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1 – 1 of 1Lorraine L. Taylor and Deborah L. Walker
Andrea Seid is responsible for tourism marketing in a destination management organization in Colorado. In her position, she faces a difficult decision of whether to promote…
Abstract
Synopsis
Andrea Seid is responsible for tourism marketing in a destination management organization in Colorado. In her position, she faces a difficult decision of whether to promote marijuana-related businesses on her website and in the local welcome centers.
Research methodology
Primary research took place through interviews with Andrea Seid and John Mace, a local business owner. All other data were collected from secondary sources.
Relevant courses and levels
This case would help students to apply concepts from courses such as: services marketing, tourism management, destination management and tourism development.
Theoretical bases
The decision at the root of the case is a real-world application of stakeholder theory.
Details