rounded logo), and this negative logo evaluation mediates the impact on brand attitude. They also find that motivated reasoning may be at play showing that when faced with inconsistent information brand commitment not only increases thought generation but, specifically, negative thoughts about the logo. Study 2, using more realistic stimuli shows that the deleterious effect of inconsistent information (i.e. new logo) is attenuated when the inconsistent information – i.e. rounded logo – is congruent with the consumers' self‐construal (i.e. interdependent self‐construal).

The authors advance the literature on self‐construal in advertising by identifying that self‐construal framing of ads may impact consumer response regardless of individual differences in self‐construal. They build on the work of Tsai who examined the effects of consumer characteristics such as product involvement and product knowledge in light of self‐construal differences on ad evaluation and purchase intentions.

The findings presented here suggest that consumers' responses to atypical brand information may be dependent on their level of brand commitment. This research shows that logo redesign in particular, and introduction of inconsistent information in general is a process that should be carefully managed. The second experiment shows that the independent message frame is the preferred approach for multi cultural/global marketers. In primarily independent cultures, one should target highly committed customers. In primarily interdependent cultures one can target both strongly and weakly committed consumers. These findings can help companies entering international markets or dealing with global brands. Beyond advertising, this research has application to other forms of brand aesthetics including packaging and web site design.

This study is the first to show that self‐construal framing can act as a boundary condition on the role that consumer commitment plays in shaping ad evaluations and purchase intentions regardless of chronic self‐construal.

The purpose of this paper is to determine whether foreign exchange markets in India have become more efficient over time. There were two major developments in India’s foreign exchange market since the 1980s: first, a shift in foreign exchange management regime from a basket peg to a free float; and second, a rapid phase of economic liberalization since the mid-1990s. The paper attempts to find out whether the market efficiency of foreign exchange markets is affected by these developments. The paper mainly uses the well-known Hurst exponent calculated through corrected empirical R over S analysis to determine whether the exchange rates possess long memory. The robustness of the method is tested by calculating the Hurst exponent through two other prevalent methods in the literature.

The authors apply the corrected empirical Hurst exponent which employs the Anis Lloyd correction with the modification suggested by Weron. The sensitivity of the results is then tested by replicating the calculations using the detrended fluctuation analysis and Robinson’s method.

All the methods show that: first, there is no significant change in the overall efficiency of the foreign exchange market vis a vis the US$ for the time period from 1980 to 2017. Second, neither regime shifts nor calculations over sub-time periods is able to identify significant change in the efficiency level of the market for the US$ exchange rate. Third, efficiency of different exchange rate markets are different over the time period 1999–2017. The US$ market has unequivocally more long run memory compared to the GBP, Yen and EURO markets. Fourth, the results are robust to the method used for calculations.

Does the efficiency of asset markets evolve over time? This paper attempts to answer this question. In the process, the paper studies the effect of regime shifts and progressive globalization on the ability of the market to internalize information.

The purpose of this study is to examine how product recalls affect brand commitment and post-recall purchase intention.

The role of consumer and product recall characteristics based on attribution theory is tested using data collected through experiments and analyzed using a type of finite mixture model.

Results indicate varying effects of product recalls on commitment across these four customer groups and a strong effect of affective commitment on post-recall purchase behavior.

This paper proposes four types of consumers based on dichotomous levels of affective and calculative commitment, namely, Hard Cores, Don’t-Cares, Lovers and Rationalists, and shows how product recalls affect these consumer groups differently, and how this information assists brand managers in developing post-product recall consumer management strategies.