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The research analyzes the influence of three environmental triggers, i.e. awareness, concern and knowledge on environmental attachment and green motivation that affect tourists' pro-environmental behavior in the Pakistan’s tourism industry. Furthermore, this study has analyzed the moderating role of moral obligation concerning environmental attachment and green motivation on tourists' pro-environmental behavior.

Data were gathered via a structured questionnaire by 237 local (domestic) tourists of Pakistan. Furthermore, the data were examined by employing SmartPLS.

Findings demonstrate that all three environmental triggers have a positive and significant relationship with environmental attachment and green motivation. Accordingly, environmental attachment and green motivation promote tourists' pro-environmental behavior. Furthermore, the moderating role of moral obligations has also been incorporated in the study. The finding reveals a strong and positive relationship among environmental attachment and tourists' pro-environmental behaviors during high moral obligations. In contrast, moral obligations do not moderate association between green motivation and tourists' pro-environmental behavior. Therefore, competent authorities should facilitate tourists to adopt environmentally friendly practices; which will ultimately promote pro-environmental behavior.

This study provides useful insights regarding the role of tourism in fostering environmental attachment and green motivation that sequentially influence tourist pro-environmental behavior. Secondly, this research has employed moral obligations as a moderator to identify the changes in tourists’ pro-environmental behavior based on individuals' ethical considerations. Hence, the study provides an in-depth insight into tourists' behavior. Lastly, the present research offers effective strategies for the tourism sector and other competent authorities to increase green activities that can embed the importance of the environment among individuals.

With the increasing acclaim of Wireless Sensor Networks and its diverse applications, research has been directed into optimising and prolonging the network lifetime. Energy efficiency has been a critical factor due to the energy resource impediment of batteries in sensor nodes. The proposed routing algorithm therefore aims at extending lifetime of sensors by enhancing load distribution in the network. The scheme is based on the chain-based routing technique of the PEGASIS (Power Energy GAthering in Sensor Information Systems) protocol and uses Ant Colony Optimisation to obtain the optimal chain. The contribution of the proposed work is the integration of the clustering method to PEGASIS with Ant Colony Optimisation to reduce redundancy of data, neighbour nodes distance and transmission delay associated with long links, and the employment an appropriate cluster head selection method. Simulation results indicates proposed method’s superiority in terms of residual energy along with considerable improvement regarding network lifetime, and significant reduction in delay when compared with existing PEGASIS protocol and optimised PEG-ACO chain respectively.