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This article explores the use of informal socio-cultural practices to mitigate formal institutional voids in a qualitative study of informal self-employment in Bulawayo in Zimbabwe. Informal socio-cultural values and practices such as ubuntu and indaba were observed to be making meaningful contribution to business and lives. Development of formal institutions as a consequence was not observed though. The article proposes that economic development efforts might best serve communities in sub-Saharan Africa by facilitating institutional development that converges with local socio-culturally informed practices rather than focus on attempts to absorb informal work into a homogenously understood formal institutional system.