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Artifacts are rarely used today to visualize thoughts, insights, and ideas in strategy work. Rather, textual and verbal communication dominates. This is despite artifacts and visual representations holding many advantages as tools to create and make sense of strategy in teamwork. To advance our understanding of the benefits of visual aids in strategy work, I synthesize insights from cognitive psychology, neuroscience, and management research. My analysis exposes distinct neurocognitive advantages concerning attention, emotion, learning, memory, intuition, and creativity from visual sense-building. These advantages increase when sense-building activities are playful and storytelling is used.

Purpose – The purpose of this chapter is to be as comprehensive as possible about what is known about mirror neurons at this time.

Design/methodology/approach – This chapter offers a comprehensive critique including Churchland's hesitations about findings on mirror neurons (2011) which are balanced by Ramachandran's conviction that much of the research on mirror neurons is valid (2011). Following this is a summary of the results of the Mirror Neuron Forum (2011) wherein leading mirror neuron researchers exchange their views and conclusions about this subject.

Findings – The few single cells measures that we have show that they are much wider distributed throughout the brain than we have previously imagined. It should be stressed that single measures of mirror neurons have occurred albeit in limited situations. This establishes once and for all their relevance to humans.

Originality/value – The work on mirror neurons is a critical contribution from neuroscience to bringing the social brain into sociology and refining our understandings of intersubjectivity and of our biologically driven connections with others.