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Article
Publication date: 13 September 2023

Shimin Yin, Bin Li and Qi Zhou

Skippable video advertising offers users the option to skip directly to their desired video content after viewing a limited amount of advertising and is becoming a format…

Abstract

Purpose

Skippable video advertising offers users the option to skip directly to their desired video content after viewing a limited amount of advertising and is becoming a format increasingly preferred by advertisers. This study constructed a mediator model based on advertising attitude to examine the influence of users' perceived control and perceived intrusiveness on brand attitude and advertising avoidance intention in skippable video ads.

Design/methodology/approach

The study considered the structural equation model using a self-reporting measure method. The research model was tested using a sample of 302 respondents.

Findings

The results showed that perceived control positively affected ad and brand attitude and negatively affected advertising avoidance intention. Perceived intrusiveness negatively affected attitudes toward the advertising and the brand but positively affected advertising avoidance intention. Ad attitude and brand attitude had no significant influence on advertising avoidance intention. The results also confirmed that ad attitude mediates the path from perceived control and intrusiveness to brand attitude.

Originality/value

This study further enriches the theoretical development of skippable video ads and expands the perspective and scope of interactive advertising research.

Details

Marketing Intelligence & Planning, vol. 41 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 18 October 2023

David Chun Yin Li

This paper aims to provide strategies for individuals with limited work capacity (LWC) to build workplace friendships and foster inclusion, which can benefit their mental health.

Abstract

Purpose

This paper aims to provide strategies for individuals with limited work capacity (LWC) to build workplace friendships and foster inclusion, which can benefit their mental health.

Design/methodology/approach

The paper integrates key theories such as social exchange theory and the similarity-attraction paradigm to analyze the dynamics of relationships. Practical tips grounded in the existing literature are outlined.

Findings

Effective communication, building trust, showing mutual respect and discovering common interests can facilitate friendship development for employees with LWC. Supportive organizational policies and culture are also critical.

Social implications

By building workplace bonds and inclusion, individuals with LWC may experience greater social support, more engagement and better mental well-being. This also helps to diminish stigma and marginalization.

Originality/value

This viewpoint provides practical guidance specifically designed for individuals with Limited Work Capacity (LWC) to overcome workplace obstacles and build social relationships. It addresses an existing gap in the interpersonal facets of disability inclusion.

Details

Mental Health and Social Inclusion, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-8308

Keywords

Article
Publication date: 28 May 2024

Xiaohu Wen, Xiangkang Cao, Xiao-ze Ma, Zefan Zhang and Zehua Dong

The purpose of this paper was to prepare a ternary hierarchical rough particle to accelerate the anti-corrosive design for coastal concrete infrastructures.

Abstract

Purpose

The purpose of this paper was to prepare a ternary hierarchical rough particle to accelerate the anti-corrosive design for coastal concrete infrastructures.

Design/methodology/approach

A kind of micro-nano hydrophobic ternary microparticles was fabricated from SiO2/halloysite nanotubes (HNTs) and recycled concrete powders (RCPs), which was then mixed with sodium silicate and silane to form an inorganic slurry. The slurry was further sprayed on the concrete surface to construct a superhydrophobic coating (SHC). Transmission electron microscopy and energy-dispersive X-ray spectroscopy mappings demonstrate that the nano-sized SiO2 has been grafted on the sub-micron HNTs and then further adhered to the surface of micro-sized RCP, forming a kind of superhydrophobic particles (SiO2/HNTs@RCP) featured of abundant micro-nano hierarchical structures.

Findings

The SHC surface presents excellent superhydrophobicity with the water contact angle >156°. Electrochemical tests indicate that the corrosion rate of mild steel rebar in coated concrete reduces three-order magnitudes relative to the uncoated one in 3.5% NaCl solution. Water uptake and chloride ion (Cl-) diffusion tests show that the SHC exhibits high H2O and Cl- ions barrier properties thanks to the pore-sealing and water-repellence properties of SiO2/HNTs@RCP particles. Furthermore, the SHC possesses considerable mechanical durability and outstanding self-cleaning ability.

Originality/value

SHC inhibits water uptake, Cl- diffusion and rebar corrosion of concrete, which will promote the sustainable application of concrete waste in anti-corrosive concrete projects.

Details

Anti-Corrosion Methods and Materials, vol. 71 no. 5
Type: Research Article
ISSN: 0003-5599

Keywords

Article
Publication date: 12 April 2024

Zhen Li, Jianqing Han, Mingrui Zhao, Yongbo Zhang, Yanzhe Wang, Cong Zhang and Lin Chang

This study aims to design and validate a theoretical model for capacitive imaging (CI) sensors that incorporates the interelectrode shielding and surrounding shielding electrodes…

Abstract

Purpose

This study aims to design and validate a theoretical model for capacitive imaging (CI) sensors that incorporates the interelectrode shielding and surrounding shielding electrodes. Through experimental verification, the effectiveness of the theoretical model in evaluating CI sensors equipped with shielding electrodes has been demonstrated.

Design/methodology/approach

The study begins by incorporating the interelectrode shielding and surrounding shielding electrodes of CI sensors into the theoretical model. A method for deriving the semianalytical model is proposed, using the renormalization group method and physical model. Based on random geometric parameters of CI sensors, capacitance values are calculated using both simulation models and theoretical models. Three different types of CI sensors with varying geometric parameters are designed and manufactured for experimental testing.

Findings

The study’s results indicate that the errors of the semianalytical model for the CI sensor are predominantly below 5%, with all errors falling below 10%. This suggests that the semianalytical model, derived using the renormalization group method, effectively evaluates CI sensors equipped with shielding electrodes. The experimental results demonstrate the efficacy of the theoretical model in accurately predicting the capacitance values of the CI sensors.

Originality/value

The theoretical model of CI sensors is described by incorporating the interelectrode shielding and surrounding shielding electrodes into the model. This comprehensive approach allows for a more accurate evaluation of the detecting capability of CI sensors, as well as optimization of their performance.

Details

Sensor Review, vol. 44 no. 3
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 9 February 2024

Fatih Çelik, Selçuk Yasin Yıldız, Behcet Yalin Ozkara, Mehmet Safa Çam and Blend Ibrahim

The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to…

Abstract

Purpose

The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to internet usage over time, using a two-wave longitudinal research design. This study also explores how real-world advertising clutter (clutter and non-clutter) affects these relationships.

Design/methodology/approach

The data were collected from 192 online consumers in Türkiye, and a two-wave longitudinal research design and structural equation modeling were conducted to test the hypotheses of the conceptual model.

Findings

The results indicated that perceived goal impediment and prior negative experience had positive effects on affective avoidance in both ad-clutter and non-clutter periods. Further, affective avoidance had a significant positive effect on both cognitive and behavioral avoidance in either period. In addition, ad clutter moderated the effects of cognitive and behavioral avoidance on online purchase intention.

Originality/value

This research provides new evidence of the crucial role perceived goal impediment, prior negative experience and perceived control each play in driving digital ad avoidance. This paper contributes to the body of knowledge in the field by exploring how advertising clutter (both cluttered and non-cluttered settings) moderates these relationships through a two-wave longitudinal study.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 22 January 2024

Cong Liu, Yanguo Yin and Rongrong Li

This study aims to investigate the effects of ball–material ratio on the properties of mixed powders and Cu-Bi self-lubricating alloy materials.

Abstract

Purpose

This study aims to investigate the effects of ball–material ratio on the properties of mixed powders and Cu-Bi self-lubricating alloy materials.

Design/methodology/approach

Cu-Bi mixed powder was ball milled at different ball–material ratios, and the preparation of Cu-Bi alloy materials was achieved through powder metallurgy technology. Scanning electron microscopy, X-ray diffraction and Raman spectroscopy were conducted to study the microstructure and phase composition of the mixed powder. The apparent density and flow characteristics of mixed powders were investigated using a Hall flowmeter. Tests on the crushing strength, impact toughness and tribological properties of self-lubricating alloy materials were conducted using a universal electronic testing machine, 300 J pendulum impact testing machine and M200 ring-block tribometer, respectively.

Findings

With the increase in ball–material ratio, the spherical copper matrix particles in the mixed powder became lamellar, the mechanical properties of the material gradually reduced, the friction coefficient of the material first decreased and then stabilized and the wear rate decreased initially and then increased. The increase in the ball–material ratio resulted in the fine network distribution of the Bi phase in the copper alloy matrix, which benefitted its enrichment on the worn surface for the formation a lubricating film and improvement of the material’s tribological performance. However, a large ball–material ratio can excessively weaken the mechanical properties of the material and reduce its wear resistance.

Originality/value

The effects of ball–material ratio on Cu-Bi mixed powder and material properties were clarified. This work provides a reference for the mechanical alloying process and its engineering applications.

Details

Industrial Lubrication and Tribology, vol. 76 no. 2
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 11 June 2024

Haifei Zheng, Yanguo Yin, Rongrong Li, Cong Liu and Qi Chen

This paper aims to investigate the effect of chemical nickel plating and mechanical alloying on the mechanical and tribological properties of FeS/iron-based self-lubricating…

Abstract

Purpose

This paper aims to investigate the effect of chemical nickel plating and mechanical alloying on the mechanical and tribological properties of FeS/iron-based self-lubricating materials as well as the wear mechanism of the materials.

Design/methodology/approach

Surface modification of FeS powder was carried out by chemical nickel plating method and mechanical alloying of mixed powder by ball milling. The mechanical properties of the material were tested by tribological testing by M-200 ring block type friction and wear tester. Optical microscope was used to observe the surface morphology of the material and the transfer film on the surface of the mate parts, and scanning electron microscope and EDS were used to characterize the wear surface.

Findings

Mechanical alloying ball milling was carried out so that the lubricating particles in the matrix are uniformly dispersed; nickel-plated layer enhances the interfacial bonding of FeS and the matrix, and the combination of the two improves the mechanical properties of the material, and at the same time the friction side of the surface of the lubrication of FeS lubricant transfer film formed is denser and more intact, and the friction coefficient of friction side and the wear rate of the material have been greatly reduced.

Originality/value

This work aims to improve the mechanical and tribological properties of FeS/iron-based self-lubricating materials and to provide a reference for the preparation of materials with excellent overall properties.

Details

Industrial Lubrication and Tribology, vol. 76 no. 5
Type: Research Article
ISSN: 0036-8792

Keywords

Content available

Abstract

Details

Advances in Autism, vol. 10 no. 1
Type: Research Article
ISSN: 2056-3868

Article
Publication date: 22 March 2024

Ruo-yu Liang, Yin Li and Wei Wei

Wearable health devices (WHDs) have demonstrated significant potential in assisting elderly adults with proactive health management by utilizing sensors to record and monitor…

Abstract

Purpose

Wearable health devices (WHDs) have demonstrated significant potential in assisting elderly adults with proactive health management by utilizing sensors to record and monitor various aspects of their health, including physical activity, heart rate, etc. However, limited research has systematically explored older adults’ continued usage intention toward WHD. By utilizing the extended unified theory of acceptance and use of technology (UTAUT2), this paper aims to probe the precursors of elderly adults’ continuance intention to use WHD from an enabler–inhibitor perspective.

Design/methodology/approach

The research model was developed based on UTAUT2 and examined utilizing the partial least squares technique (PLS). The research data were collected through in-person meetings with older people (n = 272) in four cities in China.

Findings

Results reveal that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic values and perceived complexity are the positive predictors of elderly adults’ continuance intention to use WHDs. Technology-related anxiety and usage cost negatively influence the formation of older people’s continuance intention.

Originality/value

This work is an original empirical investigation that draws on several theories as guiding frameworks. It adds to the existing literature on the usage of wearable technologies and offers insights into how the elderly’s intentions to continue using WHDs can be developed. This study broadens the scope of the UTAUT2 application and presents an alternative theoretical framework that can be utilized in future research on the usage behavior of wearable devices by individuals.

Article
Publication date: 16 July 2024

Lidya Alwina Jokhu, Ahmad Syauqy, Li-Yin Lin, Fillah Fithra Dieny and Ayu Rahadiyanti

Stunting is a major multifactorial health problem in Indonesia that negatively impacts children. Among Southeast Asian countries, Indonesia had the highest prevalence of child…

Abstract

Purpose

Stunting is a major multifactorial health problem in Indonesia that negatively impacts children. Among Southeast Asian countries, Indonesia had the highest prevalence of child stunting (0–59 months old). As Indonesia has also the largest population in Southeast Asia, it is crucial to assess measures to decrease the prevalence of stunting in the country. Therefore, this study aims to examine the prevalence and determinants of stunting among children 6–23 under two years old in Indonesia.

Design/methodology/approach

The study used a cross-sectional design using the national database. A total of 15,641 children aged 6–23 months were included in the study. A multivariate logistic regression was performed to identify the association between the dependent and independent variables.

Findings

The prevalence of stunting was 18% (95% CI = 17.5%–18.7%). This study found that children aged 12–23 months were the dominant factor in stunting (OR = 2.12, 95% CI = 1.92–2.36). Factors associated with stunting include being male (OR = 1.37, 95% CI = 1.26–1.49), low birth weight (LBW) (OR = 1.95, 95% CI = 1.68–2.27), short birth length (SBL) (OR = 1.82, 95% CI = 1.64–2.01), history of infection (OR = 1.15, 95% CI = 1.06–1.26) and lack of dietary diversity (OR = 1.13, 95% CI = 1.04–1.00) consumption of empty calorie drinks (OR = 1.11, 95% CI = 1.01–1.24), unimproved sanitation (OR = 1.16, 95% CI = 1.04–1.30), middle socioeconomic status (OR = 1.34, 95% CI = 1.16–1.55), low maternal education (OR = 1.51, 95% CI = 1.08–2.10) and living in a rural area (OR = 1.15, 95% CI = 1.06–1.26).

Originality/value

To the best of the authors’ knowledge, this is the first study to analyze the prevalence and determinants of stunting among children under two years old in Indonesia using a national which represented a population of interest.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

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