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This research aims to describe sustainability practices adopted by companies and the influence they have with the involvement of stakeholders.

Qualitative investigation, using case study methodology, was undertaken in 17 companies that use strategic sustainability practices in some way. The companies were observed under the theoretical perspective of social responsibility and sustainability, and with the approach of strategic practices.

Interpreting the data produces an alternative framework of analysis for strategic organizational activities oriented toward the understanding of practices of sustainability, especially in processes aimed at catering to and/or involving stakeholders. The research further supports the idea that sustainability practices, regardless of their level of implementation, have a strong relationship, in these companies, with stakeholder interests.

The intent is that the proposed analytical framework will allow further debate toward better understanding of actions focused on environmental determinism and internal company conditions.

Sustainability is increasingly at the forefront of the public debate in Europe and the world. However, despite this increased interest, research seems to have partially ignored the importance of its social dimension and the issues related to social equity, people care, protection and personal development at all stages of society and, consequently, of business. Accordingly, this paper aims at investigating the “soft” dimensions of sustainability, integrating its mainstream “technical storyline” with a “human/social storyline”.

In this paper a taxonomy of the main key drivers of the soft dimension of sustainability is proposed and tested on a sample of Italian companies. Through interviews with their managers, actions and needs in terms of sustainability soft drivers are identified.

The achieved results demonstrated that the case companies differently integrated the soft dimensions of sustainability within their companies. All the sample companies are aware of the role of social sustainability. According to the proposed taxonomy, the systemic drivers of soft sustainability are the main shared ones.

The paper provides new insights into the essence of the organizational soft dimensions and their centrality in the overall achievement of sustainability for companies. It also offers managerial insights into how to effectively manage these dimensions and policy implications about the need for clearer consideration.