Search results

1 – 10 of 108
Open Access
Article
Publication date: 8 October 2019

Daniel William Mackenzie Wright

The purpose of this paper is to offer original ideas into a potential future cannabis industry in the UK. This paper presents novel approaches regarding the potential existence of…

8458

Abstract

Purpose

The purpose of this paper is to offer original ideas into a potential future cannabis industry in the UK. This paper presents novel approaches regarding the potential existence of cannabis for the tourism industry. It presents an idea in which the UK Government could produce, distribute and control the industry. The proposed idea presents a scheme in which the UK could encourage regional tourism (inclusive to domestic and international travellers) through a controlled but innovative cannabis market scheme. This paper presents a future scenario aiming to encourage dialogue and critique, at a time when attitudes to cannabis are changing.

Design/methodology/approach

This research takes a scenario narrative approach in presenting and exploring a potential future cannabis market in the UK. The importance of narrative writing as a method is recognised by Lindgren and Bandhold (2009), who identify the significance in telling a story to the reader. Taking a pragmatic approach, embracing diverse philosophical methods, this research explores past and current trends via a mixture of secondary data sources to create and present a scenario narrative of the future.

Findings

This paper identified that trends in legalising cannabis for cultivation, medical and recreational purposes continue to become more liberal globally. However, cannabis laws mainly focus on the use for residents. Consequently, domestic tourism markets have the potential to grow. However, there is limited consideration regarding the potential for international tourism cannabis markets. Thus, the findings of this research are based on the potential for the UK to implement and promote a cannabis industry for international travellers.

Originality/value

This paper offers original ideas in exploring a future cannabis market in the UK, one where regional tourism is considered. The paper presents a novel approach that encourages domestic and international tourists to engage with the cannabis industry by navigating a well-managed, local approach to supplying cannabis in the UK.

Details

Journal of Tourism Futures, vol. 5 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 19 January 2022

Jun Wen, Metin Kozak and Tianyu Ying

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while…

Abstract

Purpose

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while travelling. This study aims to compare cannabis tourists' perceived constraints between first-time and repeat tourists to gain comprehensive understanding.

Design/methodology/approach

This study involved 32 conversational field interviews (5–10 min) with Chinese tourists who had smoked cannabis in coffee shops in Amsterdam to identify perceived constraints to engaging in cannabis tourism. The hierarchical constraint model (HCM) informed qualitative data coding using a deductive approach to compare first-time and repeat tourists. Content analysis was conducted manually.

Findings

Results showed that both tourist groups faced intrapersonal, interpersonal and structural perceived constraints to cannabis consumption. Differences in first-time and repeat cannabis tourists' perceived constraints were explained using the neutralization technique framework and psychological tactics, such as the defence of necessity, claims of entitlement, normal practice and claims of relative acceptability. In addition, social exchange theory was employed to explain why repeat cannabis tourists perceived fewer constraints than first-time tourists.

Practical implications

Although the current study did not intend to address the importance of cannabis tourism in places where cannabis is commercially available, findings offer empirical guidance for industry practitioners and policymakers regarding cannabis use education, prevention and policy in tourism contexts; related efforts can promote the sustainable development of this tourism market while protecting cannabis tourists' physical and psychological well-being.

Originality/value

This study makes important theoretical contributions regarding travel constraints in the unique context of cannabis tourism between first-time and repeat tourists. Findings will also enable academics, industry operators, policymakers and local residents of cannabis tourism destinations to better understand how these tourists decide whether to consume cannabis overseas. Differences in these perceived constraints between first-time and repeat tourists are discussed to highlight the dynamic nature of travel constraints.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 4 October 2019

Soo Kang, Jeffrey Miller and Jaeseok Lee

The purpose of this paper is to understand how festival quality, satisfaction and intention to return among cannabis festival attendees were interrelated by using the 2018 Mile…

Abstract

Purpose

The purpose of this paper is to understand how festival quality, satisfaction and intention to return among cannabis festival attendees were interrelated by using the 2018 Mile High 420 Cannabis Festival in Denver, Colorado, USA.

Design/methodology/approach

This study employed an online survey with festival attendees to the 2018 Mile High 420 Festival. A total of 664 attendees participated in the survey.

Findings

Findings of the study revealed the demographic profile of cannabis festival attendees (i.e. relatively young, single and evenly distributed in terms of gender and residency) and its relationships with respondents’ perceived festival qualities. In addition, two dimensions of festival quality unique to the context of marijuana festival influenced attendees’ satisfaction and intent to return significantly. Festival attendees’ travel characteristics were used to describe attendees’ satisfaction and intent to return to a different degree. This research has also highlighted a lack of research in the area of cannabis events/festivals.

Originality/value

This study is the first investigation that studied a cannabis-themed festival in the tourism literature. As legalization of recreational cannabis has been embraced in the USA and abroad (i.e. Canada), the findings of this empirical study will help the industry professionals and policy makers to understand this unprecedented SIT market and can be used as the benchmarks for their legal and operational practicality. Further, this study highlights research gaps in the tourism literature, and identifies those areas where future study is unlikely to provide new knowledge.

Details

International Journal of Event and Festival Management, vol. 10 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 5 March 2021

Soo K. Kang and Jaeseok Lee

The present study aimed at classifying cannabis festival attendees based on their motivation and travel activities, profiling the resultant latent groups with demographic and…

Abstract

Purpose

The present study aimed at classifying cannabis festival attendees based on their motivation and travel activities, profiling the resultant latent groups with demographic and travel characteristics and examining the association between the groups.

Design/methodology/approach

With a quantitative-exploratory approach, this study collected 392 out-of-state visitors' responses to a cannabis festival in Denver, Colorado and classified them according to their motivation and activity participation. Using the classification results, the study profiled the festival visitors based on their demographic and travel characteristics. Latent class analysis, analysis of variance (ANOVA) and cross-tabulation were employed.

Findings

The results revealed that festival visitors were categorized into four latent groups by motivation and three latent groups by travel activity participation. Regarding motivation, the cannabis seekers (relatively young, White/Caucasian and residents in liberal states) and multi-purpose seekers (relatively young, Black/African American and residents in conservative states) were strongly motivated by cannabis-related factors. For travel activity participation, moderate participants were more likely to be first-time visitors, whereas active and passive participants were classified as repeat visitors.

Originality/value

The current study filled the research gap in the quantitative exploration of cannabis tourism industry in general and cannabis festival segment specifically. The findings contribute to (1) better understanding of out-of-state visitors' motivation and travel behaviors while attending a cannabis themed festival and (2) serving as a seminal work in the context of cannabis tourism literature since the recreational cannabis legalization in the United States.

Details

Journal of Hospitality and Tourism Insights, vol. 4 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 30 May 2019

Kostas Skliamis and Dirk J. Korf

The purpose of this paper is to: describe and contextualize the aims and distinctive and common characteristics of cannabis festivals in countries with different cannabis

2044

Abstract

Purpose

The purpose of this paper is to: describe and contextualize the aims and distinctive and common characteristics of cannabis festivals in countries with different cannabis policies; assess characteristics of participants; identify reasons to attend cannabis festivals; explore to which extent cannabis festivals contribute to the social and cultural acceptance of cannabis, as perceived by attendees.

Design/methodology/approach

The approach incorporates three methods of data collection in the research design; quantitative research among 1,355 participants, participant observation and interviews with the organizers.

Findings

Cannabis festivals in Amsterdam, Berlin, Rome and Athens have common features but also maintain and reproduce local, social and cultural characteristics. Cannabis festivals, as well as their attendees, represent heterogeneous categories. The style of the festival – music festival or march combined with music – affects the main reason for attendance by the participants. In cannabis festivals more similar to music festivals the majority of the respondents attended for entertainment while at the cannabis festivals in the form of a march combined with music the majority attended for protest. Furthermore, increasing age, residency and the high frequency of cannabis use are factors that led the participants to attend for protest.

Originality/value

The research on cannabis festivals is limited. This paper not only explores the aims of cannabis festivals in four capital cities of Europe and the characteristics of their attendees including motivations, but also offers interesting insights for understanding the ways in which political and social constructions like cannabis festivals shape attitudes, perception and behaviors around cannabis use.

Details

International Journal of Event and Festival Management, vol. 10 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 December 2021

Alana Griffith, Mahalia Jackman and Peter Wickham

Public support for various policy options for managing cannabis in the Caribbean and the characteristics of those most likely to support specific policy options remains largely…

Abstract

Purpose

Public support for various policy options for managing cannabis in the Caribbean and the characteristics of those most likely to support specific policy options remains largely unknown. The purpose of this study is to investigate the impact of age, sex and employment status on the public attitudes towards the full legalisation of cannabis, partial legalisation (that is for medical or religious purposes) or its continued prohibition.

Design/methodology/approach

Using secondary data collected from nationally representative public opinion polls conducted by Caribbean Research and Development Services from 2016–2018, this paper compares the public attitudes towards cannabis in Barbados, St. Vincent and the Grenadines, St. Lucia, Antigua and Barbuda and Dominica using a multinomial logistic model.

Findings

Support for the continued prohibition, legalisation or partial legalisation of cannabis varied significantly by age, employment status and country of residence. Women, people over 51 years of age and the employed were more likely to support full prohibition. Attitudes towards cannabis policy in the Caribbean are by no means homogenous, neither are the policy shifts occurring across the region, with some of these changes occurring slowly and not necessarily reflective of cultural dynamics.

Originality/value

This study is unique in its cross-country analysis in the Caribbean and providing valuable insight into the levels public support for cannabis legalisation. Its findings can help shape targeted public education in these countries.

Details

Drugs and Alcohol Today, vol. 22 no. 1
Type: Research Article
ISSN: 1745-9265

Keywords

Article
Publication date: 26 April 2018

Machel Anthony Emanuel, Andre Yone Haughton and K’adamawe K’nife

The purpose of this paper is to explore the effects of legislative amendments to the Dangerous Drugs Act in 2015 and the establishment of a Cannabis Licensing Authority (CLA) in…

Abstract

Purpose

The purpose of this paper is to explore the effects of legislative amendments to the Dangerous Drugs Act in 2015 and the establishment of a Cannabis Licensing Authority (CLA) in Jamaica as the first Caribbean country to decriminalize cannabis and attempt to establish a medical cannabis industry. The research also attempts to understand the perception of key industry players and interest groups to the existing regulatory framework in Jamaica.

Design/methodology/approach

The research reviews local and global trends, the developments in cannabis legislation and conducts questionnaires as well as semi-structured interviews to get feedback from key industry stakeholders and interest groups.

Findings

The findings suggest that there is a lack of confidence in the CLA in Jamaica, who are faced with the task of balancing the emerging medical cannabis industry and formalizing the existing illegal cannabis trade. There appears to be inconsistencies and lack of coordination between the associated ministries, departments and agencies. The CLA in Jamaica has established two separate cannabis models that appear to be incoherent in their approach to policy. On the one hand they are regulating cultivation, processing and supply, and on the other hand, the law remains unclear about the purchase or consumption of cannabis and its by-products.

Practical implications

Countries must learn from Jamaica’s experience if they wish to effectively establish a medical cannabis industry and legitimize existing illegal cannabis economic activities. These countries must ensure they tailor fit the approach of their CLAs to minimize any negative perception from industry players. Laws established to facilitate linkages from the cultivation to processing to packaging to transportation to retail must also include clear laws surrounding the purchase and consumption of cannabis. Jamaica has a far way to go and must continue to learn from other countries and states, for example, Holland, Spain and Uruguay, while at the same time learning from itself.

Originality/value

This paper is novel as it addresses the transition of the legislative process in Jamaica. It also serves as lesson for other countries that seek to engage in the development of their cannabis industries.

Details

Drugs and Alcohol Today, vol. 18 no. 2
Type: Research Article
ISSN: 1745-9265

Keywords

Case study
Publication date: 10 September 2018

Lorraine L. Taylor and Deborah L. Walker

Andrea Seid is responsible for tourism marketing in a destination management organization in Colorado. In her position, she faces a difficult decision of whether to promote…

Abstract

Synopsis

Andrea Seid is responsible for tourism marketing in a destination management organization in Colorado. In her position, she faces a difficult decision of whether to promote marijuana-related businesses on her website and in the local welcome centers.

Research methodology

Primary research took place through interviews with Andrea Seid and John Mace, a local business owner. All other data were collected from secondary sources.

Relevant courses and levels

This case would help students to apply concepts from courses such as: services marketing, tourism management, destination management and tourism development.

Theoretical bases

The decision at the root of the case is a real-world application of stakeholder theory.

Details

The CASE Journal, vol. 14 no. 5
Type: Case Study
ISSN: 1544-9106

Keywords

Abstract

Details

Journal of Hospitality and Tourism Insights, vol. 4 no. 2
Type: Research Article
ISSN: 2514-9792

Open Access
Article
Publication date: 21 November 2019

Ian Seymour Yeoman

753

Abstract

Details

Journal of Tourism Futures, vol. 5 no. 3
Type: Research Article
ISSN: 2055-5911

1 – 10 of 108