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Purpose – To provide classroom teachers with the rationale and methods necessary to grow the engagement of struggling readers.Design/methodology/approach – The chapter is organized as a series of mini case studies.Findings – Provides a comprehensive description of the methods/practices used with each student or group of students in order to encourage methodological replication.Research limitations/implications – This is not an exhaustive overview of engaging methods, but the case studies should be familiar to classroom teachers and reading specialists. The authors carefully explain how the methods were differentiated for each student or group of students. In addition, the methods are described in sufficient detail so as to ensure that readers can utilize the methods and/or practices with their struggling readers.Practical implications – The chapter advocates that classroom teachers and/or reading specialists carefully consider motivation when planning intervention. The crafted case studies illuminate how such planning and delivery might be implemented.Originality/value of chapter – In order for struggling readers to engage with text for purpose and pleasure, a responsive approach is necessary. Such an approach considers motivation as a critical competent of effective intervention.

In order to comply with the new Common Core standards, it is imperative teachers, particularly those at the elementary levels, incorporate English/Language Arts (ELA) in their social studies classes. These reading, writing, speaking, and listening foci, through the use of informational texts, necessitate strategies to help students meet these standards. They also help students learn social studies content and gain historical understanding. Teachers can meet these standards through an adapted Jigsaw strategy using primary source materials. We review a modified Jigsaw strategy; we call a “Source-Focused Jigsaw.” An aspect of this type of Jigsaw is its allowance of students to focus on the similarities and differences between multiple documents, which is a specific emphasis of the Common Core Standards. This strategy allows young learners to think like a historian and to understand various sources often contain different information. They also learn multiple sources may be necessary to for decision-making. The authors provide lesson examples of its use with social studies informational texts and ELA.

While the customer brand engagement (CBE) research has advanced important insight, most studies to date explore CBE under regular, free-market conditions, yielding an important knowledge gap regarding its manifestation under less regular conditions, including disaster/pandemics. This study, therefore, aims to explore CBE with essential/non-essential service during COVID-19-prompted citizen lockdown.

Based on a review, the authors develop a framework of lockdown-based CBE with essential/non-essential service interactions, which are conceptualized by their respective capacity to meet differing needs in Maslow’s hierarchy. The authors view lockdown-based essential/non-essential service interactions to differentially impact CBE, as summarized in a set of propositions.

The framework depicts lockdown-based essential/non-essential service interactions and their respective impact on CBE. The authors propose two essential service modes (i.e. socially distant/platform-mediated interactions) and two non-essential service modes (i.e. service closure/platform-mediated interactions), which the authors hypothesize to differently affect CBE. Moreover, the authors view the associations between our lockdown-based service modes and CBE to be moderated by customers’ regulatory focus (i.e. promotion/prevention), as formalized in the propositions.

Given the authors’ focus on lockdown-based CBE, this paper adds unique insight to the literature. It also raises ample opportunities for further study, as outlined.

This study yields important managerial implications, including the suggested adoption of differing tactics/strategies to leverage promotion/prevention-focused customers’ brand engagement during lockdown.

By exploring the effects of lockdown-based essential/non-essential service modes on promotion/prevention-focused customers’ brand engagement, this paper adds novel insight.

Ostomy Awareness Month is an attempt to combat the lack of public knowledge about ostomies and provide forums for the discussion of ostomy‐related issues among families, patients, health care professionals, and others.

Purpose – To provide educators with a new paradigm for teaching struggling readers that reaches, teaches, and increases comprehension based on authentic, accelerated/enriched, integrated instruction supported by brain research.Design/methodology/approach – The chapter highlights multiple specific steps based on extensive research that educators can take to increase reading achievement for struggling readersFindings – The instructional approach and methods identified in the chapter have demonstrated success in increasing reading achievement for struggling readers and prepares them to be successful readers in the 21st century.Research limitations/implications – The chapter focuses on a great body of research that supports the paradigm shift developed in the chapter which has been used to develop effective instruction with demonstrated results.Practical implications – This chapter presents a framework for rethinking traditional approaches for teaching struggling readers and provides a comprehensive approach for teacher educators, reading specialists, and classroom teachers to transform by using a new paradigm that leads to success.Originality/value of chapter – Originality centers on a new paradigm. Value centers on the impact this new paradigm will make on increasing motivation, engagement, and comprehension of struggling readers.

This research paper aims to explore Airbnb’s online experience initiative, which has sparked a new wave of virtual tourism to improvise a large assortment of experiential activities through cyberspace. It works to answer questions pertinent to the type of virtual experiences tourists seek and how these experiences could fulfill tourist needs, thereby rendering favorable socio-mental outcomes through experiences encountered.

Drawing on travel experience and transformative tourism theoretical tenets, this qualitative inquiry used data collected from social media posts from virtual tourists.

Results reveal four major themes of online experiences – hedonism, attention restoration, social relatedness and self-exaltation – that encompass 12 experiential categories. They further underscore four types of transformative mechanisms pinpointing hedonic well-being, environmental-mastery well-being, social well-being and eudaimonic well-being.

Research findings demonstrate how Airbnb exercised marketing agility during severe environmental plight; while expediting strategic initiatives that offer tourists and residents alike a means to reengage in leisure and travel activities at home. They also salvage the peer-to-peer community by turning accommodation hosts into online experience ambassadors.

The contribution of this inquiry lies in assessing virtual experiences and reconnecting how different cyber experiences can meet an array of tourist needs. This study further highlights the transformative virtual experience paradigm to lay the necessary theoretical foundation for future research on virtual transformative tourism. This research goes beyond the common understanding of transformative tourism that relies merely on corporeal encounters. From a practical point of view, this study brings light to a novel concept – sharing experience economy – that incorporates the nuances between sharing economy and experience economy.