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College students report high levels of stress, with academic performance serving as a major contributor. The purpose of this study was to examine how drinking to cope with stressors related to student grade point average (i.e., GPA), while testing academic achievement orientations (i.e. mastery or performance) as possible moderators for this relationship.

In total, 325 undergraduate college students from a university in the Mountain West of the USA reported on GPA, daily drinking, coping and academic achievement orientations.

Drinking to cope negatively predicted GPA. Holding a mastery academic achievement orientation was related to higher GPA, whereas a performance academic achievement orientation was related to a more deleterious relationship between drinking to cope and GPA. However, neither orientation (i.e. mastery or performance) moderated the relationship between drinking to cope and GPA.

Regardless of academic achievement orientation, drinking to cope was negatively associated with GPA. The negative relationship between drinking to cope and GPA for those with a performance orientation may suggest that these students drink to cope with academic stressors. Importantly, students who choose to drink alcohol to cope with academic stress may paradoxically experience poorer academic performance. Future research should examine whether teaching a mastery orientation to college students can protect against the deleterious effects of drinking to cope on GPA.

Investigates the use of advertising in marketing and its effectiveness. Suggests the establishment of objectives by setting a market share goal, determining the percentage of the market to be reached and agreeing the necessary budget. Looks into the difficulties of implementing this practice. Presents a list of advantages, main considerations and general areas of objectives and evaluations for this practice. Concludes that the advertising objective can be evaluated for its degree of achievement.

This review of normative and descriptive advertising research studies concludes that the studies have resulted in few great ideas. In spite of a quantitatively impressive research tonnage, the studies are unsystematic, the methods are often weak in validity, and the results are often irrelevant to the problems of advertising.To improve the state of the art, more emphasis on theory building is necessary. In particular, more attention should be directed toward formulating appropriate “models of man” and toward developing meaningful categories of the functions played by advertising. In addition, advertising studies would benefit by more breadth in behaviour, more breadth in space, and more breadth in time.

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

The paper introduces and annotates periodical articles, monographs, and audiovisual material examining library instruction and information literacy.

The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

The immense strides made by technical research and therefore in technical education during the past thirty years have been readily appreciated. What is less obvious is that west London—an area which for this purpose lies between Staines and Kensington—has developed with remarkable rapidity during that period too. A quarter of Britain's light industry is now concentrated in that region, and in it are located no less than 3,800 firms of various sizes.

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.

When school leaders advance strategic plans focused on improving educational equity through data-driven decision making, how do policies-as-practiced unfold in the daily work of science teachers? The paper aims to discuss this issue.

This ethnographic study examines how data-centric accountability and improvement efforts surface as practices for 36 science teachers in three secondary schools. For two years, researchers were embedded in schools alongside teachers moving through daily classroom practice, meetings with colleagues and leaders, data-centric meetings, and professional development days.

Bundled initiatives created consequences for science educators including missed opportunities to capitalize on student-generated ideas, to foster science sensemaking, and to pursue meaningful and equitable science learning. Problematic policy-practice intersections arose, in part, because of school leaders’ framing of district and school initiatives in ways that undermined equity in science education.

From the perspective of science education, this paper raises an alarming problem for equitable science teaching. Lessons learned from missteps seen in this study have practical implications for others attempting similar work. The paper suggests alternatives for supporting meaningful and equitable science education.

Seeing leaders’ framing of policy initiatives, their bundling of performance goals, equity and accountability efforts, and their instructional coaching activities from the point of view of teachers affords unique insight into how leadership activities mediate policies in schools.