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The purpose of this paper is to identify the dimensions of customer knowledge processing (CKP) in the context of key account management (KAM), and to examine its relationship with the supplier's key account performance.

The findings of the paper are based on empirical survey data collected among large industrial firms in Finland.

The findings of the research show that CKP is a three‐dimensional construct made up of acquisition, dissemination, and utilization. The degree of acquisition and utilization are found to be significantly associated with the supplier's key account performance.

In order to improve key account, performance managers need to recognize customer interaction as a source of customer knowledge. In addition to acquiring knowledge about their customers, they also need to learn to utilize the knowledge residing in them in their customer‐value‐creation processes.

CKP is represented in this paper as a construct reflecting the processing of knowledge about and from specific strategically important key account customers. It is also perceived as a determinant of successful KAM.

Firms need to reach out for external knowledge in order to keep up with the pace of the markets and to renew themselves. Although research on open innovation and open knowledge search strategies is continuously accumulating, there are as yet only few studies examining the antecedents of the decision to use various external knowledge sources for R&D and innovation. The purpose of this paper is to narrow this gap by examining the effects of firms' strategic orientations on the scope of their open knowledge search.

This study builds on a cross‐industrial survey of Finnish firms in exploring the effects of three types of strategic orientations (customer relationship orientation, entrepreneurial orientation, and technology orientation) on the use of open knowledge search strategies.

The results show that the customer relationship orientation is associated with the tendency of a firm to use a market‐driven knowledge search strategy. The technology orientation, on the other hand, is associated with science and generic knowledge‐driven strategies, whereas the entrepreneurial orientation is associated with the utilization of all the search strategies identified in the study.

The value of various sources of external knowledge depends on the firm's strategic goals and the nature of the industry. Practising managers utilizing the results of this study should be better able to align their organizations in the desired direction in terms of open knowledge search.

The results provide new evidence on firm‐specific heterogeneity in the use of external knowledge sources.

In order to respond to the call for a broader perspective on the internationalization of entrepreneurial firms, this study aims to bring the business model concept to the context of international entrepreneurship, with special emphasis on the notion of value formation and value exchange at company interfaces.

This is a cross‐case study based on qualitative data from business model workshops with key company informants in each case firm.

The findings of the study indicate that, although the business models of firms with comparable positions may appear similar, there are fine‐grained differences both in their activities and in their value formation. In addition, the data collection workshops revealed that firms tend to neglect the inspection of their incentives to their partners, as they concentrate on value formation to end‐customers.

From the managerial point of view, the study shows how the managers of international entrepreneurial firms may describe and analyze their business model, including the whole value chain, systematically from the perspective of value exchange. Firms may gain insights from examining the business models of similar organizations.

Even though the role of the business model has also been discussed in previous studies, it has not been so explicitly pronounced in the domain of international entrepreneurship. The paper contributes to previous business model conceptualizations by adding the notion of value exchange at the company interfaces.

This study aims to examine the effect of firm-specific customer relationship orientation, technology orientation and the marketing–R & D cooperation on market performance. Although the importance of customer focus in R & D has been widely recognized in the literature, less attention has been paid to customer relationship orientation and the simultaneous effect of the three constructs on market performance.

The hypotheses are tested on a multi-industry survey study of 209 R & D-intensive firms in Finland using hierarchical regression analyses, including both direct and interactional effects.

The findings show that customer relationship orientation has a direct positive effect on market performance and that technology orientation also has a positive, yet non-significant effect. In addition, the effect of both of these strategic orientations is accentuated when collaboration between marketing and R & D departments is high, providing evidence on the significant moderating effects of these types of processes.

The implications of the research can be interpreted as being generalizable at least to some extent due to the multi-industry nature of the sample. However, the research is bound to a certain type of firm (R & D-intensive) and to a certain national context (Finland), which poses limitations to the study.

The results suggest specific benefits for integrating specialist, complementary knowledge into a firm in terms of R & D and marketing knowledge. Practicing managers across departments should thus consider not only focusing on their specialist areas in markets (e.g. customers or technology) but also utilizing complementary insights within the firm to reap benefits in their fields.

The study focuses on the less-researched concept of customer relationship orientation in parallel with the more established technology orientation. It also provides novel evidence on how the effectiveness of these orientations benefits from firm-internal knowledge transfer between the marketing and R & D departments.

The purpose of this paper is to present an overview of the conceptual frameworks and concepts with which the research on internationalization patterns of small and medium‐sized enterprises (SMEs) should be conducted.

A comprehensive overview of concepts and a conceptual framework to study internationalization patterns of SMEs is offered.

The complexities of existing definitions and methodologies for researching internationalization patterns are highlighted, and a synthesis of the issues is provided. An integrative model of internationalization pathways, and their antecedents and outcomes is presented.

It is recommended that future research focuses especially on the time dimension of internationalization patterns. Future research can contribute to the literature by adopting a longitudinal approach with larger samples and more detailed cases to capture the dynamics of internationalization.

Practitioners might map their positions, and look for challenges and opportunities with regard to their chosen internationalization pattern. They can also benchmark other firms’ pathways and fine‐tune their own approach to internationalization.

The paper integrates a large body of research in an important research area in international marketing. It also provides guidance on how to conduct future research in the area, and introduces the content of this special issue of the International Marketing Review.