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This research attempted to provide a scholarly answer to why so few West German women choose engineering as a profession. The study was qualitative: 100 biographically structured interviews. A complex picture emerged. Recommendations are then made as to how women's integration into the profession might be eased without the price of over‐adaptation to male patterns of behaviour.

Purpose – To examine how youth appropriate and resist elements of the developmental discourse as they construct and enforce dating norms.

Methodology – In 2007, we conducted participant observation at a middle school summer camp for youth in sixth, seventh, and eighth grades. Youth ranged in age from 11 to 17 years old.

Findings – Youth borrowed the idea of a normative sequence of behaviors arranged by age from the developmental discourse to establish a set of age-appropriate dating norms for all campers, regardless of chronological age. Youth enforced these norms by treating other dating actions as too young or too old. By tying this linear trajectory to social age instead of chronological age, youth creatively altered the apparently rigid developmental discourse and established dating norms which addressed their own values and concerns. Youth established dating norms and maximized opportunities for pleasurable, collective discussions about dating and romantic relationships. Although the developmental discourse influenced the norms in this peer culture, we argue that the small, heterogeneous composition of the camp facilitated youths' ability to appropriate, refashion, and resist the developmental discourse.

Three distinct, and interrelated, events led to this article. All three actually happened to me. The first was when a young man whom I had known vaguely as a neighborhood kid approached the reference desk where I was working in August, 1974. He said, “Do you have a book on pregnancy? I'm getting married Saturday, and I want to make sure that she takes care of herself.”

Kathy Charmaz, who survived against all odds and eventually to become an internationally acclaimed qualitative researcher, demonstrated extraordinary resilience and intellect. In this chapter, I describe the ways she lived through her early life, her beginning research as a student, and how she managed the trials of academic life while making an international contribution to understanding the experiences of the chronically ill. In the process she developed Constructivist Grounded Theory, refining her qualitative methods, making them accessible to all, and producing findings that changed the course of qualitive health research.

As a team of eight scholars at the University of Texas, we collaborate to research issues that directly focus on the development, training, and experiences of anti-racist and social justice leaders in urban secondary schools. Each of us considered a personal event, or series of events, that significantly influenced our thinking about social justice. We share experiences of personal and institutional racism, and reflect on how these experiences continue to shape our awareness of race. Our perspectives capture how issues of race and racial discrimination persist in a status quo educational system and how past experiences directly influence our work.

Through the analysis of the case, the students will be able to: 1. appreciate the dynamics in a multi-channel environment especially in the relatively new ecommerce space in India; 2. understand the decision-making process and the impact on various stakeholders in adopting a new ecommerce sales channel; and 3. evaluate financial implications of channel profitability and its implication on the decision.

Philadelphia Home Products (PHP) India was facing a sales slowdown and was looking at a foray into the e-commerce channel, as an answer for business growth. The decision was not an easy one, as it had implications on existing channel partnerships and the organization. Channel choice decisions had acquired a new dimension with the proliferation of ecommerce platforms and changing online consumer buying habits. It was January 2015 and Nandini Devgan, CEO of PHP India was with her experienced team, who clearly had differing points of view. She needed to put the organization back on a growth trajectory, but how does she balance the various differing views put forth by her team? Was entering the ecommerce channel the best option?

This case is designed for use at the postgraduate level in courses, such as sales management, channel management, e-commerce and strategic marketing courses, as well as in executive management programs. The case is relevant from the context of channel management of a Consumer-Packaged Goods company in India, where e-commerce is nascent yet growing. It gives students a practical hands-on decision-making situation, where there are complexities of quantitative and qualitative nature. It triggers a discussion where the chief executive officer (CEO) and her team are facing growth and profitability issues, and have to take a decision on whether or not to adopt the e-commerce channel while managing the existing channels.

Teaching note is available for educators only.

CSS 8: Marketing.