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This paper aims to investigate the effectiveness of training during technological changes in Dubai-based companies by focusing on training program characteristics and employees’ training motivations.

A qualitative investigation was conducted that included interviews with eight managers and seven employees.

As demonstrated by the study results, managers and employees suggest that the 70-20-10 training model is effective for preparing employees to independently implement technological changes. However, employees argue that training motivations are not stable and vary within and among individuals during any organizational change, although this consideration is not acknowledged by managers.

This study is the first to focus on identifying how change management can be improved in Dubai-based companies via effective training.