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Article
Publication date: 1 January 1994

Ketty Rodríguez

Jorge Sàbato, the Latin American scientist, predicted that ‘either Latin America dominates technology or through other countries technology will dominate Latin America’ (Sagasti…

Abstract

Jorge Sàbato, the Latin American scientist, predicted that ‘either Latin America dominates technology or through other countries technology will dominate Latin America’ (Sagasti 1984). This prediction might serve to point toward one of the objectives to challenge our countries of the Caribbean and Latin America in the coming century. To understand how hard we will have to work to achieve that goal we might look at the barriers to information technology in Latin America and the Caribbean.

Details

The Electronic Library, vol. 12 no. 1
Type: Research Article
ISSN: 0264-0473

Article
Publication date: 1 April 1992

Ketty Rodriguez

The Association of Caribbean University, Research and Institutional Libraries (ACURIL) held its XXII Annual Conference in Port of Spain, Trinidad from 17 to 23 May 1992. The…

Abstract

The Association of Caribbean University, Research and Institutional Libraries (ACURIL) held its XXII Annual Conference in Port of Spain, Trinidad from 17 to 23 May 1992. The conference honoured the founder of ACURIL, Dr Alma Jordan, the former librarian of the University of the West Indies in St Augustine, Trinidad.

Details

The Electronic Library, vol. 10 no. 4
Type: Research Article
ISSN: 0264-0473

Article
Publication date: 1 September 1998

Ketty Rodriguez

Literature loss refers to the declining ability of US libraries to maintain a comprehensive book collection in the face of extraordinary growth in publications and price…

Abstract

Literature loss refers to the declining ability of US libraries to maintain a comprehensive book collection in the face of extraordinary growth in publications and price inflation. Another possible explanation of literature loss might be that libraries might be shifting the emphasis from collecting books to collecting alternative formats such as non‐print materials, or depending more on access to materials rather than ownership. This study attempted to: identify the collection patterns for print ( books) and non‐print

Details

Collection Building, vol. 17 no. 3
Type: Research Article
ISSN: 0160-4953

Keywords

Article
Publication date: 1 February 1989

Graham P. Cornish

Examines some of the special problems raised by the Caribbean′scultural diversity when it comes to considering a regional interlibraryloan and document supply system. Considers…

Abstract

Examines some of the special problems raised by the Caribbean′s cultural diversity when it comes to considering a regional interlibrary loan and document supply system. Considers some of the barriers that cannot be controlled by librarians; those which can partially be controlled; and others that are created by librarians. Suggests that all nations of the Caribbean should become resources for their own output. Emphasizes simplicity and ease of operation, with the aim of pointing the way towards the establishment of a manageable and efficient interlibrary lending system.

Details

Interlending & Document Supply, vol. 17 no. 2
Type: Research Article
ISSN: 0264-1615

Keywords

Article
Publication date: 16 August 2021

Bárbara Castillo-Abdul, Ana Pérez-Escoda and Sabina Civila

This paper aims to increase the understanding of luxury brands’ branded content strategies concerning follower's engagement generated or not by happiness and well-being feelings…

3290

Abstract

Purpose

This paper aims to increase the understanding of luxury brands’ branded content strategies concerning follower's engagement generated or not by happiness and well-being feelings spread in their branded content.

Design/methodology/approach

This study sample was composed of three of the most relevant luxury brands nowadays: Manolo Blahnik, Loewe, y Balenciaga. To address this research, an exploratory-correlational quantitative methodology was chosen; hypotheses were contrasted using ANOVA analysis with the SPSS software. Although the study can be considered quantitative, the first step of qualitative analysis was applied for content analysis with NVivo QSR software, categorizing all posts (N = 192) into three categories.

Findings

The dissemination of branded content and corporate social responsibility, despite being different in each case, show in general an interaction and affective commitment with their stakeholders. In the specific case of Manolo Blahnik and Loewe, they have prioritized their content, in the context of the pandemic, in posts related to social welfare, happiness, mental and physical health care. There are significant differences in the interaction with their audience, which respond very favorably to both “Happiness” and “Health and safety” content.

Originality/value

This study reveals how corporate social responsibility can be achieved using efficient communications in social networks. In this way, the perception of the image of the sector and the reputation can be improved – both sectoral and organizational – which unquestionably translates into economic gains for the brands.

Details

Corporate Governance: The International Journal of Business in Society, vol. 22 no. 3
Type: Research Article
ISSN: 1472-0701

Keywords

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