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The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals.

In order to identify the logistic regression applications, those journals having “marketing” term in their titles and indexed by the social citation index (SSCI) were included. As a result, the target population consisted of 12 journals fulfilling the criteria set. However, only eight of these that were accessible by the researchers were included in the study.

The classification of marketing articles from the chosen prominent marketing journals were made by journal title, article topic, target population, data collection method, and study location has mapped the position of logistic regression in the marketing literature.

The sample journal coverage was limited with 12 marketing journals indexed in SSCI. In some of the journals utilized, the accessibility was limited by the electronic database year coverage. Due to this limitation, the researchers could not reach the exact number of articles using logistic regression.

The results of this study could highlight what is researched with logistic regression about marketing problems and may shed light on solving different problems on marketing topics for the future.

The purpose of this paper is to investigate whether corporate dividend policy changed during the financial crisis.

For this study, a life‐cycle model is used to predict the probability that a firm pays a dividend. The data sample for this research follows that of Fama and French and of DeAngelo et al., for the time period of 2006‐2009. The panel logistic regression analysis considers the firm cluster effects and the autoregressive correlation of the firm clusters.

This study shows evidence that the probability that a firm paid a dividend declined in 2008 and 2009, even after taking the firm's financial condition into account. Furthermore, the analysis also shows that dividend policy did shift during the financial crisis.

The results of this study show that dividend policy did shift during the financial crisis. The research provides evidence that firms placed additional emphasis on financial viability after the financial crisis.

Artificial neural network (ANN) models, part of the discipline of machine learning and artificial intelligence, are becoming more popular in the marketing literature and in marketing practice. This paper aims to provide a series of tests between ANN models and competing predictive models.

A total of 46 pairs of models were evaluated in an objective model-building environment. Either logistic regression or multiple regression models were developed and then were compared to ANN models using the same set of input variables. Three sets of B2B data were used to test the models. Emphasis also was placed on evaluating small samples.

ANN models tend to generate model predictions that are more accurate or the same as logistic regression models. However, when ANN models are compared to multiple regression models, the results are mixed. For small sample sizes, the modeling results are the same as for larger samples.

Like all marketing research, this application is limited by the methods and the data used to conduct the research. The findings strongly suggest that, because of their predictive accuracy, ANN models will have an important role in the future of B2B marketing research and model-building applications.

ANN models should be carefully considered for potential use in marketing research and model-building applications by B2B academics and practitioners alike.

The research contributes to the B2B marketing literature by providing a more rigorous test on ANN models using B2B data than has been conducted before.

The purpose of this paper is to discuss and assess the structural characteristics (conceptual utility) of the most popular classification and predictive techniques employed in customer relationship management and customer scoring and to evaluate their classification and predictive precision.

A sample of customers' credit rating and socio‐demographic profiles are employed to evaluate the analytic and classification properties of discriminant analysis, binary logistic regression, artificial neural networks, C5 algorithm, and regression trees employing Chi‐squared Automatic Interaction Detector (CHAID).

With regards to interpretability and the conceptual utility of the parameters generated by the five techniques, logistic regression provides easily interpretable parameters through its logit. The logits can be interpreted in the same way as regression slopes. In addition, the logits can be converted to odds providing a common sense evaluation of the relative importance of each independent variable. Finally, the technique provides robust statistical tests to evaluate the model parameters. Finally, both CHAID and the C5 algorithm provide visual tools (regression tree) and semantic rules (rule set for classification) to facilitate the interpretation of the model parameters. These can be highly desirable properties when the researcher attempts to explain the conceptual and operational foundations of the model.

Most treatments of complex classification procedures have been undertaken idiosyncratically, that is, evaluating only one technique. This paper evaluates and compares the conceptual utility and predictive precision of five different classification techniques on a moderate sample size and provides clear guidelines in technique selection when undertaking customer scoring and classification.

Citizen trust in police is important in terms of citizen consent to government policies and of police achieving their organizational goals. In the previous study, improvements in police policy, organizational operation and policing activities were developed to clarify which factors influence trust in police and how trust can be improved. This research raises the question, would changes in trust in police have an impact on trust in government? In this paper, this research question is discussed theoretically and the causal relationship analyzed empirically by applying OLS, ordered logistic, 2SLS and logistic regressions.

The basic analysis methods are to apply the OLS and the ordered logistic regression. OLS regression analysis is an analytical method that minimizes an error range of a regression line. The assumptions for OLS are: linearity, independence, equilibrium, extrapolation and multicollinearity issues. These problems were statistically verified and analyzed, in order to confirm the robustness of the analysis results by comparing the results of the ordered logistic regression because of the sequence characteristic of the dependent variable. The data to be used in this study is the Asia Barometer Survey in 2013.

Trust in police and citizen perception of safety are analyzed as important factors to increase trust in the government. The effects of trust in police are more significant than the effects of control variables, and the direction and strength of the results are stable. The effect of trust in police on trust in government is strengthened by the perception of safety (IV). In addition, OLS, ordered logistic regression analysis, which analyzed trust in central government and local government, and logistic regression analysis categorized by trust and distrust show the stability.

This paper has implications in terms of theoretical and empirical analysis of the relationship between trust in police and trust in government. In addition, the impact of perception of safety on trust in police can be provided to police officers, policymakers and governors who are seeking to increase trust in government. This paper is also meaningful in that it is the microscopic research based on the citizens' survey. One of the limitations of macroscopic research is that it does not consider the individual perceptions of citizens.

The results of this paper can confirm the relationship of the virtuous cycle, which is perception of safety – trust in police – trust in government. The police will need to provide security services to improve citizens' perception of safety and make great efforts to create safer communities and society. Trust in police formed through this process can be an important component of trust in government. By making citizens feel safer and achieving trust in police, ultimately, trust in government will be improved.

The police perform one of the essential roles of government and are one of the major components of trust in government, but the police sector has been neglected compared to the roles of the economic and political sectors. These influences of macro factors are too abstract to allow specific policy directions to be suggested. If we consider trust in police, and factors that can improve trust in government, we can suggest practical policy alternatives.

This paper aims to use artificial neural network (ANN) methods to predict stock price crashes in the Chinese equity market.

Three ANN models are developed and compared with the logistic regression model.

Results from this study conclude that the ANN approaches outperform the traditional logistic regression model, with fewer hidden layers in the ANN model having superior performance compared to the ANNs with multiple hidden layers. Results from the ANN approach also reveal that foreign institutional ownership, financial leverage, weekly average return and market-to-book ratio are the important variables when predicting stock price crashes, consistent with results from the traditional logistic model.

First, the ANN framework has been used in this study to forecast the stock price crashes and compared to the traditional logistic model in the world’s largest emerging market China. Second, the receiver operating characteristics curves and the area under the ROC curve have been used to evaluate the forecasting performance between the ANNs and the traditional approaches, in addition to some traditional performance evaluation methods.

The purpose of this study is to understand the effect of price promotions, venue and place of residence on low‐risk, risky and high‐risk alcohol consumption behaviour of young women between 18 and 24 years of age who attend university in Australia, Wales and Germany.

The quantitative, self‐administered questionnaire collected data from a convenience sample of three universities in three OECD countries with high alcohol consumption being: a regional Australian university (n=305), a city Welsh university (n=354) and a rural German university (n=325).

First, the multinomial logistic regression results revealed that price promotions and venue influenced alcohol consumption in Wales alone while place of residence influenced alcohol consumption in Australia; however, price promotions, venue and place of residence had no effect on young women attending university in Germany. Second, the binomial logistic regression results for Wales reported a sensitivity to price promotions for all three alcohol consumption risk classifications; however, location was of little consequence to risky drinkers when compared to high risk drinkers. For Australia, the place of residence did not influence alcohol consumption for both risky and high‐risk drinkers.

The value of this study lies in the examination of three levels of alcohol consumption – low‐risk, risky and high‐risk – for the same cohort across three countries using the same test instrument and standard alcohol consumption metrics. As such, this study provides a more meaningful macro view of alcohol consumption; thus has the capacity to contribute to effectual intervention strategies.

This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands.

The empirical research framework was developed by synthesising the past literature on masstige marketing and brand extension. Data was collected using a survey questionnaire from 396 respondents availing M-Wallet. Structural equation modelling was used to validate the brand revitalization attributes; further, the binary logistic regression model examined the effect of revitalization attributes on the chance of increasing customer's perception of masstige.

The exploratory study suggested brand image, service quality and value for money pricing as essential attributes to revitalize mass brands into masstige brands; furthermore, path analysis validated the positive effects of these attributes on the perception of masstige. The proposed binary logistic regression model suggested brand image as sensitive attributes, increasing the odds ratio by 9.39 times in favour of perceiving brand as masstige followed by the perceived service quality that is 5.87 times. The prediction capability of the proposed binary logistic regression model is found to be 96%.

The methodology of this study provides the basis for future researchers to advance research on masstige. This study will assist the marketers of mass brands to make better marketing decisions related to how masstige image can be sustained or a new or less known brand can be revitalized into a prestigious brand.

This study is the first to provide empirical evidence of how the mass brand can be revitalised as masstige brands by considering image, quality and price attributes.

This paper aims to examine the effect of domain knowledge on eye-tracking measures and predict readers’ domain knowledge from these measures in a navigational table of contents (N-TOC) system.

A controlled experiment of three reading tasks was conducted in an N-TOC system for 24 postgraduates of Wuhan University. Data including fixation duration, fixation count and inter-scanning transitions were collected and calculated. Participants’ domain knowledge was measured by pre-experiment questionnaires. Logistic regression analysis was leveraged to build the prediction model and the model’s performance was evaluated based on baseline model.

The results showed that novices spent significantly more time in fixating on text area than experts, because of the difficulty of understanding the information of text area. Total fixation duration on text area (TFD_T) was a significantly negative predictor of domain knowledge. The prediction performance of logistic regression model using eye-tracking measures was better than baseline model, with the accuracy, precision and F(β = 1) scores to be 0.71, 0.86, 0.79.

Little research has been reported in literature on investigation of domain knowledge effect on eye-tracking measures during reading and prediction of domain knowledge based on eye-tracking measures. Most studies focus on multimedia learning. With respect to the prediction of domain knowledge, only some studies are found in the field of information search. This paper makes a good contribution to the literature on the effect of domain knowledge on eye-tracking measures during N-TOC reading and predicting domain knowledge.

The purpose of this study is to clarify the relationship between getting quality awards by companies and their financial performance in Iran's business.

In the first step, the relationship between awards scores and financial performance by canonical correlation analysis was examined. Then, binary and multinomial logistic regression was used to determine the degree of impact of each financial performance measure on getting quality awards. Finally, two forecasting functions were explored: the probability of achieving quality awards and the probability of achieving different levels of these awards.

Based on the analyzed data of 112 companies through canonical correlation analysis, there was a weak relationship between financial performance and getting quality awards. Also, by using logistic regression, no result was found to prove the impact of financial performance measures on getting Iran's national quality awards. It can be concluded that conceptually, deployment of excellence organizational models will not result in favorable outcomes, especially in the financial scope. Also, practically, excellence models have not been well deployed in Iranian companies, or these models do not fit to Iran's business environment. Organizational culture may not be consistent with quality.

Quality awards are given to qualified companies following the establishment of models of excellence such as the European Foundation for Quality Management (EFQM). The main novelty of this research is to clarify the relationship between getting quality awards by companies and their financial performance in Iran's business.